One, the battery market outlook
Storage battery products with its low cost, high voltage, abundant raw materials, widely used in electric bicycles, electric power, UPS, lighting, automotive and other applications, to become the most widely used secondary battery batteries; at the same time, because of its mature process, low price and other advantages, so far there has not been any one battery can completely replace it. The fact that the market has continued to develop in recent years irrefutably proves that lead-acid batteries have a strong market vitality, so there is a boom in production and sales, the supply exceeds the demand of the gratifying situation.
In a wide range of lead-acid battery sub-class products, valve regulated sealed lead-acid battery due to the high technology content, the use of a wide range of occasions and the market has been favored. In the past ten years, the main application areas of VRLA batteries are the backup power supply for telecommunication and electric power, as well as the batteries for UPS and power supply for electric bicycles. Due to the development of 3G communication at home and abroad, the sales of domestic VRLA batteries have increased dramatically. At the same time, sales of small and medium density batteries for UPS and electric bicycles and renewable energy supporting batteries are also showing a significant upward trend. The following focuses on analyzing these types of markets.
1. Electric Bicycle
China is now the world's largest bicycle country, and in the future will become a large country of electric bicycles. The vast majority of domestic electric bicycles use "sealed valve-regulated batteries" as energy storage components, largely the same as the starting battery in the car. In recent years, e-bikes have become a hot spot in the market, with production doubling year after year and market demand very strong. According to the National Bicycle Industry Information Center statistics and projections, this development trend can be seen.
Currently, the national bicycle social retention of about 500 million, if 2% of the annual willingness to replace the electric bicycle, there will be 10 million, according to the calculation of 500 yuan per battery, or 5 billion. According to the Development Research Center of the State Council on June 5, 2006, compiled the report "China Light Electric Vehicle Development Slightly Research Report", at present China's electric bicycle industry is in the industry cycle of rapid growth stage of the beginning of the cycle, it is estimated that China's sales alone in 2010, up to 30 million units. 2007 total sales of electric vehicle battery market has reached more than 10 billion. E-bike batteries need to be replaced every two years, with the increase in the ownership of electric vehicles, electric vehicle battery ownership in 2008 is expected to be more than 70 million units, battery maintenance and renewal demand will be in 2008-2010 will have a substantial increase in annual maintenance and renewal of the sales volume of more than 20 billion. The development of electric bicycles to meet the public commuting to and from work to meet the demand for transportation convenience, the price is also close to the affordability of ordinary wage earners, from the national conditions, to solve the problem of rapidly expanding urban transportation, more in line with China's national conditions than the purchase of automobiles, in the technology, environmental protection, but also has a very good advantage. As for the lead-acid battery alternatives, there is no other battery to compete with it in 8-10 years.
2. Lead-acid batteries for special vehicles
Specialty vehicles have a very bright future. Tourist sightseeing cruises, electric handling lift trucks, electric sightseeing cars, tractor-trailers, golf carts, sweepers and other vehicles belonging to off-road sites, small radius of activity, easy charging, low cost, especially zero-pollution, low noise, flexible and smooth, and have a clear competitive advantage in a particular area. In China, at present, about 80% of tractor trailers and sightseeing cars are still powered by fuel, but with the increasing efforts of environmental management, the relevant departments are considering the use of electric tractor trailers and electric sightseeing cars to replace traditional cars. In Beijing, for example, the capital airport has about 100 fuel tractor, after the success of the Olympic bid, has been asked to switch to electric tractor. For this type of use battery, a little development of the battery can be launched on the market in a short period of time.
3. Electricity supporting batteries, wind and solar new energy supporting batteries
Lead-acid batteries in the power industry will also face a major opportunity. As a result of the snowstorms in 2007, the major power grids will be in the next few years, the original power grid renovation and upgrading, coupled with the construction of new power plants, the country's large-scale investment in a new round of electricity is coming, which will provide a good market opportunity for lead-acid batteries. In addition, the National Development and Reform Commission on September 4, 2007 issued a "medium and long-term development plan for renewable energy. The Plan points out that 2 trillion will be invested, focusing on the development of hydropower, biomass, wind power, solar energy, to gradually increase the proportion of high-quality clean renewable energy in the energy structure, and strive to make renewable energy consumption by 2010 to reach about 10% of the total energy consumption, and by 2020 to reach about 15%. At present, the scale of renewable energy is only 8%. This provides more huge market space and development prospects for lead-acid batteries for energy storage.
4. UPS power supply batteries
UPS (uninterruptible power supply system) is usually used in communication control centers, data exchange processing centers, banking and financial systems, traffic control centers, government departments, production control centers and other important departments and institutions. As the heart of the UPS, the battery plays an extremely important role. From the comprehensive performance to price ratio, is still the basic use of valve-regulated lead-acid batteries. In the international UPS battery market, now annual sales of 700 million U.S. dollars, by 2010 will reach 1 billion U.S. dollars.
