Big data for the game to achieve accurate distribution of traffic_Data Analyst Exam
We look at the past few years why big data can become so hot.
We all know that Xiaomi cell phones have been sold very hot in the past few years, but we may not know that behind it is more surprising is the data we see, today Xiaomi cell phone active users more than 970 million, the data created by these users in the past 12 within the use of the accumulation of 40 billion photos, to see that there are more than 50 billion short videos, to see the entire amount of data more than 100PB, everyone! Think about this is a creative company, this is a cell phone listed less than 4 years ago, can imagine the entire cell phone Internet every day to create how much data. Of course, around the phone there are a series of smart hardware connected to the phone, including cameras, air purifiers, bracelets, and a series of Xiaomi non-Xiaomi devices, we see from the back end of the Kingsoft Cloud is more than 400T of newly uploaded data every day, if you think about it, look back to 5 years ago the country's data, the amount of new data uploaded every day is almost the same data. Because of these two examples, look at the explosion of the data revolution today, we have a series of discussions on new technology solutions, and more importantly, the explosion of the data revolution brings new business opportunities.
Business opportunities are not only in the traditional equipment, whether it is cell phone information or automotive information, this is the explosion of the amount of basic data and data brought for the continuous improvement of these devices themselves, but more importantly, the data created by the device application APP, can be deduced from the opening rate and downloads, and more importantly, from the data derived from the development trend of a product, or consumer trends, we have a lot to say. We play the game hobby, play the game time and play the game category, so today we have seen the emergence of the era of big data is not only the basic information is more important in the application of data, more importantly, in the customer action data. So just now Tencent talked about the concept of the Internet, we use WeChat in Tencent, in the past year we will come across, why WeChat released so many times ads, as a result, you have not received once? On the one hand, you may feel very sad, ignored by Tencent, on the other hand, very happy, WeChat has not painted your face. Then we talk about the face, in fact, we talk about the era of big data today, our core ability is actually not only to obtain these data, more importantly, is to be able to analyze these data, so as to draw out information from the data, and draw value from the information. Let's take a look at the game industry in the Internet as seen today in various industries, have been consciously or unconsciously with big data.
In a broader field, that is, overall in the field of mobile applications, we Leopard Mobile has experienced the rapid expansion of the experience, one of the important one is our data mining of user behavior, so that for the market to understand, we know that Lei Bao Mobile last May in the United States New York Stock Exchange listing, the listing of the back of the in fact relies on a few very wide range of apps, one of which is the One of them is Leopard Cleanup Master, which fully satisfies two basic pain points of people, especially those who use Android phones, the battery is not enough, and the game is slower and slower the younger you are. After the explosion of this application in the Android market, we make full use of it on the phone at every moment, when the user downloads a new application to the phone, do not need to do more analysis, we already know what kind of impact this application will bring to his phone, whether it will make the battery consumption faster, it is precisely because of our understanding of the background application and the front-end of the user's understanding of the very high degree of accuracy, and thus think that the ads coming over is not a kind of advertisement, but a kind of advertisement. From there, we think that the ads coming through are not a distraction, but a help. You imagine that when this game brings you new handheld games, you know which games you like to play in the past period of time, probably play on the subway or at home, like to play leisurely or like what kind of class, this time to help you push the game with a very high degree of accuracy. In the same way, when a game is on line, there is a lot of traffic coming from the guide. We look at the game on the millet phone, this increase in volume depends largely on the increase in the number of millet users, but also our classification of traffic becomes more and more accurate, engaged in the amount of developers to share an order of magnitude increase. What's more important is the precision with which we categorize traffic.
This year in the past 12 months we know that there are a few more successful games, last December on-line explosions, people think of its gameplay, design and the entire game story content, but may forget to the back of the many at a glance can not see the secret, for example, after you go on-line after your attraction, from the is blindly attracted or more accurate attraction, or through the precise classification to attract, you are in the A certain period of time to attract which type of traffic over, for the traffic prediction for the calculation of the amount of budget for the prediction of the user on-line time, these are all need to go through the accurate calculation, and this is behind the need for big data engine, behind the need for very strong elasticity of the cloud computing capabilities. Then I think today in the game industry, especially in the hand game industry, in fact, today has generally accepted a concept, our back-end must be built on the cloud services, whether it is big data or your virtual machine services, so that we can get better elasticity of computing power.
