Time is an arrow, go quickly, a period of work has come to an end, review the past work, doubly fulfilling, a lot of harvest, write a good job summary, learn from experience, guide the future work. I think many people are worried about how to write a good job summary, the following is my collection of sales shoes job summary (selected 5), welcome to share.
Sales shoes work summary 1Now the era has not only the sale of goods itself, more importantly, the process of sales service. Guide directly facing the customer sales, is the bridge of communication between the enterprise and the customer, is the ambassador for customer service, is the brand evangelist, is the spokesman for the corporate image.
The first sale, by the charm of the product; the second sale, by the charm of the service. Now many customers value has not only the product itself, because in the product homogenization today, not only a brand unique products. In the consumption process, more and more customers value the purchase process is pleasant, so the pleasant service is the main reason for the transaction. The importance of service is to pay attention to performance, it can be said that the service is the source of corporate profits.
First, the operation of the site shopping guide skills
1. correctly welcome
norms of enterprises have standardized service etiquette to show the image of the enterprise.
The standardized standing posture should be: feet naturally apart, into a 60-degree angle, head up and chest out, hands naturally down, left hand on the right hand, belly, chest, straight back, eyes forward, face with a smile, shouting out the words of welcome: "Welcome!" The tone of voice with sincerity, with a sense of cordiality. This atmosphere of the store is very easy to infect customers, so that customers unconsciously into the store.
Reception of the customer action flow:
See customers → smile → nodding head gesture → say the service guide
2. Good judgement of the customer
To be good at judging the customer is a buyer, user or influencer.
When a customer walks into a store, you can quickly determine the user. With a keen eye to guess the size of the customer's feet to their own feet as a standard, try not to directly ask the customer's feet size. Because if you guessed right, the customer's trust in you deepened a few points, increasing the chances of a deal. If you do not guess right, the customer will tell you her size, and then find a step down the trend, "really do not see, your feet are so slim it.
If there are accompanied by peers, must pay attention to not ignore the accompanying person. Because the accompanying person's influence is greater than that of any shopper. It is possible that you said broken mouth, so that the accompanying person's sentence to ruin, "Forget it, do not buy, your shoes are too much." Shopper said half a day is useless, so be sure to greet the escort, but also from time to time to seek the views of the escort.
If a family of three peers, then the father must be paid to buy, the mother must be the user, and the child must be the influencer. When the child is upset, the adult must have walked away. In this case you have to seek both dad's advice and meet mom's needs, but also take care of the little ones, so that the children are happy and do not make a fuss.
3. Seek the best time to approach the customer
As the customer's most annoying feeling is a shopper in the store behind the non-stop introduction, as if it is trying to sell and as if it is to prevent thieves. In this case, the customer simply do not have the mood to shop, hate to escape. When is the best time to approach the customer?
(1) when the customer focuses on a product
(2) when the customer touches the product
(3) when the customer seeks the advice of a companion
(4) when the customer seeks service
Neither do not pay attention to the customer, but also do not over-enthusiastic, to grasp the timing and the scale of the very important.
4. Understand the customer's budget
In the sales process, the need to understand the customer's budget, not directly to ask the customer to buy what price of the product, it will be easy to hurt the customer's self-esteem. Understanding the customer's budget is through the customer's reflection of the price to determine the customer's budget. Customers say 328 yuan shoes are too expensive, then her consumption budget may be within 200 yuan, special shoes or discounted is more suitable for her. Pay attention to the tone of voice when introducing the product, and do not have a discriminatory attitude. You should say: "These shoes are very suitable for you, the price is not expensive, very cost-effective". This does not hurt the customer's self-esteem and can close the deal.
5. Explore the customer's real needs
Guide to achieve "value-added sales", the starting point is to understand the customer's real needs, to give the most practical advice, so that customers feel the greatest value.
First of all, we must understand the popular elements of the popular industry. As the popular elements of shoes are: color, accessories, style (heel, last, cut line), material, pattern. When the customer walks into the store, as long as you can understand the customer's needs, to meet her needs to close the deal. Both save time and improve the turnover rate.
6. Expertise and praise the word interactive use
In the sales process, you can praise the customer to wear a beautiful, you can also praise the customer to wear temperament, but this is the words of the customer to say, has been accustomed to hearing not accustomed. But if the shopper in the introduction of the product use of professional knowledge, explain the material, trends, etc., enough professional knowledge and fashion information to the customer, and smart and wise customers to communicate effectively, customers will feel here to learn the knowledge of the product trust increased by a few points.
When the customer recognizes your professional level, guide the customer to try on, pick a pair of shoes for her, and then praise, sincerely pat the customer's "ass". Of course, the praise should have a scale, not let the customer disgusted.
Second, the correct handling of customer complaints
Any line, any industry, customer complaints are always inevitable. When encountering customer complaints, must be properly resolved. Both to maintain the brand image, but also to make customers satisfied. Complaining customers are the object of our service again, is the best opportunity to improve brand loyalty. It is difficult to get customers to come back and buy products when their complaints are not handled properly.
