The emblem of Hubei Institute of Technology is made up of the Taiji Yin Yang Fish, a flying dove and gears formed by two hands. The yin-yang fish symbolizes that Hubei Institute of Technology is located in Shiyan, the city of cars under Wudang Mountain, the holy land of Taoism. The two hands holding the gear symbolizes the college's focus on engineering. Composed of flying doves hands, implying that a pair of intelligent and dexterous hands to you, as inserted into a pair of wings to realize the ideal. Symbolizing the college's "one, two for, three combined" philosophy of schooling. Both hands are holding a key, which means to lead students to open the treasure house of knowledge.
The graphic formed by the two hands is like a luxuriant tree, symbolizing that the college cultivates a large number of talents for the country. The pattern of the school logo is dominated by blue and green, with blue symbolizing science and technology and industry, and green symbolizing youth and vitality. The pattern of the school emblem stretches left and right and flourishes upward, coupled with the strong contrast between the large area of gradient green and a little red in the center, it shows infinite vitality. The Department of Tourism and Foreign Affairs is now offering specialties such as tourism management, hotel management, foreign-related tourism, tourism English, business English, international business, etc. Among them, tourism management is a national key construction specialty, the tourism management training base is a provincial training base construction project, the hotel management specialty is run in cooperation with the Australian Institute of Tourism and Hospitality Management, which employs two American teachers to teach English courses all the year round, and regularly selects excellent teachers to go abroad to study. Regularly send outstanding teachers to foreign countries for further training and study; built a standard business English training center, the province's advanced tour guide simulation training center, hotel training center, and multimedia English training center, fully leveraging on the world's cultural heritage, the Taoist holy land of Wudangshan, the source of the South-to-North Water Diversion Scheme Danjiangkou Reservoir, and the pristine forest of Shennongjia and other rich tourism resources, to establish a number of off-site internship bases, the classroom to the scenic areas, travel agencies We have established many off-campus internship bases and moved the classroom to scenic spots, travel agencies and hotels. Business English and international business majors make full use of the advantages of Shiyan Auto City, integrate the automobile import and export business into teaching, arrange students to carry out on-the-job internships in automobile trading companies, highlight the cultivation of students' practical skills, and try to shorten the distance between teaching and the demand for skills of employment positions. In addition, there are several off-campus training bases in Beijing, Shanghai and coastal areas to provide students with real on-the-job opportunities, and the graduates have been welcomed by the society and the employment rate has reached more than 96%.
Introduction of Tourism Management
Tourism Management is a key construction project of the National Backbone School and a key specialty of Hubei Province, which owns a key training base for education reform in Hubei Province and has signed a contract to complete the construction of the "Wudang Mountain Tourism Talent Training Base" and the "Shiyan Tourism Talent Training Base". Training Base". This specialty is mainly oriented to the West Hubei ecological and cultural tourism circle and Qinba area, serving scenic spots, travel agencies and other tourism enterprises, cultivating the mastery of professional theoretical knowledge of tourism management, proficiency in tourism market services, tour guide services, marketing and other skills, with dedication, service dedication, communication and coordination, teamwork qualities, and obtain the national (scenic spot) tour guide vocational qualification certificate, and be able to complete the travel agency and scenic spot services, reception, Mandarin tour guide, marketing and marketing. Reception, Mandarin tour guide, marketing, online services and counters and other work tasks of high-quality and highly skilled professionals.
This specialty adopts the "three-integrated" talent training mode, namely: to cultivate talents in the tourism industry adapted to the "West Hubei Ecological and Cultural Tourism Circle" and the Qinba region as the goal, and to integrate the regional culture represented by the Wudang culture into the professional curriculum system, to rely on the travel agency branch established in the department. Relying on the travel agency branch set up in the Department of the Department of enterprises **** built on-campus and off-campus internship training bases, combined with the changes in the local tourism market demand for talents in low and high seasons, to realize the combination of off-season learning and high season practice, cultural quality and vocational ability training combined with the combination of enterprise internships and the combination of the expected employment; off-season on-campus full-time teachers to carry out the main teaching and assessment; in the peak season in scenic spots and travel agencies to carry out on-site teaching and part-time teachers. Part-time teachers mainly carry out on-site teaching and assessment in peak seasons in scenic spots and travel agencies to cultivate high-quality skilled tourism industry talents.
