Overview of CCTV 315 Public Opinion in 2016
On March 15, 2016, the 26th CCTV 315 Gala kicked off, with the theme of "*** building a new ecology of consumption", exposing a number of issues, including "Hungry Mamma's shocking black-hearted workshop ", "the malicious program of sucking phone bill is sold in clear code", "the second-hand car trade hides the scam" and "cleaning with old toothbrushes" and other events, triggering netizens to eagerly The company's website has been a major source of information about the company's activities.
The party lasted two hours, with a virtual auditorium set up to interact in real time with the audience and netizens outside the venue, and "authoritative releases," "consumer warnings," and "hot complaints" from the scene. Hot complaints" and other links, not only to show the authority of the program, but also to improve the ability of consumers to identify and recognize fake.
Two, 2016 CCTV 315 public opinion analysis
1, the number of events exposed than in previous years to reduce the exposure of illegal phenomenon of enterprises increased significantly
According to the red wheat statistics found that the number of CCTV 315 exposure of the theme of the incident in 2016 than in previous years to a significant reduction in the number of CCTV exposure of the number of enterprises, but the number of CCTV exposure of enterprises increased significantly, the phenomenon of corporate lawbreaking is still very common.
It is worth mentioning that this year, Gree, Meituan.com, Taobao.com and other enterprises took the initiative to fight counterfeiting in the pre-315 period, assumed the role of maintaining the market, and became the vanguard of counterfeiting.
2, catering company exposure increased compared to previous years, ranking the first industry
From the industry distribution point of view, this year's 315 Evening Party exposure of enterprises reached 26, involving the scope of the main focus in the catering (10), the mobile Internet (8), software (3), as well as health care and other industries, which, the fast-food industry, the O2O model has long been the favor of the urban working population, the fast-food industry, the O2O model has long been the urban working population, but the problem is mainly concentrated in the fast-food industry. But the catering industry problems are mainly concentrated in the fast food food safety and hygiene is not up to standard, the problem areas are concentrated in the Beijing area, the above problems once again make the catering industry has become the 315 evening party exposure of the highlights and the focus of consumer attention.
Meanwhile, the scope of exposure has shifted to emerging areas. According to the observation of Redmax opinion analysts, the scope of this year's CCTV 315 exposure has gradually extended from traditional consumption to emerging areas, and online shopping has become a major trend in e-commerce, especially in the e-commerce platform brushing orders and network evaluation of credibility has been the focus of attention.
3. Consumer voices urgently need to be disseminated through multiple channels
For a long time, consumers have not dared to protect their rights when they buy fake or substandard products, or they have encountered no way to file a complaint, coupled with the fact that consumers often hold the ideology of "the arm can't be twisted by the thigh", and lack of awareness of the need to take the initiative to protect their rights. Therefore, Red Mack's opinion analysts suggest that we need to actively seek solutions when our rights and interests are damaged, and even more so when we encounter substandard products, we need to proactively and promptly file complaints with the relevant management departments.
In addition, in the 315 evening party scene, there is a good news: food sampling involves oil, meat, fruits, beverages and so on has formed a public opinion **** knowledge, in the consumption of early warning link, this year, the food and drug regulatory authorities will increase sampling efforts, especially at the regulatory level to consumers to build a psychological line of defense.
Three, 2016 CCTV 315 public opinion review
CCTV 315 evening party has been successfully held for 26 years, during the storm, leaving many consumer industry branding, but also to the majority of consumers uncountable and the amount of rights and interests protection. This year's evening more focused on close to the food and drug safety and other people all the time concerned about the problem.
