One, Ningbo Xiangshan Ni's Hall Medical Science and Technology Co., Ltd. issued false advertisements
The party concerned issued advertisements about the function of "Lao Ni's Ointment" (medical device) in its store, WeChat public number, Taobao online store and other venues and platforms, and the contents of the advertisements contained assertions or guarantees of safety, and the cure rate was stated. The content of the advertisements contained assertions or guarantees of safety and stated cure rates, and the advertisements were not approved by the relevant departments, which violated the provisions of Article 4, Article 16 and Article 28 of the Advertising Law of the People's Republic of China.
The Xiangshan County Market Supervision Administration, in accordance with the provisions of Article 55 of the Advertising Law of the People's Republic of China, ordered the party concerned to stop publishing, eliminated the influence within the corresponding scope, and imposed a fine of RMB 800,000 yuan. Because the party's illegal behavior is also suspected of constituting false advertising crime, the case has been transferred to the public security department in accordance with the law.
TrendsFire Education Consulting Co., Ltd. issued print advertisements
TrendsFire issued print advertisements in the business premises of its uptown branch, which contained absolute terms such as "the strongest group of famous teachers in Hangzhou for the middle school exams" and "commitment classes for the middle school exams". The advertisement contains absolute terms such as "the strongest group of famous teachers in Hangzhou", and at the same time contains contents such as "commitment class for secondary school examination" and "commitment to get into the top three/top eight (Hangzhou 2, Xuejun Hangzhou high school)", which make guaranteed promises on the effect of education and training, and this behavior violates the provisions of Article 9 and Article 24 of the Advertising Law of the People's Republic of China.
Hangzhou Shangcheng District Market Supervision Administration, in accordance with the provisions of Article 57 and Article 58 of the Advertising Law of the People's Republic of China **** and the State, the party was ordered to stop publishing, eliminate the impact in the corresponding range, and a fine of 300,000 yuan as punishment.
Three, Wenzhou Yueqing Xiehe Traditional Chinese Medicine Clinic released without the approval of the relevant departments and can not be a key to close the case of network advertising
The parties in their own website page released without the approval of the relevant departments of medical advertising, and advertising page can not be a key to close, the behavior violates the "Chinese People's **** and the State Advertisement Law," Article 44, Article 46 provisions. Yueqing City Market Supervision Bureau in accordance with the "Chinese People's *** and the State Advertising Law" Article 58, Article 63 provisions, the party was ordered to stop publishing, in the corresponding range to eliminate the impact of a fine of RMB 12,000 yuan penalty.
Four, zhejiang speed network e-commerce limited company released fictitious data network false advertising
The party in the official flagship store page of a brand advertisement contains "focus on oral care 66 years", "focus on electric toothbrush process 66 years to children intimate care ", "send children a cavity-free joyful childhood", "5600 times / minute to bring higher cleaning power, cleaning plaque without leaving a dead corner", "fast cleaning, 5600 times / minute RPM" and so on.
The relevant data did not indicate the source, and could not provide effective supporting materials to confirm, the behavior violated the "People's Republic of China **** and the State Advertising Law," Article 11, paragraph 2, Article 28, paragraph 2 of the provisions. The Hangzhou Market Supervision Administration, in accordance with the provisions of Article 55 and Article 59 of the Advertising Law of the People's Republic of China, ordered the party concerned to stop publishing and imposed a fine of RMB 97,000 yuan.
Fifth, Zhejiang Runjie Environmental Technology Co., Ltd. issued a fictitious honorary title of false advertising on the network
The party on the website page, false claims to obtain "national key high-tech enterprises," "Zhejiang Province, high-tech enterprises," "Zhejiang Province, high-tech enterprises," "Zhejiang Province, high-tech enterprises," "Zhejiang Province, high-tech enterprises" and "Zhejiang Province, high-tech enterprises. ", "Zhejiang Province Environmental Protection Industry Association group member unit", "Zhejiang Province industrial and commercial enterprise credit AA level contract and credit unit" and other honorary titles, the behavior constitutes the "Chinese People's Republic of China" and "State Advertising Law". Article 28 of the Advertising Law of the People's Republic of China
Six, Yongkang City, fixed Thai Industry and Trade Co., Ltd. issued a false claim of obtaining patents false advertising case
The party in order to improve the reputation and market competitiveness of its goods, in the absence of obtaining patents, without authorization, in the operation of the Tmall network "fixed Thai home daily-use store" store auxiliary web page On the release of fictitious "utility model patent certificate", "appearance patent certificate", "with the national laboratory standards for testing laboratories" and other content of the picture material for false propaganda.
This behavior violates the provisions of Article 12(2) of the Advertising Law of the People's Republic of China and constitutes the content of Article 28, which is the behavior of publishing false advertisements. Yongkang City Market Supervision Bureau in accordance with the "Chinese People's *** and the State Advertising Law" Article 55, Article 59, the party was ordered to stop publishing, a fine of RMB 10,000 yuan of punishment.