The way to deal with complaints:
1. First deal with the mood and then deal with things
Every complaining customer is indignant, extremely unstable emotions. This time to avoid arguing with customers. To listen carefully first, agree with the customer's point of view. Parrot method, respond to the customer's complaints. Customer says, "What kind of shoes are these, they broke within a few days of wearing them." Respond, "Yes, there are some problems with these shoes. Our shoes are all handmade, so I'm sorry for the problems". After the customer's emotions have calmed down a little, then praise: "In fact, you wear this pair of shoes is really very good with your body and clothing, the more you look tall, temperament. After the praise, we should change the topic. If it is indeed a quality problem, we have to explain to the customer where the problem is, and put forward solutions, is it repair or replacement? If the customer does not agree with your program, it is necessary to ask rhetorically, "this problem, we repair shoes master can be solved, you have exceeded the three warranty period, we can be repaired within a week to you, can it?". . In this way we recognized the error, proposed a solution, but also solved the problem.
2. Seize the opportunity to shorten the time
In the store, customer complaints are always bad, affecting the sales atmosphere of the entire store, it is easy to mislead other customers, that our products and brands there is a factor of mistrust, so when encountering customer complaints, the solution must be fast, so that the complaint as soon as possible to leave the store.
3. Do not argue and shirk their responsibilities
Arguing with customers is undoubtedly adding fuel to the fire. The customer is always right, no one doubts the authenticity of customer complaints. When the customer is very angry to complain, to understand each other's feelings and sincerely apologize. When the customer is met with courtesy, both the loud noise and the fuss are out of place.
The service industry has been around for hundreds of years, and it's evolving very quickly and competitively. In recent years, various brands have risen and fallen, and have become accustomed to seeing them. How to do an industry's ever-winning general, invincible, is to do the best of the insignificant service, to do what others can not do, this is the secret of the service
Sales Shoes Job Summary 2First, the market situation:
** The total population of the province of more than 90 million people, the total population of the country after Henan Province, in the country Ranked second. The province *** set up 48 cities, of which 17 prefecture-level cities, 31 county-level cities, county 60, its vast market space is the businessmen must contend for, now the wholesale market is mainly to set up four areas: Jinan, Linyi, Heze and Qingdao, Jinan market covers the region: Jinan, Tai'an, Liaocheng, Dezhou, Binzhou, Dongying, Zibo, Laiwu, ? Yi? and Weifang part of the region; Linyi market mainly covers three districts and nine counties in the Linyi area; Heze market mainly covers the market in the Heze area; Qingdao market mainly covers Rizhao, Yantai, Weihai and other cities in the Jiaodong Peninsula. Now the better brands are: Red Dragonfly, Erkang, Spider King, Aolun, Old Shoemaker, Golden Monkey, Voodoo and other brands, the main sales channels to the local shoe city and shopping malls.
The basic operation of the company's brand:
Jinan market: the total number of customers is more than 40, the number of effective customers 15, 3 franchises, 4 shopping malls halls, shopping malls, shoe stores 7 counters. The total inventory of 2600 pairs, effective inventory of 1000 pairs, need to deal with inventory of 1600 pairs, the annual purchase amount of 2.5 million, the total market owed 450,000 yuan.
Linyi market: the total number of customers is more than 20, the number of valid customers is 13, 2 self-managed halls, 4 franchised halls, 6 shopping malls and shoe counters. The total inventory of 3300 pairs, 1500 pairs of effective library, need to deal with inventory 1800 pairs, of which 1800 pairs of self-owned stores, the annual purchase amount of 3 million, the total market arrears of 260,000 (except self-owned stores).
The product structure of Jinan and Linyi market is basically the same, wholesale price from more than 90 to 220, of which 130 about the price of the majority of the style to Wenzhou shoes, the overall style to formal shoes, accounting for about 60%, business casual accounted for 30%, the pure casual accounted for about 10%.
Third, there are problems:
1, the agent Zhang boss business shoes industry has a history of many years, from the initial retail start to do, and gradually towards wholesale, brand management route, the market information and market conditions to support the ability to control the basic better, but it settled in Linyi, then more energy on the Linyi market, Linyi, the three districts and nine counties under the jurisdiction of Linyi. Linyi's three districts and nine counties, now the market is basically stable operation, terminal quality is high. Its inventory and arrears grasp is also more reasonable, coupled with his own two self-owned shopping centers are also operating, on the information feedback and grasp of the style is more accurate.
But to develop the ** market, we can not pay no attention to the Jinan market, because its capital city must cover nine regional cities. From the point of view of the current operation, Zhang boss basically the operation of the Jinan market by his brother-in-law, Mr. Yang management, Yang was originally in the following market to do clothing retail, brand operation of the footwear industry has no practical experience, its people are even worse at communicating with people, but also rarely go to take the initiative to develop the market, from the point of view of the development of the market, greatly affecting the brand in the overall expansion of the ** market.
2, the brand's grade and positioning is low, which is the basic situation of the ** market, from the above agents wholesale price of the main line can also be seen, the positioning of its price is basically the same as the Wenzhou shoes Yierkang, Spider King level, but the Wenzhou shoes in the market for many years in the market has occupied a certain market share, we want to compete with it at the same level, it's too difficult. Currently, the agents use the company's brand awareness and operating low-grade products, intended to extract the last bit of residual value of the "S" brand.
