Helan Preferred Down Jacket is the brand of Helan Home, "Helan Home" (English abbreviation: HLA) is a clothing brand of Helan Home Co. Ltd, which mainly adopts the mode of chain retailing and sells men's apparel, accessories and related products.
HLA declared that 15 million yuan of support materials will be shipped to the front line in Wuhan at a rapid speed, of which the first batch of 7 million yuan of special materials - HLA's new goose down clothes, which are designated to be donated to the medical personnel fighting the epidemic in Wuhan, have arrived at Wuhan Peking Union Medical College Hospital and Tongji Hospital in the morning of February 1, 2020, and there are another 8 million yuan of medical equipment is on its way to Leishenshan.
Brand Introduction
Helan House Co.
Since its launch in 2002, Hailan Home has triggered a new round of competition in China's clothing market with its new marketing model of national chain stores, large scale, and self-selection of men's clothing. Its market positioning of mass price, its choice of many styles and varieties of goods, and its one-stop shopping without any interference have quickly won the favor of consumers. Hailan Home has won the hearts and minds of many consumers, and has become known as the "Men's Wardrobe".
Listed on the shell of Kainuo Technology since April 11, 2014, Kainuo Technology stock abbreviation changed to "Hailan Home". Hailan home shell Kainuo technology to realize the listing, once the market value of more than 40 billion yuan, to become one of the largest A-share apparel enterprises.