5. Lead-acid batteries for railroads
"Eleventh Five-Year" railroad construction scale, high standards, is the history of China's railroad development has never been. According to the central government's approval of the plan, "Eleventh Five-Year Plan" railroad to build 17,000 kilometers of new lines, of which 7,000 kilometers of passenger lines; existing lines to build additional 8,000 kilometers of the second line, electrification of existing lines 15,000 kilometers of renovation. 2010 national railroad mileage of 90,000 kilometers or more, the proportion of re-routing and electrification, respectively. In 2010, the operating mileage of the national railway reached over 90,000 kilometers, and the proportion of double lines and electrification reached over 45%. The total investment in infrastructure is 1,250 billion yuan, which is nearly four times of the scale of investment in the construction of the "Tenth Five-Year Plan". "Eleventh Five-Year" railroad construction, will drive the demand for batteries increased significantly, mainly used for electric locomotives and emergency backup power and combustion locomotives start, bus air-conditioning, signaling and lighting, etc. 2008-2010 railroads with lead-acid batteries will reach 12 million kw.h.
6. automotive batteries Storage Battery
The market of storage battery for automobile is based on the rapid development of automobile industry. China's automobile industry has ushered in a golden moment of rapid development. The rapid growth of the automobile industry provides a huge market space for lead-acid batteries. The relevant data are as follows: in 2010, the world's automobile ownership will exceed 10 billion, with the United States, Europe and Japan at the forefront of automobile ownership. The bulletin of National Bureau of Statistics pointed out that by the end of 2007, the number of civilian cars in the country reached 56.97 million (including 14.68 million three-wheeled vehicles and low-speed trucks), an increase of 14.3% over the end of the previous year, of which the number of private cars was 35.34 million, an increase of 20.8%. Civilian car ownership of 19.58 million, an increase of 26.7%, of which, private cars 15.22 million. Domestically, in 2007, the automobile industry to realize the annual production and sales of more than 8 million units of records. 2008, China's vehicle starting lead-acid battery market demand for about 30 million kWh. national motor vehicle ownership is still about 15% per annum at a rapid rate of growth. Compared with the developed countries in the world, the growth of China's automobile ownership is still a big gap, and there is a lot of room for development. China's automobile industry still has decades of development, within these decades, the momentum of sustained high growth in the automobile market will not weaken, and will continue for a long time. The State Planning Commission Economic Research Institute recently published China's macroeconomic and industry forecast report that the increase in automobile production and sales will promote China's lead-acid battery industry's rapid development.
Second, the different uses of the battery usually use the product model
1, the battery type required for electric assisted vehicles:
Stroller battery model:
6V10AH ,6V7AH,6V4AH, etc..
Electric bicycle, scooter battery model:
12V10AH, 12V14AH, 12V17AH, 12V20AH, 12V24AH, etc..
Electric car sightseeing car (electric tour bus, electric flatbed car), disabled car, patrol car, golf cart:
6V135AH, 150AH, 180AH, 210AH, 220AH, 250AH and so on.
2, UPS (standby power) battery required for the main models:
6V1.0 AH, 6V4AH, 6V10 AH, 12V0.8 AH, 12V1.2 AH, 12V2 AH, 12V2.3 AH, 12V2.6 AH, 12V7 AH, 12V10AH,12V24 AH,12V38 AH 12V65 AH,12V100 AH,12V120 AH,12V200 AH etc.
3, Batteries for scales:
Main products: automobile scales (static, dynamic, digital), hook scales, belt scales, forklift scales, barcode scales, high-precision platform scales, high-precision counting platform scales, pricing platform scales, high-precision weighing scales, high-precision counting scales, price counting scales. Body Scale, Bathroom Scale, Electronic Balance.
The main models of storage batteries are: 6V1.3AH, 6V1.3AH , 6V4AH, 6V7AH, 6V10AH, 12V7AH, 12V17AH and so on.
4, electric power system, telecommunication communication battery GFM main models:
GFM-300 (2V300AH), GFM-1000 (2V1000AH), GFM-2000 (2V2000AH), GFM3000 (2V3000AH), and so on.
5, solar energy, wind energy, etc. Main models of storage batteries:
12V18AH, 12V24AH, 12V38AH, 12V65AH, 12V100AH, 12V200AH, etc.
6, financial institutions (including banks, securities companies, insurance companies, etc.), military equipment, medical equipment, transportation equipment, etc., the main types of batteries: 12V50AH -- 12V200AH.
7, building building security batteries:
Main products: Access control system, monitor, alarm control host, wireless system, detector, emergency lights, etc.;
Main models: 6V4AH, 6V7AH, 12V1.2AH, 12V3.5AH, 12V7AH, 12V12AH, 12V18AH and so on.
8, electric toys, power tools and other battery models:
Electric toys: 4V series and 6V3.5AH, 6V10AH, 12V2.3AH, 12V4.5AH, 12V7AH, etc.;
Electric tools: 12V3AH, etc..
9, lawn mower and sprayer with etc. battery main models:
12V7AH, 12V10AH, 12V6AH, etc..