We incorporate the industry skills competitions into teaching and assessment, and promote learning by competition greatly improves students' learning enthusiasm and enhances students' resilience and innovation. Students participate in the Hubei Province tour guide competition, youth volunteer tour guide selection contest, Shiyan City, the third tour guide competition have won good results, build self-confidence, win honor and social reputation.
Introduction of foreign-related tourism
The cultivation goal of this specialty: this specialty is mainly oriented to the tourism resource-rich areas, service scenic spots, travel agencies and foreign-related hotels, cultivate the understanding of Chinese and foreign cultural background, mastering the process and norms of tour guide service in scenic spots, inbound hospitality service and outbound tour guide service process and norms of the process and norms of the work process of the knowledge; foreign-related hotels, such as hospitality service and other specialized knowledge. Theoretical knowledge, proficiency in tourism English professional skills, with good tourism English language expression table power, organizational skills and communication skills, to obtain the scenic area or the national tour guide vocational qualification certificate, can use Chinese and English to complete the scenic area explanation service, travel agency tour guide service, hotel front office and catering and other services of high-quality skilled personnel.
Future employment opportunities: English and Chinese tour guides in scenic spots, English and Chinese tour guides in travel agencies, outbound tour leaders, travel agency operators, hotel managers. Reasons for choosing this profession: (1) good employment prospects: the World Tourism Organization predicts that in 2020 China will become the world's number one tourist destination and one of the world's major tourist source countries. With the increasing number of inbound and outbound tours, tourism English talents are in short supply. Tourism English talents serving in the first line of modernized foreign-related tourism will have a very broad space for development. (2) Generous salary. Compared with many industries in the society, the income level of tourism and hotel industry is high. The average income of on-campus students is 3,000 yuan during the top internship in their junior year. After two to three years, the highest monthly income can reach about 5,000 yuan. (3) Realize the dream of "traveling the world without spending money". Everyone has the dream of traveling the world, and as a tour leader, you can "take advantage of your work" to realize this dream without spending money. The ideal of "shopping all over the world" can be quickly transformed into a reality by a woman acting as a tour leader. (4) Satisfy the potential psychological desire of "being a leader". Tour guide is a tour group of small "official", management of a tour group will also experience the joy of being a leader in charge of people. (5) Contact more people, experience more things, easy to mature. Take different groups, take different routes, go to different countries, you can make yourself mature very quickly, and develop a calm and steady mentality and control the situation, organized management skills. Especially can develop the skill of dealing with all kinds of people, different professions, different cultivation, different income. (6) Large space for future development. In the school all kinds of quality development training courses, such as tourism talent contest, star tour guide competition, etc. so that students whether in the skills, or in the quality of a substantial increase. Within the tourism and hospitality industry, after two to three years of accumulation, can become a tourism and hospitality industry managers, have the strength of the students can also run their own travel agency or hotel.
Introduction of Hotel Management Program
The Hotel Management Program of Hubei Industrial Vocational and Technical College is the first batch of education reform pilot program in our college. The professional training initiative to adapt to the regional hotel industry structure upgrading and changes in the industry enterprise demand for talents, service high-star hotels, high-end catering and other enterprises, training to master the professional theoretical knowledge of hotel management, proficiency in hotel management professional skills, with dedication, service dedication, communication and coordination, teamwork qualities, to obtain the national qualification certificate of vocational English, can be good service skills to complete the hotel accommodation and food service, recreation and other service reception and grass-roots level.
Major courses: hotel front office service, hotel catering service, hotel room service, bar service, tea service, hotel recreation service, hotel service English, hotel public relations and marketing, hotel financial management, hotel exhibition service, Chinese and foreign folklore.
Introduction of Business English Major
Core Courses:
Import and Export Business Negotiation, International Marketing, Foreign Trade Document Operation, Business Correspondence and Communication Writing, Foreign Trade Documentary Operation, Import and Export Business Operation, Convention and Exhibition Exhibiting Planning and Implementing, Client Development and Maintenance
National Vocational Qualification Certificate Examination Center:
National Foreign Trade Documentary Clerk Examination Center of Shiyan Vocational College, National International Business English Examination Center of Shiyan Vocational College
Professional Certificates:
National Foreign Trade Order Keeper Certificate, National International Business English Certificate; Teacher's Qualification Certificate; Secretary's Qualification Certificate; Certificate of English Grade 4 and 6; Computer Grade Certificate, etc.
