The tangible display of the hospital refers to the way in which the hospital to the outside world to show their physical image and material aspects of the conditions. This includes the hospital's architectural design, decoration, equipment, medical equipment, medicines, staffing and service quality. The tangible display of the hospital directly affects the patient's trust and satisfaction of the hospital, but also the hospital in the market competition is one of the important differentiation means of competition.
The importance of the tangible display of the hospital can not be ignored. The external image of the hospital directly affects the patients' decision to choose the hospital, and is also an important factor in attracting excellent doctors and nurses to join the hospital. Whether the hospital's equipment and medical devices are practical and complete, whether the quality of drugs is reliable, whether the service is professional and considerate, directly affects the hospital's quality of care and the health of patients. Therefore, hospitals should pay attention to tangible display to improve the overall image of the hospital and service level.
Hospitals to improve the tangible display of the first to work from the hospital management, to create an excellent service culture and management system, so that patients feel the hospital's professionalism, cordiality and warmth. Secondly, the hospital should regularly update and improve the hospital's equipment, medical devices, medicines and service quality according to the characteristics of the department and the needs of patients to provide better medical services. In addition, strengthen the hospital's publicity, organize various forms of publicity activities at the right time to improve the hospital's visibility and reputation in the hearts of patients. Only by doing a good job of tangible display of the hospital, in order to allow patients to really trust and choose the hospital.