1, most companies lack the skills to take the initiative to respond
After the CCTV exposure, the relevant government departments took the first time to inspect the companies involved and seized some of them, the best public opinion response was "Daily Cool Running"; followed by Taobao. The lowest score on the Public Opinion Response Index was given to "Hungry Mansion". It is reported that the microblogger authenticated as "Hungry Mou senior marketing manager of online food ordering" @Hungry Mou - Mr. Big tweeted, "Sorry, Hungry Mou forgot to renew the fee for CCTV today." Later, HungryMall formally responded by saying, "We have urgently set up a special team to take down all the illegal restaurants involved, and deployed overnight to check the qualifications of the restaurants nationwide," which was positively reprinted and reported by Sina.com, DailyEconomicNews.com, NetEase.com, CCTV.com, GlobeNewswire.com, Phoenix.com, and other media outlets, instantly reversing the direction of public opinion and alleviating public concern. The news was positively reprinted and reported by Sina.com, CCTV.com, Globe.com, and Phoenix.com, instantly reversing the direction of public opinion and easing the value of public pressure.
According to the statistics of Red Mack's public opinion analysts, there was a general lack of crisis public relations awareness after the exposure of the enterprises, such as HaoTao.com, Beijing DaoYouDao Technology, and Chongqing Words Technology, etc. The enterprises involved in the incident did not make a sound, and voluntarily acted as the silence of the lambs.
It is worth mentioning that, with the widespread use of mobile terminals, people enjoy the mobile Internet era fast and convenient at the same time, but also brought such as information hidden enhancement of the situation, which makes consumers feel uneasy, the average consumer is difficult to notice that their interests are damaged.
2, e-commerce false brush behind the hidden "quality crisis"
With the popularization of computers in recent years and the vigorous development of network technology, a variety of forms of online part-time job endless. College students because of their higher knowledge, grasp the speed of modern emerging technologies faster, easier to quickly enter the new world of part-time jobs, coupled with the large number of students in colleges and universities, it is very easy to become a fast emerging in recent years, "e-commerce single", "voting, brush votes", "order surveys", "order surveys". In addition, the large number of students in colleges and universities can easily become the potential and royal "legions" of "e-commerce brushing orders", "voting, brushing votes", "order investigation" and other forms of part-time work that have emerged rapidly in recent years. In turn, college students use their spare time in the dormitory or cell phone Internet time, quickly take orders and can not cost a little effort, as long as the output of the reviews, transaction lists, logistics records, and other so-called "intellectual achievements" meet the requirements of the "head", "host" and so on. The main reason for this is the fact that it is not possible to get the best out of the system, but it is possible to get the best out of the system, and it is possible to get the best out of the system.
At present, in addition to college students, family nannies, unemployed youth, Internet café students and so on, a large number of all walks of life do not need to know too much about the computer professional skills, only need to be able to chat online with the "typing, copying, pasting" and other commonly used functions, you can become a "10,000 brushes single" and "1,000 brushes single" and "1,000 brushes single". "and" thousand people vote "army of" the "soldiers", to the world of good and bad e-commerce has unknowingly lurked into more "quality crisis".
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3, convenient and fashionable to follow the trend of the times at the same time There is also a need for self-protection
The phenomenon of two-dimensional code hidden viruses, APP secret charges, network transactions backstage manipulation, convenient consumption of private information leakage, the unscrupulous vendors to use low-cost materials to make medical equipment, red to participate in the candy to Bo high prices and other phenomena once again triggered public opinion attention.
What's more, as the program suggests, they take advantage of the Chinese people's natural tendency to take advantage of big bargains for small sums of money, and tempt consumers to swipe their cards and scan and pay attention to their public numbers by offering them ultra-low prices or free gifts. Unbeknownst to them, the intellectual crooks in this high-tech era don't care about the value and price of the gift, but rather the bank card information in the hands of the consumers, when consumers think of buying a bucket of items cheaper than the supermarket promotion today is considered a "pie in the sky - taking advantage of the great bargain!
When consumers think of buying a bucket of items cheaper than those on sale at the supermarket today as a "pie in the sky - a great bargain," through specific POS machines and scanned QR codes, the crooks' backstage machines have long since taken down information such as consumers' bank card numbers.
In the face of security loopholes in the network era, we should first learn to self-protect when enjoying the dividends, cognizant of the authority, from the formal channels to download and install; but also to constantly caution themselves that "the sky will not fall pie". In real life, people can not forget the "integrity" of the principal - the root of the seedling, honesty to the world.