Seven, Hangzhou Juji Real Estate Agency Co., Ltd. released the case of real estate illegal advertising
The party in Huzhou City, Wuxing District, the agent sales of real estate developed by a real estate company in Huzhou, the party in the sales hall poster advertisement containing "unlimited money, hosting ten years to the total price of one million dollars of stores, for example, the first year of rental income of 6%, the second year, the third year of rental income of 6%, the second year, the third year of rental income of 6%. The second and third year rental income of 7%, the fourth and fifth year rental income of 8%," and other content containing appreciation or return on investment commitment.
This behavior violates Article 26 of the Advertising Law of the People's Republic of China. Huzhou City Wuxing District Market Supervision Administration in accordance with the "Chinese People's *** and the State Advertising Law" Article 58, the party was ordered to stop publishing, a fine of RMB 100,000 yuan penalty.
Eight, Tongxiang Dingyang Trading Co., Ltd. general merchandise advertising case using terms confusing with drugs
Party production of mulberry wine on the paper bag, publicity, "the main treatment of yin and blood insufficiency caused by dizziness, tinnitus palpitations, lumbar and knee soreness and weakness, whiskers and hair white, thirst and thirst, dry mouth, stools dry and clean and other diseases. Mulberry fruit effects: tonic liver and kidney, nourishing Yin and blood, hair has a special effect, resting wind, clearing the liver and eyesight, decongesting, improve sleep, improve human immunity, delay aging, beauty, reduce blood ester, anti-cancer" and so on.
The behavior violates the "Chinese People's **** and the State Advertising Law," the provisions of Article XVII. Tongxiang City Market Supervision Bureau in accordance with the "Chinese People's *** and State Advertising Law" Article 58, the party was ordered to stop publishing, public correction to eliminate the impact of a fine of RMB 11,000 yuan of punishment.
Nine, Shanghai Hengchu Investment Management Co., Ltd. Zhoushan Dinghai Branch issued investment and finance illegal advertising
The party in the publicity paper issued to the public, printed with "Hengchu Wealth, collateralized, guaranteed; Hengchu Wealth promises you that, if the borrower defaults on the loan, the company corporate repurchase the full amount! Trial period can enjoy 15 days of activity product interest rate of 10%, the company's annualized product returns up to 15.5%" and so on, the behavior violates the "Chinese People's Republic of China *** and the State Advertising Law" Article 25 provisions.
Zhoushan City Market Supervision Bureau Dinghai Branch in accordance with the "Chinese People's *** and the State Advertising Law" Article 58, the party was ordered to stop publishing, in the corresponding range to eliminate the impact of a fine of RMB 80,000 yuan penalty.
Tenth, Lishui Dingteng Excavator Parts Department issued illegal advertisements using the names of national leaders
The party in the control zone of the building of the Department of the content of the outdoor advertisement "you go to ask ***, Sany Excavator is strong or not; you go to ask ***, Sany Excavator is OK," at the same time, containing "the first in national sales". The outdoor advertisement contains the absolutist phrase "the first in national sales", which violates the provisions of Article 9 of the Advertising Law of the People's Republic of China.
Lishui Liandu District Market Supervision Bureau in accordance with the "Chinese People's *** and State Advertising Law" Article 57, the party was ordered to stop publishing, a fine of 200,000 yuan penalty. The party was ordered to stop publishing, eliminate the influence within the corresponding range, a fine of RMB 15,000 yuan penalty.
Expanded:
"Chinese People's **** and the State Advertising Law"
Article 57 of one of the following acts, the administrative department for industry and commerce ordered to stop the publication of advertisements, and the advertiser shall be imposed a fine of not less than two hundred thousand yuan and not more than one million yuan. If the circumstances are serious, the business license may be revoked, and the advertisement examination authority shall revoke the approval document for advertisement examination, and shall not accept the application for advertisement examination within one year;
The advertisement operator and advertisement publisher shall confiscate the cost of advertisement, and shall be sentenced to a fine of more than two hundred thousand yuan and less than one million yuan by the administrative department for industry and commerce, and the circumstances are serious, and the business license may be revoked, and the advertisement publishing registration document may be revoked:
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1. Publishing advertisements with prohibited circumstances as stipulated in Articles 9 and 10 of this Law;
2. Publishing advertisements for prescription drugs, drug-type perishable chemicals, medical devices and treatments for drug treatment in violation of Article 15 of this Law;
3. Publishing infant milk products claiming to replace breast milk in whole or in part in violation of the provisions of Article 20 of this Law, beverages and other food advertisements;
4. Publishing tobacco advertisements in violation of the provisions of Article 22 of this Law;
5. Utilizing advertisements to promote products or services whose production or sale is prohibited, or commodities or services whose advertisements are prohibited in violation of Article 37 of this Law;
6. Publishing advertisements in mass communication media for The mass media for minors to publish advertisements for medical treatment, medicines, health food, medical devices, cosmetics, alcohol, beauty care, and online game advertisements that are not conducive to the physical and mental health of minors.
People's Daily Online - Zhejiang Provincial Administration for Industry and Commerce Announces Ten Typical Cases of Illegal Advertisements
Baidu Wikipedia - Advertising Law of the People's Republic of China