When it comes to the ability of the technology, in fact, the choice of partners is a very important point, you have to your service it requires the platform capabilities and the necessary architecture that comes with its capabilities, we can take a non-game example, is the footprint application. This application in a few days on the fire, the daily active more than 3 million, they themselves on the product itself is not enough to predict, back-end choice of cloud providers itself is limited in technical capabilities, in it breaks through the 3 million after the crash, this crash lies in the volume of the rise of the prior did not do a good job of analyzing, which is a very difficult place in the big data, the volume of the data itself is not enough, it is not possible to produce predictive effect and accurate prediction, at this time if you do not have the ability to predict, you will not be able to predict, you will not be able to predict. Accurate prediction, this time if your back-end cloud provider is also not strong, it will cause the crash. So also in this case, Kingsoft Cloud was able to enter the scene in time to help the footprint colleagues together to re-move their applications to the new architecture moved to Kingsoft Cloud. We talked about a good knowledge of big data a good knowledge of the server side, is three points, especially for game operators, there is a very good hybrid cloud solution, if you now already have some internal servers, their own internal cloud hosts, how to utilize the public cloud elasticity to be able to in your volume of sudden upsurge in the time, to be able to count the new amount of computation in. We today Chinese game operators have begun to go international, how to bring China's very good explosive game to the international market, is the need to have a globalized network.
It is because of the combination of handheld games with cloud computing and big data that both markets have prospered, and we can see some of the big games that have come online in the past few years, and I'd like to say again here that our All Miracles game operated in Kingsoft Cloud exceeded 2.6 million on the first day, and didn't have a single server failure. I just said that game makers are naturally good partners with the cloud, when a game is online, do not know how much the burst volume by how much, after the launch do not know whether the volume goes down or up, more importantly, need more data analysis, better cooperation with the cloud provider, for the volume of prediction and elasticity of the ability.
It's great to see that all the top game CPs and operators in China are starting to enter the cloud era. With the cloud and big data, is not for us everything will be all right, in fact, not quite, because when you do data analysis on the day of the launch, only to deploy cloud support, but still can not meet our needs, when the emergency appeared, it is difficult to deal with in a very short time. This need is the whole game industry chain within the establishment of a very good ecology, the test and the whole program from the beginning and the cloud through, Kingsoft in this regard, the service has made a very large layout.
We have Kingsoft Cloud as the basic cloud service provider, under the Kingsoft Cloud by investing in the world interconnection to provide China's best IDC services, on top of the use of millet, including Thunderstorm application in the big data on the user's data at a certain time have a good grasp of the ecological chain, so as to form a real ecological chain, in the game for the test has been to enter the ecological chain inside to go. Ecological chain to be successful, in fact, we are not only in the game tuning, more importantly, at which point which team which people go in, we talk about the ecological is not an empty concept, more importantly, is to solve the game development to the on-line after each step between all the problems that arise.
Jinshan cloud a good experience, that is to say, to make a one-stop credentials service, from the beginning of the game for registration, closed beta, public beta, every stage of the cloud are adapted to each stage of the data analysis, so that can accurately predict a game in the market before predicting the performance of the market may be after the performance. On this basis, together with the investment and incubation environment, together with the game engine platform, the engine as part of the service, so that we can really build a complete and effective ecological chain.
Everyone in the game industry may have been very accepting of the cloud, there are many leaders here and many colleagues in a pan-entertainment industry, including the cultural industry, movies, in these areas and even in traditional areas, people may still have some questions about whether the era of the cloud is coming, I think I'll share a few sets of data, which is the data of the industry as a whole. The first is that we look at the consulting firm's survey of the market, we see that in 2013 the entire global market IT budget allocation, IT staff accounted for more than 40% of the overall IT spending, while IP hardware accounted for 16%, this year's data in a very large drop, by 2018 we predict that the service will rise to 45%, people will be more likely to take advantage of the services provided by the cloud, the cost of in-house IT staff to about 20%, the proportion of the cost of internal IT staff fell to about 20%, the proportion of the cost of internal IT staff to about 20%. of internal IT staffing costs down to about 20%, which is kind of the whole trend of IT. In addition, if you look at the server vendor perspective, today's server vendors have a very clear idea that the former large customers of these SMEs today have gradually shifted to the cloud, and in 2018, more than 50% of the servers are no longer being sold to enterprises, but to cloud operators, and most of the services used by SMEs to serve the computing platform services are starting to shift to the cloud.
In this piece I would also like to share last week, Amazon released its second quarter earnings report, cloud services revenue has reached 1.8 billion dollars, people may feel that the revenue is very high, is not profitable?1.8 billion dollars in profit of 400 million dollars, after ten years of lying in wait, Amazon has told us that when the scale goes up, when the people began to transfer all the previous traditional IT to the cloud, the era of the cloud is really coming. The era of the cloud has truly arrived. So Kingsoft Group in the second half of the year made a decision to put Kingsoft's future on the cloud, all the blockage of a one-time pressure to the cloud, we believe that the cloud and the cloud above the big data and the cloud above the game, the cloud above the financial, the cloud above the education, the cloud above the medical, will create greater value for our future life and work.
The above is what I shared with you about big data for the game to achieve accurate distribution of traffic related content, more information can be concerned about the Global Green Ivy to share more dry goods