Collection of 6 plan planning templates
In order to ensure that things or work are carried out in a solid manner, it is often necessary to prepare a plan in advance. The plan is a written plan, which is the detailed rules, steps, etc. for the implementation of specific actions. How should the plan be formulated? Below are 7 plans and plans that I have collected for everyone for your reference. I hope it can help friends in need.
Program Planning 1
1. Activity Background
More and more people tend to shop online. Online shopping is delivered to your door, is cheap, and can be Compared with traditional online shopping, buying things that are not available locally is more efficient and has a wider variety;
Of course, more new young people are increasingly inclined to open their own online stores, and WeChat stores Compared with Taobao, it has the advantages of simple registration, no deposit required, and no need to worry about supply.
The popularity of micro-stores will definitely trigger another wave of enthusiasm among consumers and producers.
2. Theme of the event
To promote Weidian Youcai.com at Dalian Maritime University, we must not only achieve the purpose of publicity, but also obtain rankings for the competition
3 , Purpose and significance of the event
Now that the competition is about to begin, how to ensure victory in the first battle is the primary issue for all participating universities. The enthusiasm for promotion at the beginning determines the outcome of the competition. In order to ensure victory in the first battle, the crux of the problem that must be overcome is: there must be both sensational scenes and real turnover. To achieve both of these often contradictory aspects, we must turn to early advertising. render. In terms of publicity, whether the first battle can be a complete victory will be refreshing and ultimately a hit.
4. Schedule of event items
5. Arrangement of event location
Within the society ----------online platform---- -------Campus fixed point---------lecture session
6. Target audience
Mainly targeted at college students who want to start their own businesses and prefer online shopping
7. Activity process
1. Warm-up stage:
Since we are all in the club, we first carry out publicity and promotion internally and do our best Promote it comprehensively and promote it in your own circle of friends with everyone as the axis.
2. Early stage:
In order to increase visibility, we will promote it on WeChat, QQ and other online platforms, and design it as an online relay activity;
Production The We-store promotional slideshow will be played in front of major dormitories in the evening; bring your own mobile APP to attract registrations in the restaurant, and provide small gifts; promotional boards, roll-up banners, flyers, banners and other forms.
3. Mid-term stage:
Carry out targeted publicity in crowded places on campus. Once you register, you will have a chance to draw a lottery, or conduct a calligraphy activity to give red envelopes or small gifts on the spot. Wait, at this time, you can do the activity of selling strawberries simultaneously.
4. Later stage of the activity
After reaching a certain level of popularity, a presentation will be held. The presentation will be tempting by giving small gifts, and in the name of college students starting their own businesses, they will say, "You open a store, "I will give you funds", "zero deposit", etc.
8. Arrangement of event personnel.
9. Award facilities.
10. Budget. Plan Planning Part 2
1. Introduction to Weidian Marketing
The world’s first e-commerce platform that relies on cloud sales is Weidian.com, which fully combines computer cloud technology and traditional e-commerce. , is a transformative innovation model. The WeChat store model allows a large number of netizens to participate. The uniqueness and advancement of its business model have become the decisive factors for its explosive growth.
At present, there are various platforms for Weidian marketing, such as Weidian.com, the initiator and leader of the Weidian concept, Weidian, a mobile online store seller client developed by Pocket.com, and WeChat Mini Store under Tencent. Shop etc. Weidian can give practical opportunities to people who want to start a business but do not yet have the conditions to start a business, so that they can truly experience the feeling of starting a business on their own, gain a sense of accomplishment, and better face market opportunities and challenges.
