Medical device industry CRM customer management system solutions
Multiple product categories are difficult to manage
The medical industry has a wide variety of customers and products, and lacks interconnectivity with each other. Different channels, pricing strategies, promotions, rebates, settlement policies to correspond to different front-end inventory, to differentiate management to track sales tasks. A large amount of sales data accumulated over a long period of time is difficult to effectively precipitate, categorize and utilize, and it is difficult for the front and back-end systems to achieve real-time delivery and control.
Ineffective data transfer production and inventory is difficult to balance
The classification management of drugs is becoming more and more complex, the classification of channels such as hospitals, OTC, supermarkets, etc., and the means of sales and promotions are different, time and regional cost control, front-end operations and promotional flexibility is essential to reduce the cost of production and sales of the medical industry.
Difficulty in connecting internal management software systems
Pharmaceutical and medical device companies face different customer types, upstream and downstream channels, sales regions, marketing methods, and inventory quantities need to take different offer management, payback management, and commission management. The data of each link of sales management is trivial, and it is difficult to pass it to sales managers in real time by relying on the enterprise system.
Medical device industry CRM customer management system solution
Business management process, BI reports
Based on the classification of different customers in the medical industry, regional, promotional tools, etc., configure differentiated sales pipeline process and workflow, through the background of the powerful BPM and BI reporting capabilities, can help sales staff to accurately grasp the sales process, the process of order fulfillment, stage of time-consuming, etc. At the same time, the socialized data of all sales staff and internal and external collaborators is stored in the cloud in real time, thus effectively improving sales data retention and ensuring end-to-end real-time delivery control of medical customer data.
Cross-sectoral collaboration and interconnection
Through the intelligent collaboration and interconnection function, the asymmetric distribution of channel information and pricing of price promotions can be realized according to different regions, channels, terminals, and categories in the healthcare industry, which can help customers in the healthcare industry to build a closed-loop marketing system for the whole industry chain, trace the achievement of key indexes, and ultimately enable enterprises to realize the automation of the sales process and the transformation of the retention of operational data.
Enterprise interconnection
Through the innovative enterprise interconnection function, the participants in the sales pipeline upstream and downstream of the enterprise can be connected in series to realize the one-stop ordering, ordering, payment, and delivery functions of the implementation of the landing, and at the same time to achieve concurrent management, and the management of the business data of each other is not conflicting and parallel, to help pharmaceutical and medical enterprises to realize the intelligent delivery of the cross-regional classification.