This is basically zero tolerance for counterfeit products, both on domestic e-commerce platforms and foreign e-commerce platforms such as Amazon. Any goods sold on the Amazon platform must be genuine, prohibit the sale of unauthorized copies, pirated, counterfeit goods, if there is a complaint about the sale of fake goods on the Amazon platform face the risk of store closure.
2. Violation of intellectual property rights
In the Amazon platform, to ensure that the products sold are legal and have the authorization of the property owner, is the basic responsibility of the seller. If they fail to do so, they will face account suspension. Amazon sellers need to comply with four types of intellectual property rights: copyrights, trademarks, invention patents and design patents. If they don't want their account to be blocked, sellers must avoid illegal manufacturing, plagiarizing, and selling imitations and fakes.
3. Selling products banned by Amazon
Products that are explicitly banned by Amazon from being sold cannot appear on the platform, and restricted products need to be approved by Amazon before they can be sold. Many products need to be certified by an authoritative organization before they can be sold on Amazon. For example, medical devices, toys, etc., need to obtain documents approved by the relevant organizations. If you violate the rules and regulations of Amazon's banned products, you will definitely be blocked and dealt with, so sellers must comply with the relevant regulations to avoid getting into trouble.
4. Manipulation of reviews
The good or bad of a review has a great influence on a product or even a store. In the official explanation of Amazon, the factors affecting the star rating of a review include the time of the review, the number of likes of the review, and whether or not it is a real purchase of the product, and other factors. Many sellers use unfair competition by manipulating the influence of factors to change the way the review, this behavior is called brush, in the Amazon platform above is a taboo, once found directly suspended sales.
5. Amazon account performance is poor
Amazon will give sellers to develop four performance standards: order defects rate (ODR) before the delivery of the cancellation rate of the late rate of effective tracking rate. If a seller's account performs poorly on certain metrics, they will receive a warning from Amazon. This is when sellers need to pay extra attention. If a long time seller performance is still not ideal or sellers do not make changes to the measures then the risk of being blocked is quite high.
6. Store affiliation
In order to ensure fair competition for sellers and enhance the shopping experience for buyers, Amazon stipulates that the same identity in the same site is not allowed to have multiple accounts. The determination of account affiliation means that Amazon, through technical means, obtains relevant information about the seller and determines that multiple store accounts belong to the same seller by matching the relevant factors. For example, the ISP address, the same computer, the same office or home address, the same last name, the same geographic location, the same banking relationship and related products.