Over the past twelve years, the company has opened up a new era of global "heaven and earth as one" imaging by constantly innovating its technology and products; and has reshaped people's production and lifestyle in many fields, such as film and television, agriculture, real estate, journalism, firefighting, rescue, energy, remote sensing and mapping, and wildlife protection, etc.
From the very beginning, the company has become a leading brand in the field of UAS, handheld imaging systems and robotics education.
Since its inception, the company has been adhering to the entrepreneurial spirit of "Excitement and dedication, truth and sincerity". We have always practiced a new culture and values, and we have carried our outstanding products into every detail, showing the infinite possibilities of science and technology.
"I often think, the emperor wearing the so-called most beautiful new clothes parade, but only children dare to point out the truth. And now there are so many problems in our society, but there are not even children who dare to point out the truth out loud. In the past few decades, we have made remarkable achievements in economic development, but we have few scientific and technological products, literature and art works that can impress the world, and we lack the export of cultural values, so we can only rush to imported cultures.DJI is a child who dares to speak the truth. DJI is a kid who dares to speak the truth. It is made up of a group of people who never compromise, who are extremely insightful, and who insist on their dreams. We believe in practical work rather than speculation, and in dreams rather than utilitarianism. We are committed to practicing new cultural values and methodologies, which have never changed since our founding. As a matter of fact, there is no success that can be achieved without hard work, no wealth that can be created by mere rhetoric, and no high technology that can fall from the sky. The pursuit of excellence requires countless late nights of hard thinking, the persistence to work continuously for 72 hours, and the courage to speak the truth out loud. In ten years, DJI has stood at the top of the industry, opened a new era of global flight imaging, and demonstrated the infinite possibilities of transforming the world. Our experience proves that a young man who is new to the industry can be successful if he doesn't try to meet people where they are, and doesn't try to be opportunistic, but just works hard. We believe that those who return to common sense and respect hard work will eventually see the opportunities of the times and change the world. DJI is an innovative utopia, we have set up a stage that respects dreams, constructed a pure corporate environment, and endeavored to explore the way of outstanding products and corporate culture. We are proud of the fact that there is no other company like DJI, where the concept of truthfulness and sincerity is carried through to every detail. We are proud of the fact that the road knows no boundaries, and innovation is limitless. If you have high aspirations and dreams, and are determined to do things in a practical way and create value, but in the distorted reality of self-doubt and helplessness, then join DJI! Here, collide with more insightful people, and walk with more like-minded people! In the future, nothing is impossible!"