2. The development status of Jingdong Weidian
Jingdong Weidian is the product of the cooperation between Jingdong Mall and Tencent. Jingdong directly places the mall entrance in the WeChat client and uses WeChat to conduct operations. B2C model of sales. On May 6, 20xx, Tencent adjusted its organizational structure and established the WeChat Business Group, which is responsible for the development of WeChat basic platform, WeChat open platform, WeChat payment expansion, O2O and other WeChat extended businesses. In addition, Tencent also abolished Tencent E-commerce Holdings Company, in which the physical e-commerce business was merged into JD.com, and the O2O business was merged into the WeChat business group. In addition, 6 recommendation slots have been added at the bottom of the "New Discovery" page, including new digital forces, dream life makers, fashionable men's private goods, goddess development stories, cute little fresh things and little kids, and the overall name is "Trendy Circle" ". Under these six sections, more special products are provided for different user groups. According to the description of "New Discovery" on WeChat, similar to the previous "Selection", products will be updated at 9 a.m. every day. These products can be purchased on mobile phones through WeChat payment. According to cooperative merchants, WeChat's "new discovery" is currently paving the way for JD.com to create an entrance. In the initial stage, the investment targets are mainly merchants of JD.com's QQ online shopping and Paipai. At the same time, since Yi Xun has been delivering products for the earlier "Selected" column, some of Yi Xun's merchants will also retain some of them. On April 8, 20xx, the internationally renowned casual wear brand UNIQLO (UNIQLO) signed a cooperation agreement with JD.com. UNIQLO’s official online flagship store on JD.com will officially operate on April 17. In addition, UNIQLO’s JD micro-store and mobile client store will be opened simultaneously.
3. SWOT analysis of Jingdong Weidian
(1) Strengths (Strengths) 1. Huge scale Among the 3C online shopping platforms in the domestic B2C market, Jingdong Mall is the largest, with the most daily website visits It is second to none in the domestic industry. At the same time, the large number of suppliers is a strong guarantee for the rich variety and reliable quality of Jingdong Weidian’s products. While the integrity system in the online shopping market is not yet complete, JD Weidian has established a good reputation and credibility in the market. With its own JD logistics system, it ensures timely and accurate delivery and reduces delivery costs. JD.com has strong strength in technology research and development, investing more than 100 million yuan every year and having a R&D team of 1,000 people, providing a strong guarantee for continued innovation. At present, the service system established by JD.com, including projects such as zero-yuan delivery to customers, has the characteristics of completeness, quality and efficiency. 2. Decentralized business model Compared with the centralized operation model adopted by traditional e-commerce companies such as Alibaba, Jingdong Weidian adopts a decentralized operation model, that is, Jingdong Weidian does not have a unified entrance and uses multiple Enter the store through various ways, such as through the website platform, QR code, store name, etc. A huge advantage of the decentralized business model is that it can not only ensure the quality of Weidian products and services, but also stimulate the initiative and creativity of Weidian merchants to the greatest extent. Merchants will proactively use various methods to conduct micro-store marketing activities to increase store visits and visibility. After JD.com linked Jingdong Mall and Jingdong Weidian, it further promoted the third-party sellers of Jingdong Mall to choose to open stores in Weidian. The reason is that the decentralized business model brings diversified access sources, which is important for For merchants, this means it brings potential consumer groups, increases in sales and profits; in addition, JD.com said that third-party sellers only need to provide their QQ number and WeChat ID to enter the JD.com WeChat store, and purchase goods through the JD.com merchant backend. , orders, settlement, and after-sales are managed in a unified manner without additional operating costs, and you can enjoy the traffic bonus from the two major shopping entrances, WeChat and mobile QQ. These advantages have triggered an upsurge in third parties entering JD.com’s WeChat stores.
(2) Weaknesses 1. Insufficient service capabilities Under the rapid development of micro-stores, the existing problem of insufficient service capabilities has become increasingly prominent. Existing service capabilities do not match the speed of business development. Currently, JD.com’s Weidian’s after-sales service lacks the ability to handle consumer complaints in a timely and effective manner, which greatly affects customer satisfaction. 2. Meager profits Jingdong Weidian is an emerging business form. At the beginning of its development, it relied on low commodity prices and rich product selections to quickly gain market share. However, the accompanying meager profits are also an unavoidable dilemma for Jingdong Weidian. At present, many JD micro-stores are still on the verge of profitability, and many merchants have not made real profits. 3. Insufficient company supervision As a B2C electronic shopping platform, JD.com is the first Weidian to have an online shopping scale exceeding 10 billion, but it still needs to strengthen its intellectual property and product quality supervision. In today's increasingly developed world of social media, inadequate company supervision will have a huge negative impact on the company.