Employment Direction:
Serving small and medium-sized import and export enterprises, able to complete the foreign trade exhibition marketing, customer development and maintenance, international settlement, foreign trade document operation, business negotiation, business correspondence writing, foreign trade documentation and import and export business operations and other tasks, mainly engaged in the work of business marketer, foreign trade document trader and foreign trade document trader work and business management, high-quality and highly skilled Specialized talents.
Introduction of International Business
Core Courses:
International Business Etiquette, International Trade, International Finance and Settlement, International Trade Practice, Theory and Practice of Foreign Trade Documentation, International Freight Forwarding Practice, International Marketing Practice, Customs Brokerage, Business Correspondence and Communication Writing, Production of Foreign Trade Documents, International Business Negotiation.
Professional qualifications:
International business teacher, national foreign trade followers, foreign trade marketer or foreign salesman certificate, international business English certificate, English four, six certificates; computer grade certificate and so on.
Employment direction:
For "foreign-related enterprises", engaged in international business and foreign trade business communication and negotiation, foreign trade marketing, import and export goods customs clearance, inspection and foreign trade documents filling. Development
After more than 20 years of several generations of teachers **** the same efforts, for the development of the college and the local economic construction has made a certain contribution. The Department of Electromechanical Engineering has four full-time specialized majors, namely, mechanical design and manufacturing, mold design and manufacturing, mechanical manufacturing and automation, CNC technology majors, and Hubei Automotive Industry College joint undergraduate program, namely, mechanical design and manufacturing and automation majors. The Department of Electromechanical Engineering has 4 teaching and research departments, namely, Electromechanical Teaching and Research Department, Mold Teaching and Research Department, Mechanism Teaching and Research Department and CNC Teaching and Research Department. The Department of Mechatronics Engineering has more than 1700 students*** and nearly 4000 graduates, most of whom have become the technical backbone and key management personnel of their organizations. Department of Electrical and Mechanical Engineering graduates of all majors have shown the momentum of demand exceeds supply, since 2002, the Department of Electrical and Mechanical Engineering graduates of all majors of the one-time employment rate of more than 95%, and some reached 100%, enrollment and employment have entered a benign development of the track.
Teaching staff
The Department of Electrical and Mechanical Engineering has 34 full-time teachers and more than 20 part-time teachers, of which 44.8% of the total number of teachers are associate professors or above; 5 master's degree holders and 5 master's degree holders are in the course of study, accounting for 29.4% of the total number of teachers; 12 teachers with dual-teacher qualities, accounting for 35.3% of the total number of teachers, and gradually formed a team of excellent quality, It has gradually formed a team of "dual-teacher" teachers with good quality, reasonable structure, combination of professional and part-time, and relative stability. While doing a good job in teaching, these teachers actively carry out scientific research in line with the teaching work and production practice. At all levels of academic journals published more than 100 academic papers, above the school level, nine teaching research projects, and participate in the editing of various types of textbooks 5, for the Department of Electrical and Mechanical Engineering teaching quality and teaching level of improvement has contributed.
Focus on practice
While improving the theoretical teaching, the Department of Electrical and Mechanical Engineering also attaches great importance to practical teaching. In view of the characteristics of the college is a vocational and technical colleges, the Department of Electrical and Mechanical Engineering not only increased the proportion of hours of practical teaching, but also increase the on- and off-campus internships, training bases construction efforts. The modern manufacturing technology training base of the Department of Mechanical and Electrical Engineering has a basic mechanical laboratory center (including mechanical principles of mechanical parts laboratory, mechanics laboratory, materials and heat treatment laboratory, tolerance laboratory, hydraulic laboratory and other five laboratories), automatic control training center (including electrical and electronic laboratories, motor control laboratories, CNC system maintenance training room, PLC and microcontroller training room and other four experiments, training rooms) The department has 6 experimental and practical training centers such as machining training center, CAD/CAM training center, CNC machining training center, mold manufacturing technology training center, etc. The department has more than 300 sets of experimental internship (training) equipments ****. In addition, it also makes full use of social forces, and has off-campus internship bases in Dongfeng Motor Corporation Axle Parts Factory, Dongfeng Motor Corporation Transmission Shaft Company, Pioneer Mould Company, Sanhuan Group Body Company Limited, Chongyang Automobile Modification Factory, etc., which can satisfy the needs of students' acquaintance internship, production internship and graduation internship. The construction of on-campus and off-campus internship and practical training bases guarantees the orderly implementation of practical teaching. In addition, the Department of Mechanical and Electrical Engineering also makes full use of on-campus resources to provide students with intensive training for intermediate work in turning, clamping, CNC machining and other types of work, as well as intensive training in mainstream software commonly used by enterprises, such as UG, PRO/E, etc. The Department of Mechanical and Electrical Engineering gradually introduces vocational qualification certificates or technical level certificates in teaching and includes them in its cultivation objectives. Through experiments, internships, practical training and intensive training, the hands-on ability and practical ability of students have been enhanced, and the comprehensive quality and competitiveness of students have been improved, which has been welcomed by students and praised by the society.
