According to Wisdom Research data, China's medical beauty industry is expected to maintain a revenue growth rate of more than 25% in the next five years, and it is estimated that the size of the medical beauty market in 2018 could exceed 100 billion, with a broad industry outlook.
The future development of the medical beauty industry may show the following development trends:
1. Competitive situation intensified, private organizations have strong momentum.
With the rapid development of the medical aesthetic industry, more private capital and foreign capital will enter the medical aesthetic industry, private and Sino-foreign joint venture medical aesthetic organizations will emerge.
This also signals the intensification of competition in the industry, which is manifested in various aspects such as business philosophy, business system, talents, technology, equipment, quality, management, service and brand.
2, large chain organizations, public hospitals and small beauty clinics coexist.
Large chain organizations have formed a national chain pattern, with stronger marketing capabilities, physician resources and unified management capabilities.
Public hospitals, by virtue of their popularity and authority, have lower promotional costs and are more easily accepted by consumers. Currently, these hospitals are regional leaders and are stronger than the average brand chains.
Since the liberalization of the multi-practice policy, so that doctors can open their own clinics, which gave birth to 400 new small clinics each year, but small and medium-sized medical institutions in the marketing investment, is not competitive, the industry is becoming a trend of consolidation.
3, medical technology is refined, safe development trend.
ISAPS through the medical aesthetic consumer survey shows that consumers are more inclined to non-surgical treatment, driven by consumer demand, non-surgical treatment is developing rapidly, and its scale will continue to expand in China.
For example, non-surgical treatments such as laser-based cosmetic treatments and injectable cosmetic treatments, which are less invasive, low-risk, quick recovery and effective, will become the future development direction of the medical aesthetic industry.
4, medical beauty consumer groups to further broaden the consumer willingness to enhance.
According to the "2017 Medical Beauty Industry White Paper" report released by New Oxygen, for every 100 Chinese medical beauty consumers, about 53% of the post-90s under the age of 25, and 43% of the 26-35 year olds, have become more receptive to the medical beauty program, and their consumption power and willingness to consume have gradually increased.