(3) Opportunities (Opportunities) The market size has huge potential. In 20xx, the size of my country's online shopping market was 773.5 billion, and by 20xx it had reached an unprecedented 1,045.2 billion, an increase of almost 200. Based on this background, Jingdong Weidian has huge development opportunities. With the continuous optimization and improvement of the online shopping environment, the online shopping market is showing a trend of rapid development. B2C enterprises have huge online shopping demand, which has laid a good external environment for the development of JD.com WeChat stores; with several rounds of financing, JD.com Capital The reserves are sufficient, and JD.com has a solid foundation for its expansion. With the current price index remaining high, the number of people choosing online shopping is showing an upward trend.
(4) Threats (Threats) In the context of the rapidly developing online shopping market, the internal management level of the company and the degree of external market competition have become the main sources of threats to Jingdong Weidian. Competitors have become external threats to enterprises, and powerful traditional enterprises have also become participants in the online shopping market. For example, "Suning.com" and "Gome Mall" are typical B2C shopping platforms of traditional home appliance merchants Suning and Gome. These strengths The entry of powerful traditional e-commerce companies into the B2C platform has increased the competitive pressure on JD Weidian. Moreover, as operating costs continue to increase, JD.com Weidian is also facing tremendous pressure to improve internal operations and management. As a pressure that constitutes an internal threat to the company, lower prices are the source of a large part of JD.com’s competitiveness. However, as the company continues to absorb high-end talents and increase the salary level of basic manpower, the low price space that JD.com can afford has been greatly reduced. compression.
4. Shortcomings of Jingdong’s WeChat store marketing strategy
(1) Ignoring word-of-mouth marketing Compared with the traditional business model, consumers on e-commerce platforms lack practical product experience. It seems too vague to make a purchase based only on some pictures and text descriptions. In the early days of JD.com's WeChat store, it happened to ignore buyers' sharing and display, neglected word-of-mouth marketing, and was unable to provide subsequent buyers with reference and reference for the specific conditions of the product.
(2) Single means of competition. JD.com relies on its self-built logistics system and has indeed achieved a leading position in the industry in terms of logistics and distribution speed. However, as the competition among major online malls becomes more homogeneous, JD.com alone is not enough to become the number one brand in the minds of online shoppers. To occupy an important position in e-commerce, JD.com needs to differentiate itself.
(3) "Low price" strategy affects brand reputation. Low price is a sharp sword in the early development of Jingdong Weidian. Weidian relies on low-priced products to attract a large number of consumers and capture the market. share. However, as competition continues to intensify and consumer demand continues to increase, low prices are no longer an advantage, and have even turned into a disadvantage. Excessive reliance on low-price strategies will label your own brand as cheap and affect the establishment of your own brand.
5. Suggestions for improving the marketing strategy of JD.com’s WeChat store
(1) Optimize the purchasing process and win reputation. Everyone in the industry has recognized the standardization and professionalization of JD.com’s online interface design, but in Fine management in the consumer purchasing process is insufficient.
The emergence of the e-commerce model has changed consumers' consumption behaviors and habits. Companies should focus on optimizing consumer search comparisons, increasing consumer purchasing experience, and focusing on encouraging and guiding customer evaluations. This is also the most direct way for companies to win reputation. Jingdong Weidian should provide timely feedback on customer reviews, share and disseminate customer experiences, gradually build a consumer community, and attract consumers to participate in the construction and management of the platform, thereby increasing consumer loyalty to the company.
(2) Increase multi-channel experiential marketing Compared with the traditional business model, the e-commerce model has the inherent disadvantage of insufficient consumer experience. Jingdong Weidian relies on the Internet to promote the vividness of displays, and strives to make up for the lack of consumer experience with services such as fast logistics and distribution. At the same time, companies can establish consumer experience models through multiple channels, such as inviting highly loyal customers to visit JD.com, experience JD.com’s logistics centers, and convene consumer forums to allow consumers to participate in the company’s operations. Among them, consumers can truly understand JD.com’s business processes and make suggestions for JD.com’s development, thus improving consumers’ shopping experience.
