Currently there are three:
1, Haier Smart Home (A share on the Stock Exchange):
Haier Intelligent Home is an important business unit launched by the Haier Group in the era of information technology.
It takes the U-home system as a platform and adopts a combination of wired and wireless networks to connect all devices to the network through information sensing devices, thus realizing the "small network of the family", "community network" and "world network". "The Internet of Things (IoT) realizes the intelligent identification and management of 3C products, smart home systems, security systems, etc., as well as the **** enjoyment of digital media information.
2, Haier Biological (A-share Science and Technology Board):
That is, Qingdao Haier Biomedical Company Limited, the controlling shareholder is Qingdao Haier Biomedical Holding Company Limited, the actual controller is Haier Group. Qingdao Haier Biomedical Co., Ltd. was founded on October 28, 2005 and is headquartered in Qingdao, Shandong Province.
3, Haier Electrical Appliances (Hong Kong Stock Exchange):
Haier Group is initially in the former Qingdao Refrigerator Factory reorganization on the basis of a joint stock limited company set up in the form of directed fund-raising.
Expanded Information:
Haier's Development Strategy:
Stage of Famous Brand Strategy (1984-1991)
Characteristics: Only one product, refrigerator.
The company explored and accumulated experience in enterprise management, laid a solid foundation for future development, and summarized a set of transferable management model.
Diversification strategy stage (1992-1998) features: from a product to a number of products (only refrigerators in 1984, in 1998 there were dozens of products), from white goods into the field of black home appliances, to "eat shockfish" way of capital operation, to intangible assets to disk the capital operation. Capital operation, with intangible assets to revitalize tangible assets, in the shortest possible time and at the lowest cost to the scale of the enterprise stronger.
Internationalization Strategy Stage (1998-2005) Characteristics: products are sold in bulk to the world's major economic markets, with its own network of overseas dealers and after-sales service network, the Haier brand has a certain degree of visibility, credibility and reputation.
Globalization Brand Strategy Stage (2006-) Characteristics: In order to adapt to the situation of global economic integration and to operate the brand on a global scale, starting from 2006, Haier Group entered the fourth stage of development strategy and innovation: the globalization brand strategy stage, following the famous brand strategy, diversification strategy and internationalization strategy stage.
The difference between the internationalization strategy and the globalization brand strategy is that the internationalization strategy stage is to take China as the base and radiate to the whole world, while the globalization brand strategy is to create a localized Haier brand in every country's market.
Haier's implementation of the globalization brand strategy to solve the problem is: to enhance the competitiveness of products and the competitiveness of business operations. Realize win-win profits with sub-suppliers, customers and users. Transform from mono-culture to multi-culture to realize sustainable development.