In daily life, in order to rapidly increase the exposure of their products, companies basically choose popular celebrities to endorse them and utilize their celebrity effect to increase the aura of their products. Therefore, in this case, celebrity endorsed advertisements came into being and businessmen were eventually recognized by the market. However, incidents of deceiving consumers into using celebrity-endorsed products often occurred, and many celebrities misled consumers with their conscience under the temptation and benefits of a lot of money, and from then on, these people might ruin their reputation and acting career. Therefore, it is obvious that the choice of endorsement needs to be careful. Leslie Cheung, when he was still alive, endorsed only four products in his life, and all of them later became industry leaders and business giants. I have to say that my brother's vision in choosing his products was truly unique and closely related to his rigor.
First, the first product we will talk about is Pepsi. When Pepsi entered China, its initial reputation wasn't very good. After all, it was a new product, and many people were reluctant to try it... and many people had been watching... At this point, PepsiCo hired Leslie Cheung as a spokesman. Many of the fans and listeners who loved Leslie Cheung spoke for Leslie Cheung and then purchased Leslie Cheung once again, which immediately increased the sales of Pepsi. Taking this opportunity, Pepsi also opened up the Chinese market, and it gradually became known and sought after by the people.
The first advertisement for Konica color film in Zhang's life was in the year when Zhang had just released the song Monica, whose title happened to be similar to the acronym for Konica color film. In addition, Zhang's popularity continued to rise at that time, so Zhang became a spokesperson, and when he shot the commercial, Zhang also sang the song Monica on stage. A female fan in the audience took a picture of him, and when there was no film, Zhang took out the Konica color film. As science and technology evolved, film was gradually replaced, and Konica began to transform, and now the company has a good reputation for its work in printers, medical equipment, and other products.
The company is now in the business of printers, and medical equipment has done well.
I don't know if you like to eat which brand of chocolate, whether you have heard of TOYOU brand of chocolate. As we all know, there are so many different chocolate brands available today, but I think most of you still buy some of the bigger chocolate brands such as Dove. TOYOU chocolates at the time were chocolates made in Korea, and Jang was not that famous in Korea at the time. So when TOYOU entered the Chinese market, he first tried to get Chang to recognize the chocolate brand, and now this chocolate is still the first choice for people who like to eat chocolate.
Finally, there was the fast food Café de Coral, the Café de Coral brand was the last advertisement recognized by Leslie Cheung. Consumers in mainland China may be relatively unfamiliar with this brand, but in Hong Kong fast food Café de Coral is a commercial giant in the fast food industry, after Leslie Cheung's endorsement, the popularity of the fast food brand Café de Coral has risen rapidly, we have to sigh, Leslie Cheung is indeed very visionary, if he still exists, then in front of the anchors of the bandwagon, such as Li Jiaqi and Weiya, Leslie Cheung is still the boss brother, what is your opinion on this. You can leave a message and comment.