(3) Changing the corporate image. In recent years, JD.com has repeatedly provoked "price wars" and frequent smoke in the online shopping market. However, in the end, it caused the disgust of peers and JD.com's brand image was greatly reduced. Jingdong Weidian should move away from "low-price" marketing to "high cost performance" and rely on continuous products and services to win customer trust. Plan 3
For a newly opened restaurant, the marketing planning on the opening day must be done well. It is a key part of getting started, but what should be done about the restaurant’s opening publicity? Work? Many restaurant managers are confused about how to attract customers. According to the current general practice of catering companies, they basically adopt discounts to attract customers. However, many people have also raised objections to this approach. So how to plan the opening publicity and celebration activities when a new store opens?
Do you want a restaurant opening discount?
Regarding this problem, it can be said that many restaurant owners have encountered it. Some have adopted discounts, while others have adopted no discounts, but what is the actual effect? The public is right and the mother-in-law is right, which makes many new restaurant owners confused. How should they promote their opening and let their restaurants be known to consumers? So here we must clarify the following points:
1. What is the purpose of opening publicity? One is to attract customers, the other is to take this opportunity to promote your restaurant, the third is to avoid serious losses on the first day, the fourth is to leave a good impression on customers, etc.
2. Is the discount acceptable? It should be combined with the positioning of the restaurant and even if it is a discount, what is the range of discounts that the restaurant and consumers can accept at the same time? Must be measured.
3. How to build momentum? Discounts sometimes do not fully play the role of attracting customers. So if this happens, what other measures can be taken to make up for it and attract customers' attention? These are all issues that need to be considered.
Preparations before opening marketing
Continuing with the above, if you want to use the pretext of opening to attract customers, get good backlash, and become an instant hit, then the early stage of opening Sufficient preparation work must be done. Just imagine what will happen if you can attract a lot of customers.
First of all, as a restaurant itself, it must ensure the quality and characteristics of the dishes, and make the diners happy while also feeling that the food tastes good
Secondly, it is the most direct contact with customers. Service issues, how to be busy but not chaotic when there are many people, so as not to cause customers to wait too long and complain, how to serve our customers well.
In addition, the coordination between the front office and the back kitchen is very good, which can ensure the speed of serving food and prevent the wrong dish from being served. As a manager, how can we grasp and coordinate the overall situation?
These are all tasks that must be done before opening, and they are also necessary tasks to leave a first impression on customers.
Seize the marketing opportunity and choose the best marketing opportunity
If you are not sure about the previous ones, then here is a question: Should opening marketing be done? How to do it well?
Although opening publicity is a good marketing reason, if the preliminary work is not done well, it will definitely ruin your own brand, because the first impression is really important to customers, so you must consider the marketing aspects Necessity and optimal timing, and what is the optimal timing?
Since product quality cannot be guaranteed, the development of marketing activities will accelerate the expansion of this shortcoming. In a short period of time, customers will have a bad impression of the restaurant, which will have a great negative impact on the restaurant's subsequent operations. You will use ten times and a hundred times the energy to recover the losses caused by your untimely marketing.
At present, you should abandon the idea that you must do promotions as soon as you open your business, and instead focus your business on improving product quality and standardizing internal management. One day, you can guarantee your The dishes and services can create batches of satisfaction and repeat customers for you, and it is also a suitable time for the restaurant to do marketing. Program Planning Part 4
1. Overview
This article mainly talks about the potential of an advertising company to use the World Wide Web as its marketing tool. The following content mainly answers two questions: Why and how to use the World Wide Web as a marketing tool for the company? Through the discussion of these two questions, a decision is finally made: Should a company create a web page on the World Wide Web?
2 , Company Profile
A certain company is an international advertising agency that can carry out advertising and marketing business for companies of all sizes around the world. The company has successfully served North American companies for 20 years and European companies for 15 years. In the past 10 years, the company has extended its business scope to Asia and Australia.