Three, battery sales business process
1, to understand the company's product models and pricing principles
Currently, the company in addition to automotive batteries are not produced, other products can be produced and supplied. See the company's website catalog or samples. Our current specification battery models and pricing: refer to the 08 version of the quotation system. (It should be noted that different lead prices at different times, according to the Shanghai Nonferrous Metals Network intermediate price of lead to calculate.) Specifically see the company's offer provisions.
2, the salesman found that the customer demand for the operation
1) daily specifications of the product, the terms of the contract (including battery technical standards, prices, payment terms, etc.) easy to determine, the salesman can be directly to the company's sales logistics to discuss delivery and shipment time.
2) daily specifications of the product, the contract terms (including technical terms of standards, prices, payment terms, etc.) is not easy to determine, the salesman can be proposed to the departmental leadership, by the leadership of the relevant departments with the contract review and give a reply.
3) Non-routine specifications of the product, the salesman should consult the company's sales leadership or technical departments to determine whether the specifications can be produced, as well as the price and delivery date.
3, the customer may be concerned about several issues:
1) Price: quoted by the sales department's target price, the implementation of the price is the bottom price.
2) Accounting period: the general situation requires cash, and the need to collect prepayment, but also depending on the degree of credibility of the customer depending on the accounting period.
3) Warranty: the current model is less than 24AH battery, the warranty is one year. Greater than 24AH battery warranty two years. According to the customer's discharge parameters, the technical department audit, to determine the warranty time.
4) Delivery time: generally before the signing of the contract, the need for contract review to determine the delivery time, the general situation of 15 days -20 days.
In short: to answer customer concerns, need to do: specialized, precise, accurate, full, ask 5 words. Make good use of these 5 words. You will be able to solve all the customer's problems and leave a deep impression on the customer.
Attachment: 1 Valve-controlled sealed maintenance-free lead-acid battery advantages:
(1) high degree of sealing, the electrolyte is absorbed in the high porosity isolation plate like a gel, it will not flow easily, so the battery can be placed horizontally.
(2) Valve-regulated sealed lead-acid battery adopts antimony-free lead alloy for the pole plate grid, and the self-discharge coefficient of the battery is very small.
(3) The positive and negative plates of the battery are completely surrounded by the isolation plate, so the effective substance is not easy to fall off and has a long service life.
(4) The volume of valve regulated sealed lead-acid battery is smaller than the old battery, while the capacity is higher than the old open type battery.
(5) The battery does not need to be replenished with any liquid in long-term operation, and at the same time, it does not produce acid mist and gas in the process of using, so the maintenance workload is extremely small.
(6) The internal resistance of the battery is small, and the characteristics of high current discharge are good.
It is because of the above advantages, so the valve regulated sealed lead-acid battery is called "maintenance-free battery". In recent years, they have been widely used in various specialized departments of the power system.
Attachment: 2 In the use of valve-regulated sealed lead-acid batteries, need to pay attention to the following points:
(1) Usually the battery cleaning and sanitation work should be carried out with a damp cloth, if you use dry things to wipe, easy to produce static electricity, and static voltage can be as high as thousands of tens of thousands of V, with the risk of causing an explosion.
(2) Valve-regulated sealed lead-acid batteries due to the special structure, it is more sensitive to the surrounding environment and temperature, if the battery operates in high temperature conditions for a long time, its service life will be greatly reduced. So the temperature of the room should be controlled at least 25 ℃ below, the correct maintenance and use, can make the battery life up to 10 to 15 years.
(3) Valve-regulated sealed lead-acid battery single cell voltage is normally 2.23 ~ 2.25 V, most manufacturers recommend 2.25 V. Communication professional float voltage is recommended to use 53.6 ~ 53.8 V. Float voltage is the key to the use of the battery, because the battery's self-discharge coefficient is very small, so do not need too high a voltage. If the float voltage is too high, it will not only make the float charge current large, increase energy consumption, but also accelerate the positive plate grid corrosion, shorten the battery life. However, if the float voltage is too low, the battery will be undercharged, in a state of deficit and lead to accelerated battery scrap. Users can combine their own actual situation on the float voltage adjustment, so that it works in the best state.
(4) For different capacity, new and old, different manufacturers, different specifications of the battery, due to its characteristics of the value of the difference, can not be mixed connected to use.
(5) As new batteries in the transportation and storage process due to self-discharge inevitably lose part of the energy, so the installation should not be immediately put into operation, it should be necessary to charge before use to restore the battery's energy.
(6) For the idle long-term non-use of the battery, every six months to charge it, can not be allowed to self-discharge, and ultimately will be damaged due to loss of energy.
Because it is a maintenance-free battery, the usual workload is very small, the main work in the periphery is to create a clean and constant temperature environment for the battery to operate, as well as to pay attention to changes in the float voltage.
(7) Do regular maintenance of the battery:
① Check the total voltage of the battery pack and the voltage of a single battery every six months, if necessary, you can cut off the AC power supply from the battery with a load discharge for a period of time and then make the observation and testing, such as the discovery of deviations to be dealt with in a timely manner.
②Annual check of the connection part of the loose phenomenon, battery terminals, connections can be coated with petroleum jelly to protect.
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