Definition of WeChat's small program: small program is a tool that can help users solve problems efficiently, and use it to go; its quality user experience will drive users to go and come back. At the same time, WeChat has opened multiple entrances for small programs to help users find the small programs they have used or want to use.
What can a WeChat app do?
Many people feel that the small program is good, but in the end, it is not clear what is good, where it is good.
WeChat small program for offline stores, traditional enterprises, through WeChat small program for fast and effective direct access to users. If you have the following needs, you can develop a small program:
Merchants can display products, such as you are selling flowers, you can show the flowers on the small program, the user online browsing;
Merchants can online booking to buy, online booking services, online orders
Merchants can publish activities and preferential information
Merchants can manage their own
Merchants can manage their own store members and push member information to them
Members can view nearby stores at any time, so that they can be close to the service.
Small program also has a social, such as you can invite your friends to cut prices, invite your friends to split the red packets, sign in cash red packets, forwarding red packets to give, invite your friends to assist with permissions, invite your friends to join the group and so on a series of interactive social.
What are the advantages of small programs?
First of all it saves money! This can be very human to those small and medium-sized enterprises that can only come up with tens of thousands of dollars a year to do marketing. The development of an APP requires more than 100,000 or even hundreds of thousands of dollars, and now the development of a small program tens of thousands of thousands of dollars can be done.
Secondly there is traffic, and a lot of free traffic dependent on WeChat.
Here are the common entrances to WeChat's small programs, which do not have to spend money to get customers,
What industry is suitable for small programs?
Restaurant
Cake bakery
Fruit fresh store
Sports and fitness gym
Leisure and entertainment clubs (formal ha, don't think of it crookedly)
Education and training institutions
Life service industry (such as housekeeping nannies, wedding photography, etc.)
Beauty salon industry (the one downstairs in my house) barber store actually developed a small program, just now I also received the preferential information they pushed: perm and dye full of 1200 yuan to send 5 times of hair care, I'm wondering if I'm going to go to do a Korean curls over the weekend)
E-commerce industry, such as the sale of coffee, sell machines ......
Food and beverage industry, the user does not need to download the App, directly from the WeChat small program into the restaurant list to choose the restaurant. Then place an order, directly in the small program to scan the code can be consumed. Enterprises also do not need to enter other third platform payment, revenue directly into their pockets.
The e-commerce industry, without the need to rely on e-commerce platforms, directly with their own stores, and then use the background directly on the commodity editing configuration can be immediately on the shelves.
Other service industries, education, medical care, housekeeping, job hunting and recruitment, second-hand buying and selling, tourism, ticketing, financial management, automotive aftermarket, and of course, theoretically, 12306! In addition to high-frequency App will also move into the small program, but all users can no longer recall after one or two times a year after the user can no longer think of these industries will enter the small program.
Small program management background can be viewed in real time the detailed data of the order statement, orders and shipping information at a glance. A large number of orders to achieve a batch review, reducing labor costs. At the same time, in order to better serve the customer's marketing, the instant application on-line a lot of auxiliary e-commerce marketing functions, such as similar valuation of tens of billions of dollars of Pinduoduo commonly used troupes, pulling the new effect is significant, through the user fission to generate a higher conversion rate, bring higher actual income.
The biggest advantage is: many Apps need to jump after opening in WeChat, while small programs rely on the monthly activity of 1 billion WeChat users, can be opened directly in WeChat run. Shopping class small program after opening the interface similar to other shopping mall App, so that the user shopping experience is better. It can also be shared directly in the WeChat group, acquaintances share a higher conversion rate.
Small program VS web page and APP advantages
1, do not have to install, that is to say, open and use, use and go. Save traffic, save installation time, do not occupy the desktop;
2, although the experience can not be completely comparable to the native APP, but the overall consideration is still better;
3, for the owners of the small program, the development cost is lower, they can be more financial resources, manpower, energy on how to operate the product, do a good job of the content itself;
4, for the user, compared with the various APP, WeChat small program UI and operation process will be more unified. This will also reduce the difficulty of the user;
5, for small program owners, compared with the native APP, promotion is easier and simpler, and more cost-effective.
WeChat small program further extends the ability of QR code.
Users can open apps by scanning or searching, which realizes the dream of having apps "at their fingertips".
WeChat small program for personal use: convenient, practical, do not have to install so many APP, so as to liberate their own mobile phones
WeChat small program for developers: there is a new way of development, but the enterprise will be relatively fewer needs for APP, so how to choose between Android and IOS programmers will have an impact.
WeChat small program for enterprises: can be very convenient to show their own content, at the same time, WeChat small program can realize the basic needs of enterprises to serve users
WeChat small program for WeChat third-party development platforms: may cause an impact, so that many enterprises are their own development, and no longer use WeChat third-party development platforms.
For the small program, I think it is the addition of an entrance, an entrance to help companies retain. Now the company, basically businessman to contact customers will be to add WeChat is the main, this time the small program can help enterprises to do closed-loop work, so that customers fully reflect the follow-up service. After all, in China, is still dominated by small and medium-sized enterprises, and one of the common problems of these enterprises is that the independent development of apps is expensive and impractical, and there is not enough money for promotion. Small program can fill these shortcomings of the enterprise, small program development is simple, do not need to promote, and simple functions, to meet the needs of the vast majority of small and medium-sized enterprises. So I feel that small program used properly, in small and medium-sized enterprises can still play a big role, because of the low cost, all dare to try.
Small program is in line with future trends, after all, it is the idea of lightweight and simple, the future is definitely more and more simple lightweight era, simple things will be replaced by more simple things, this is the trend of the times. Now seize the small program, is considered to seize the fast ticket to the future.
For example, before the birth of the small program, we may need to download a certain **** enjoy the bicycle APP to use, but now with the help of small program, we can directly in the WeChat small program can be completed in the past in the APP to achieve the functional requirements, so that the operation has become more easy and convenient.
How to make a small program?
Nowadays, small programs can be authorized on third-party platforms for agent development.
If you have zero code base, you can use some third-party platforms to develop the small program you want
The specific development process can be clicked to view /i6553132311406182915/
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