1. Introduction to the company’s business
(1) Conduct marketing and advertising planning for enterprises;
(2) Produce various types of advertisements, including print, TV, Broadcasting, pop, Internet, etc.;
(3) Media planning and purchasing services;
(4) Promotional activity planning: direct mail, trade shows, sponsorship, etc.;
(5) Public relations services: press releases, etc.;
(6) Corporate management: logo design, annual reports, etc.;
2. Marketing service purpose
Provide customers with marketing opportunities and solutions, lead them to the pinnacle of success, and make our customers and their consumers more intimate through avant-garde and creative marketing planning... Solution Planning Chapter 5
1. Responsibilities of the “Crackdown on Irregularities”
The “Crackdown on Illegal Affairs” carries out its work under the unified leadership of the “Crackdown on Illegal Affairs” coordination group. The city’s “Office for Combating Illegal Affairs” provides business guidance to the district (city) and county “Office for Combating Illegal Affairs”. In accordance with the principle of territorial management of production safety, district (city) and county governments must assume the main responsibility for cracking down on illegal production, operation, transportation, storage of fireworks and firecrackers within their jurisdictions, and be responsible for taking the lead in organizing and implementing crackdowns and crackdowns on illegal production within their own jurisdictions. , operating, transporting, storing fireworks and firecrackers and other activities.
(1) Responsibilities of the city’s “anti-illegal activities” office
1. Research and formulate the city’s “anti-illegal activities” management work plan, and be responsible for cracking down on illegal production, operations, transportation, and storage within the city Fireworks and other acts of work.
2. Supervise, coordinate and guide the district (city) and county “anti-illegal work offices” to carry out the “anti-illegal work” work, and inspect the progress of the district (city) and county daily “anti-illegal work” work.
3. Promote, educate, and mobilize the masses to actively participate in the "anti-illegal" work.
4. Accept reports from the public about illegal production, operation, transportation, and storage of fireworks and firecrackers, and organize investigations into illegal production, operation, transportation, and storage of fireworks and firecrackers.
5. Responsible for organizing the destruction and disposal of illegal production, operation, transportation and storage of fireworks and firecracker raw materials, semi-finished products, finished products, production equipment and tools confiscated on site.
6. Investigate and deal with fireworks and firecracker production and operating units participating in illegal production, operation, transportation, and setting off of fireworks and firecrackers.
7. Implement other tasks assigned by the coordination group.
(2) Responsibilities of district (city) and county “anti-illegal activities”
1. Promote, educate, and mobilize the people in the jurisdiction to actively participate in the “anti-illegal activities” work.
2. Comprehensively understand the current status of illegal production, operation, transportation, and storage of fireworks and firecrackers in the jurisdiction, and clarify the targets for crackdowns.
3. Carry out the “cracking down on illegal crimes” action in accordance with the city’s “cracking down on illegal crimes” work arrangements; actively cooperate with the “cracking down on illegal crimes” offices in the regions (cities) and counties where the cases directly investigated and dealt with by the city’s “cracking down on illegal crimes” are handled; For cases reported by the masses under the supervision of the municipal "illegal fighting office", the district (city) and county "illegal fighting office" should implement the head responsibility system, carefully organize the verification and handling, and report the results to the municipal "illegal fighting office" within 7 working days. .
4. In accordance with the principle of territorial management, the district (city) and county governments are responsible for handling matters that are not specified in the above responsibilities during the "anti-illegal" work. If there are difficulties in handling, the case should be promptly reported to the city’s “Anti-illegal Affairs Office”, which will submit it to the city’s “Anti-illegal Affairs” Coordination Group for study.
5. Implement other tasks assigned by the city’s “Crackdown on Illegal Affairs Office”.
2. On-site disposal procedures
(1) Control the illegal production, operation, transportation, storage of fireworks and firecrackers and other activities, and evacuate relevant personnel.
(2) Clean up, collect evidence and register the raw materials, semi-finished products, finished products, production equipment and tools seized on site.
(3) The illegal production, operation, transportation and storage of fireworks and firecracker raw materials, semi-finished products, finished products, production equipment and tools should be destroyed at the nearest location while ensuring safety, and the destroyed items should be Register and create a book; if it cannot be destroyed nearby, professionals and vehicles must be organized to transport it to a designated safe place for classified storage and centralized processing.
(4) In accordance with the "Regulations on the Safety Management of Fireworks and Firecrackers", corresponding administrative penalties will be implemented for illegal production, operation, transportation, storage of fireworks and firecrackers.