Comprehensive development
The college has always insisted on the talent cultivation mode with "knowledge, ability and personality" as the main content, and has taken "quality education" as the main line running through the whole teaching process. In the development of the teaching program, the arrangement of public **** elective courses and professional elective courses, to give students the freedom to develop the space to enhance the students' interest in learning and enthusiasm for learning. In the spare time, there are all kinds of academic activities, cultural activities and sports activities, such as academic seminars, academic lectures, academic lectures, special lectures, speeches and debates, intellectual competitions, various sports competitions, various evening parties, singing contests, speech contests, English corner activities, etc., the development of a variety of activities not only formed a strong academic and cultural atmosphere, so that the students are strong and healthy, but also cultivate the students' team spirit, sense of participation, eloquence and the ability of the students to learn. Team spirit, participation consciousness, eloquence and communicative ability, and enhance the cohesion. Various quality education activities have been carried out to improve the comprehensive quality of students and promote their all-round development. Relying on
is the college to create Hubei province demonstrative higher vocational colleges and universities, relying on Shiyan "automobile city" strong local industrial advantages, efforts to create "Hubei automobile" higher vocational professional brand, highlighting the hospital to the main features of the school, in the 90's of the last century. Created in the early 1990s on the basis of automotive technology, automotive electronics technology and other professional teaching department, is one of the college's key construction and priority development of the department.
The Department of Automotive Engineering has a national automotive maintenance training base with an investment of 6 million yuan and state financial support. The automobile application technology specialty was approved as the provincial education reform pilot program in 2005, and is now moving towards the Hubei provincial key specialties.
Technology
The Department of Automotive Engineering has four full-time specialties: automotive application technology, automotive testing and maintenance technology, automotive electronics technology and automotive manufacturing and assembly technology. It has 4 teaching and research laboratories, including Automobile Manufacturing and Assembly Technology, Automobile Utilization Technology, Automobile Testing and Maintenance Technology and Automobile Electronics Technology. Has more than 600 students*** in school. Has graduated more than 1,000 students, most of the graduates have become the technical backbone of their units and key management personnel.
The Department of Automotive Engineering has 17 full-time teachers, including 7 associate professors and above, accounting for 41.2% of the total number of teachers; master's degree of 5 people, 3 master's degree students, accounting for 47.1% of the total number of teachers; with dual-teacher quality teachers 8 people, accounting for 47.1% of the total number of teachers, these teachers do a good job of teaching and at the same time, and actively cooperate with the teaching work and the actual production to carry out scientific research
These teachers have published more than 100 academic papers in academic journals at all levels, 5 teaching and research projects at school level and above, and 3 textbooks of various types, which have contributed to the improvement of teaching quality and teaching level of the Department of Automotive Engineering.
Strength
Shiyan is a famous "automobile city" in China, which is built and developed because of cars. There are more than 1,000 automobile and auto parts manufacturers, and a complete automobile industry chain has been formed, with an annual output value of 40 billion yuan. After forty years of construction and development, "Auto City" has trained and reserved a large number of automotive professionals with solid theoretical foundation and rich practical experience for the local community. The school makes full use of this advantage, strengthens the school-enterprise cooperation, industry-academia cooperation, and takes the way of going out, inviting in, and establishes a team of more than 20 special teachers.
The Department of Automotive Engineering attaches great importance to practical teaching and student skills training. Combined with the pilot work of provincial education reform of automobile application technology, the Department of Automobile Engineering has not only increased the proportion of hours of practical teaching, but also increased the construction of internship and practical training bases on and off campus.