3. Work system
(1) "Crack down on illegal" regular meeting work system. The "Crackdown on Irregularities Office" holds a special meeting every week to analyze the "Crackdown on Illegal Affairs" situation, sum up experience, and formulate next steps. The district (city) and county “Office for Combating Irregularities” reports the work status of the week to the city “Office for Combating Illegal Affairs” every Friday.
(2) Report acceptance work system. Establish and announce the "Illegal Crackdown Office" reporting hotline, and record in detail the reporting clues for illegal production, operation, transportation, storage of fireworks and firecrackers, etc., so that every report is implemented.
(3) Confidentiality work system. Strictly abide by the confidentiality system for "anti-illegal" work and ensure that confidentiality is not compromised or leaked.
(4) Investigation and punishment work system. Establish strict "crack down on illegal" investigation and handling procedures to ensure that the investigation and handling work complies with laws and regulations.
(5) Personnel reward system. According to the "Chengdu Trial Measures for Reporting Illegal Fireworks and Firecrackers with Prizes", rewards will be given to whistleblowers who have verified their reports to be true; rewards will be given to "anti-illegal" staff who are active in their work and have outstanding achievements.
(6) Strict attendance system. Strictly abide by the attendance system. In principle, staff should be off-duty to focus on "fighting illegal activities".
(7) Integrity and self-discipline system. Strictly abide by the integrity and self-discipline system, and severely deal with those who violate the regulations.
Plan Planning Part 6
The conference marketing in the cosmetics industry is called terminal conference in the professional line. The effect is very good. It was launched with great fanfare a few years ago, and the methods and contents are also various. Now it has become It is one of the most powerful activities to promote product sales and spread product awareness, but there are also many companies that do not do it satisfactorily. The reason is that the thinking is unclear, the purpose is unclear, the planning plan is not innovative, and the execution is not in place and other factors. The key is that the meetings are not planned carefully and systematically, or some are not planned at all. Many business leaders do what they think of and do where they think, and they cannot summarize it well every time and do not know what to do. What are the key reasons for poor terminal meetings? Therefore, we cannot make good use of the terminal meetings to play the role and charm of conference marketing. So how to plan a terminal meeting? Based on my personal experience, I made a summary and sorted it out. I hope to discuss it with friends in the industry and jointly do a good job in conference marketing.
To make an excellent conference marketing plan, you must first list the major elements of conference marketing. It can also be said that you outline the important content first. This is like building a house. column. wall. These parts are indispensable. As long as these important structures are built well, the house will not collapse. In the same way, with these elements in the planning, there will be no major deviations, and then further improvements can be made according to the specific situation. It, it will be like a beautiful building, both beautiful and practical. These elements include the following points:
1. Do local market background analysis
This requires event planners to have a full understanding of the target market, including economic development. , market capacity, the consumption habits and preferences of target customers, the activities of competing products, and the theoretical basis of conference activity creativity, that is, what psychological and consumption characteristics of customers are used, or what advantages can have enough impact on consumers. stimulation, otherwise consumers will not participate and the meeting will fail. This is the origin of the entire conference activity plan, and it can also be said to be the reason why the activity can be done.
2. The theme of the meeting
The theme of the meeting is the signature. A good theme can determine the enthusiasm of consumers to participate, and take advantage of people's curiosity, profit-seeking and other psychological characteristics, Try to be as gossipy as possible, the purpose is to arouse the appetite of target consumers and attract them.
3. The purpose of the activity
Only by clarifying the purpose of the activity can we find the direction to achieve it. Don’t just follow what others do and just copy it yourself. Brands are different and different from brand to brand. There are also great differences between companies. You must clarify your purpose based on your actual situation. Is it to achieve on-site sales? Or build a brand? Or do you want to achieve multiple purposes? In short, you must establish the purpose of the meeting that suits you so that the meeting activities can play their best role. Otherwise, it will be like shooting an arrow without finding the target. You may not even know where to get what kind of result.
4. The content and procedures of the meeting
This is the key to meeting activities. It includes many aspects. If there is no good planning, it may directly lead to the failure of the meeting. , can be divided into three stages in chronological order, before the meeting, during the meeting, and after the meeting.