The Department of Automotive Engineering is building a national automotive maintenance training base supported by the state finance with an investment of 6 million yuan, with 7 training centers including automotive construction and disassembly, automotive testing and troubleshooting, automotive beauty and maintenance, automotive information technology, automotive marketing, automotive performance testing and automotive maintenance.
Environment
The school makes full use of the excellent external environment and conditions of the "Automobile City", and has set up the axle parts factory, axle factory, engine factory, transmission factory, drive shaft factory, bodywork factory, frame factory, general assembly factory of Dongfeng Automobile Company, Yu'an Automobile Co. Ltd., SANHUAN Group Body Co., SANHUAN Group Special Purpose Vehicle Co., Chongyang Automobile Modification Factory, City Bus Company, City Bafang Driving School, SHENLONG Technical Service Station, Volkswagen Technical Service Station, Hyundai 4S Store, Nissan 4S Store and so on, and so on, there are more than 20 off-campus internship bases. The construction of on- and off-campus internship and practical training bases guarantees the orderly conduct of practical teaching and the development of students' vocational skills.
The department also gradually introduces education of vocational qualification certificates or technical level certificates into the teaching and incorporates them into the training objectives. Through special intensive training and appraisal, students' hands-on ability and operating skills are enhanced, and they can obtain relevant vocational qualification certificates or technical grade certificates in the automobile field, which enhances their competitive ability for employment.
The graduates of the Department of Automobile are even more in short supply, since 2002, the one-time employment rate of the graduates of all majors has been above 95%, and some of them have reached 100%. There are four majors of applied electronic technology, electronic information engineering technology, electronic process and management, electronic equipment operation and management, of which the electronic information engineering technology is the second batch of the Institute of education reform pilot program, applied electronic technology is the College of specialties. Professional positioning closely follow the market demand and development trend of electronic technology, the supply of graduates exceeds the demand, the employment rate of graduates in the last three years 96%, 85% of the rate of professional counterparts.
The Department of Electronic Engineering has an excellent quality "dual-teacher" teaching team. There are 32 full-time and part-time teachers, including 25 full-time teachers. Among the full-time and part-time teachers, there are 5 senior titles, 10 teachers with master's degree or above, accounting for 32% of the total, and 14 "dual-teacher" teachers, with the proportion of "dual-teacher" teachers amounting to 56%, which is located in the forefront of all teaching departments in the college.
The Department of Electronic Engineering provides students with excellent on- and off-campus internship training conditions. On campus there are simulated enterprise production environment of electric technology training center, electronic technology training center, electronic CAD technology training center, communication technology training center, PCB technology training center and electronic innovation center, equipped with advanced teaching instruments and equipment, students can carry out on-campus training bases for practical training and innovation activities. It has signed cooperation agreements with dozens of enterprises in Wuhan, Shiyan, Ningbo, Shenzhen, etc., where students can carry out cognitive internship, top job internship and graduation internship.
The Department of Electronic Engineering attaches great importance to the quality education of students, adhering to the educational philosophy of "moral education first, rigorous governance". Student work is characterized by "meticulous, comprehensive, distinctive", was named the college "three educate people" advanced collective, the provincial "advanced grass-roots party organizations". Its predecessor was the Department of Chemical Engineering, which was founded in 1985 and developed into the Department of Biochemical and Environmental Engineering in 2004. These
over the years, the department of teachers and students of the same spirit, hard work, has opened the chemical process, plastics technology, fine chemicals, environmental engineering, biochemicals, construction engineering technology and other specialties. There are environmental monitoring and management technology, water environment monitoring and protection, biochemical technology, biotechnology applications, applied chemical technology, construction engineering technology, six main specialties, including environmental monitoring and management technology for the provincial education reform pilot program, construction engineering technology for the faculty of education reform pilot program.
The department now has 36 full-time and part-time teachers, including 2 professors (including professorial grade), 12 associate professors (including chief engineers and deputy chief physicians), accounting for 39%, 16 lecturers (including engineers), accounting for 44%, and 6 assistant professors, accounting for 17%; 5 teachers with master's degree, 3 teachers studying for master's degree; 27 teachers of dual-teacher type, with a ratio of 75%. The structure of the faculty is basically reasonable, old, middle-aged and young; there is a subject leader, 5 professional leader; the whole team of teachers with strong dedication, high level of teaching, both solid theoretical knowledge of the profession, as well as a wealth of experience in teaching and strong hands-on ability, over the years, a number of teachers in the College of Teaching Quality Evaluation in the ranks of the excellent.
The teachers of the Department of teaching, research ability is strong, has undertaken a number of provincial, college-level textbook research projects, there are a number of teaching, research, scientific research achievements, industry-university-research cooperation in schooling has characteristics. Associate Professor Zhang Yong presided over the "higher vocational '2 +1' talent training model" has been borrowed by the college of many professions; Professor Ma Junlin is responsible for the "production of nickel oxide nanometer and its application in ferronickel storage batteries The "Phosphate Paint Wastewater Physical and Chemical Treatment Technology in Machining Industry" written by Associate Professor Zhang Yong won the Third Prize of the Tenth Session of the Natural Science Outstanding Academic Papers in Hubei Province, "Discussion on Comprehensive Treatment Technology of Ginger-Saponin Wastewater" won the Second Prize of the Ninth Session of the Natural Science Outstanding Academic Papers in Shiyan City, "EM Technology in Ginger Processing Wastewater Treatment" won the Second Prize of the Ninth Session of the Natural Science Outstanding Academic Papers in Shiyan City, and "EM Technology in Application of EM Technology in Ginger Processing Wastewater Treatment" won the second prize of the Tenth Natural Science Excellent Academic Paper of Shiyan City. Teachers of the department also published nearly 100 papers in various domestic journals, and a number of teachers have participated in the preparation of some of the higher vocational and post-secondary teaching materials.
Department of the existing environmental science consulting center, biochemical training center, basic experimental center, construction engineering materials testing center, construction engineering technology construction simulation room and other on-campus training bases, *** more than 400 sets of instruments and equipment equipment value of more than 2.6 million, the equipment is more advanced, more complete, fully meet the needs of the students' practical teaching. At the same time, the College has also built more than 20 solid off-campus training bases, creating good conditions for the training of students' comprehensive quality and vocational ability, and also laying a better foundation for students' employment.
Department of the existing 500 students, running the school 20 years has delivered more than a thousand outstanding graduates for the community, in recent years the employment rate of graduates has been maintained at a high level. Because of the construction of professional characteristics, cultivate the comprehensive quality of graduates and vocational ability is strong, very popular with enterprises, many students are still in the enterprise top job have been booked by the enterprise, at the same time, "order" training is also a very good solution to the problem of high-quality employment of students. In addition, also through the internship to promote employment, to contact to expand employment, cooperation to ensure employment and other measures, so that the Department of the employment rate of students greatly increased in recent years, the Department of the one-time employment rate of graduates are 92%, is located in the top of the College. At the same time, due to pay more attention to the cultivation of students' innovation ability and entrepreneurial ability, the academic self-employment ability is strong, more than 30 students have founded their own companies, more than 70% of the students have become the backbone of the unit, and gained the employer's good evaluation, the social reputation is good. With the successful implementation of the work of the college to create model higher vocational colleges and universities in Hubei Province, the department will also step into a new period of "leapfrog" development in history. It is one of the earliest departments established in Hubei Industrial Vocational and Technical College, enrolling for the whole province in 1986. Graduates are distributed in Hubei and coastal provinces, localities and cities, most of which have become the backbone of the unit.
The department now has 28 teaching staff, including 25 full-time teachers, 1 full professor, 4 associate professors, 10 lecturers, and hired 4 nationally renowned professors, 4 engineers with rich experience in the practical aspects of the department as visiting professors, forming a strong, well-structured faculty. The art and design works created by the teachers have won 62 awards in various large-scale exhibitions at the national and provincial levels, and 82 works have been included in large-scale albums of high academic quality at home and abroad. While introducing the advanced experience of foreign vocational and technical education, the department has carried out a series of reforms on teaching in combination with the national orientation of vocational and technical education. Among them, Arts and Crafts Design is the key reform specialty of the department, which has made outstanding achievements after these years of reform practice.
In the cultivation of the department's students with more comprehensive professional ability at the same time, from 2001 onwards to send 12% of the best students, to the provincial key art, design colleges and universities to continue undergraduate study, for the students to learn to increase the atmosphere of competition. 2003 has been with the Hubei Institute of Automobile Industry Industrial Design (Art Direction) jointly sponsored undergraduate program.