Before the meeting, you can plan and carry out public relations activities according to the situation to build momentum for the event, such as contacting the TV station in advance and asking the TV station to broadcast it in the form of news, or cooperating with the media by giving away products to promote it. It can also be combined with public welfare activities currently promoted by the Women's Federation and other government agencies to increase opportunities for the media to proactively report and the support of competent authorities to expand corporate influence. There is also soft article support, theme design, and graphic media promotion, which can attract more target customers to participate.
It is also necessary to book a conference venue and distribute tickets in advance: if tickets are distributed 3-5 days before the event date, the design of the tickets should be beautiful and gorgeous, and the content should be attractive. The distribution target depends on the target customers of the product, such as attracting high-end consumers. Groups can be targeted at women with a good economic foundation, mainly shop owners along the street, white-collar workers in companies, postal and telecommunications, banks, industry and commerce, taxation, electricity, communication companies, teachers, doctors, civil servants, etc., and designate personnel to check tickets. distribution status and make an estimate of the number of participants. The venue should be arranged in advance, materials should be assigned to a dedicated person, and arrangements should be made in place. Work should be divided, lighting and sound should be adjusted, and rehearsals should be conducted. In order to ensure the quality and order of the meeting, tickets must be checked before the start of the meeting. Participants are required to enter with tickets. The tickets must be filled out completely, and the entry of non-target customers (usually men and children) must be strictly controlled.
Meeting procedures should be set during the meeting. The general meeting procedure is as follows. First, the host comes on stage and announces the start of the meeting. The business owner and the manufacturer representatives of each brand give welcome speeches. Then the lecturer talks about beauty knowledge and selects lucky customers to experience the products, demonstrate beauty care techniques and techniques on the spot, or just give a keynote speech. There will be singing and dancing, performances and interactive games, and gifts and souvenirs will be distributed. Member publicity and promotion can be carried out on-site, and product ordering and sales can be carried out in conjunction with promotional policies. Finally, each prize will be drawn (to ensure that participants will not leave midway).
After the meeting, the general arrangements are as follows: the next day after the meeting, you can apply for a membership card at the store with the tickets that have been inspected at the party and give gifts. This will let customers know the location of the product sales point, and you can also follow up the order by phone to understand Customer usage status, carry out after-sales service and joint sales, and increase customer loyalty and purchase volume.
5. Materials required for the event
Determined according to the content of the meeting. Generally speaking, the materials required for cosmetics terminal meetings mainly include the following: products for customers to experience, and prizes. Products, prizes for raffles (most of them have raffles), display and promotional items such as
6. Meeting location
The location can depend on the specific meeting, such as a hotel, a cinema, a school auditorium, etc. The number of people that can be accommodated is consistent with the meeting requirements. The general requirements must be Better lighting and sound facilities, as well as whiteboards, wireless microphones and other items.
7. Personnel composition
According to the content requirements of the meeting, staff can be arranged before the meeting, including models and entertainers, hosts, lecturers, venue service personnel, ticket checkers, Registrar, hostess, conference manager, videographer.
8. Do a good job in cost investment analysis and budgeting
By analyzing the amount of investment in conference activities, you can estimate the required costs, and combine them with the expected goals to calculate Whether the investment and return are reasonable. Generally include the production cost of tickets and display promotional materials, the cost of prizes and experience products; personnel costs, such as the wages of lecturers, entertainers and other staff, food and accommodation costs; vehicle costs; venue and rental items costs, media and public relations expenses, etc. If it is a meeting jointly held by manufacturers, the proportions shared by the cosmetics manufacturers and terminal stores must be clearly stated.
9. Contingency plan for conference activities
In order to deal with emergencies and problems that arise during conference activities, it is indispensable to make an emergency preparedness plan. For some uncertain events factors, only by taking careful countermeasures can we ensure the smooth progress of the meeting and achieve good results.
10. After the meeting activities
Carry out timely analysis and summary, find out the reasons for success or failure, and continuously improve and perfect them, so that the planning plan can become better and better. , conference marketing can become more and more successful. ;