The department's philosophy is based on some of the basic concepts of the sages and philosophers of the past to uphold the aesthetic education, and actively draw on some of the beneficial experience of modern art schools, but more challenging to face the ambiguity of contemporary art education, mixed situation, and seek to exploratory breakthroughs in the existing art education model, which is: pure art as the cutting-edge of the visual arts, expanding the space of the practical arts, creative learning and research and seek knowledge and research. This is to take pure art as the cutting edge of visual art, to expand the space of practical art, to seek the passionate fusion of knowledge and life for creative learning and research, to serve the needs of "big art" - to serve life and society, and to make "ivory tower" and "service station" more effective. The "Ivory Tower" and the "Service Station" are organically combined on the basis of various disciplines. Specifically, it is to deepen its basic teaching, advocate the avant-garde consciousness of pure art, and participate in the frontier field of contemporary cultural construction with the spirit of free exploration, and at the same time to develop new disciplines and specialties that are mutually adaptable to and promote the contemporary culture and economy with the trend of conceptual innovation and knowledge innovation.
Professional Introduction
1. Environmental Art Design Major
To cultivate for the industrial decoration company, home decoration company, with good quality and professional ethics, with indoor public **** decoration and home decoration design ability,
The major courses offered by this major are
: design sketching, design color, computer design using technology, indoor floor plan, hand-drawn rendering, identification of architectural drawings, architectural modeling, living space design, office space design, food, entertainment space design, commercial exhibition space design, indoor and outdoor environmental innovation design, capstone internship, graduation design.
After graduation, students will have the following abilities: independently complete the design of commercial space, catering space, entertainment space; independently complete the design and construction of home decoration; independently complete the production of computerized floor plan, rendering, construction drawings and hand-drawn rendering; independently complete the budget and construction management of a single project; independently complete the layout and planning of various exhibitions.
2. Art and Design Major (Graphic Advertising Design)
To cultivate good quality and professional ethics, for advertising agencies, newspapers, magazines, corporate units, the marketing department, the design department engaged in packaging design, advertising design, newspapers, magazines, book design, web page design, all kinds of business promotion activities, planning, implementation, and business contact with the production management, business services.
Higher applied skill talents with career development foundation.
3. Decorative Arts Design
To cultivate senior skilled personnel with good quality and professional ethics, with all kinds of home wall decorations and environment-related decorative arts, as well as tourism products development design and production.
The main courses offered in this major are: drawing, color, three major components, basic decorative painting, interior design, lacquer painting, ceramics, wrought bronze, decorative sculpture, graduation design. After systematic study, students will have the following abilities after graduation: strong drawing ability and decorative deformation ability; proficiency in a variety of craft production techniques (lacquer, ceramics, wrought copper, special crafts, etc.), and be able to apply a variety of techniques in indoor design and tourism development design; master the basic language of interior design and the use of computers for the production; according to different indoor and outdoor functions, put forward a reasonable decorative concept, and have an independent It is also capable of making reasonable decorative concepts according to different functions of interior and exterior, and possessing the ability to complete the production and comprehensive budget independently. There are 32 faculty members, including 1 professor, 9 associate professors, 10 lecturers and 11 assistant professors; 8 graduate degree holders, accounting for 38% of the total number of full-time teachers; 9 dual-teacher teachers, accounting for 42% of the total number of full-time teachers; 66% of the total number of faculty members are young teachers under the age of 35; there are 5 majors, including e-commerce, accounting, marketing, asset appraisal and management, and finance and insurance, with 1027 students in school. There are 1027 students in school. Among them, there are 235 students in grade 04, 548 students in grade 05, 244 students in grade 06,*** there are 20 teaching classes; there is an e-commerce training center, accounting simulation training room, business marketing training center; the Department of Library has more than 2,000 copies of various teaching reference materials; CD-ROMs more than 260 discs; the total value of the teaching equipment is more than 1.5 million yuan.
The Department of Economics and Trade adheres to the philosophy of running a school of virtue, self-improvement, dedication, and respect for the skills of the profession, increases the intensity of the teaching reform, and strives to explore the teaching mode of integration of science and practice in various specialties, and highlights the "2+1" "diploma + vocational qualification" and other forms of schooling, with the southeast coast and provinces. In the form of "2+1", "diploma + vocational qualification" and other forms, with the southeast coast and the province signed an internship and employment agreement with a number of units, the one-time employment rate of graduates of the various specialties are more than 87%, and some specialties up to 90%.