3, the agent does not have the intention of the market to do long-distance investment and long-term planning, its high markup constraints in the market in the amount of run, the general markup in the ex-factory price multiplied by 1.4 or more, part of the product profit is even as high as 50%, which is a short-term solicitation of profit behavior. This year, we can make more money to make more money, but less on the market cultivation and protection.
4, the agent because it does not have a long investment in the market to do the plan, so that the market support and investment is too little, that earn to the pocket and then take it out on the uneconomical, the market will be difficult to expand open. Take the customer in Tai'an! Tai'an customer Yang boss business "S" brand has a history of three years, in all customers in the best sales, Tai'an, a shopping mall, a special hall a year can reach the purchase amount of 1 million. In order to further expand the market, Yang boss in another quasi-commercial street opened a "S" brand stores, stores, cabinets and door are made in the company, Yang boss paid 50% of the total amount of money for the cabinets and door, the company gave 30% according to the plan to report, then the agents to pay how much is it? A calculation will know 1/6, for Yang boss such a large customer is such a commitment, not to mention the support and commitment of other customers.
5, from the analysis of the above data, Jinan market is equipped with a serious shortage of supplies, because it does not have its own store as a backup lead to not dare to prepare for the goods, the customer replenishment of the single lack of goods out of the code phenomenon is serious, in order to seriously curb to the promotion of the sales volume. Lack of management of the terminal market, Jinan market operation for several years, which has developed a lot of customers, but many dealers operating for some time after the abandonment or operation does not go on. When a brand in a market operation does not go out of business after the closure, to the next expansion of the market caused considerable difficulty.
Sales shoes work summary 3Come to the marketing department has been working for three months. In these three months, the leadership has given me great support and help, so that I quickly understand and familiar with their own business, but also feel the leadership of the marketing department, "Hai Nai Chuan" mind and the warmth of the staff's meticulous care, and feel the marketing department, "do not go through the storm, how to see the rainbow". How can we see the rainbow" of the bravado, but also experienced the marketing department as the company's core departments work hard and determined. More I have the opportunity to become a member of the marketing department and honored and happy. Since three months, in the leadership and colleagues care and guidance, through their own efforts, all aspects have made some progress, now my work is briefly reported as follows.
Because of the duties of the post currently my work focus:
First, it is in the service, directly in front of the customer, y feel that their own shoulders heavy responsibility.
As the face of the enterprise, the window of the enterprise, on behalf of the image of the enterprise. This requires us to be in direct contact with customers in the process should be warm, kind, patient, dealing with business should be rapid and accurate. In the past work, really appreciate what is the customer's most needed services, work in the accumulation of little by little, for me to better serve customers in the future laid a good foundation. In addition to work every day to do a good job of customer calls, case complaint acceptance and some of the work of the logistics of the Ministry of Markets, always monitor the market dynamics, for the maintenance of market order and customer management to provide relevant advice. In the leadership and colleagues of the guidance and assistance, basic quality and quantity on time to complete the work of all levels of leadership arrangements.
The second is the price management of the product, customer management.
Specifically including in accordance with the relevant sales management system, the relevant departments to supervise, check the specific implementation of the situation, put forward comments and suggestions; to keep abreast of market changes, with the sales department together with the implementation of dynamic management of the customer, make a good customer satisfaction surveys, customer evaluation; to the sales market to check, supervise, inspect and other work.
Third, other work assigned by the leadership. Through the completion of the above work.
Make me realize that an excellent marketing staff should have excellent management skills, constantly strengthen the sense of service, the ability to often think differently about things, good coordination, communication skills, timely detection, problem-solving ability, accurate analysis, judgment, the ability to predict the market, how to ensure that managers of the information in a timely manner, symmetrical ability, good language skills, fluent writing skills. ability, fluent writing ability, strong innovation ability. To improve the efficiency and quality of work as a standard, so that we can continue to enhance the appeal of their own work, cohesion and combat effectiveness.
In the Ministry of leadership of the correct guidance and the help of colleagues, through their own efforts, I am in accordance with the requirements of the job responsibilities, do a good job of personal sales work plan, to overcome the unfamiliarity of the market, the customer's lack of understanding of the difficulties, a better completion of the work task. In just a few months, although I did some of the work that I can do, but compared with the standard of a good market employee, there is still a gap. Performance in:
1, due to less experience, engaged in the management of a shorter period of time and other reasons, although fully aware of the importance of innovation in the management of the work, but not strong enough sense of innovation;
2, due to a variety of reasons, and sometimes for the handling of the work-related issues, the coordination of the difficulty.
3, in the event of the ability to think differently often need to be further strengthened.
4, in the work and life, communication with others, the way to speak, method to be further improved.
I think: the courage to admit shortcomings and shortcomings and correctly recognized, in the future work and life and continue to improve, for their own good work is the premise and guarantee.
The above is my personal work in the marketing department since the summary, shortcomings, please correct the leadership.
Sales shoes work summary 4
Looking back to 20XX, is sowing hope for a year, but also a harvest of fruitful 'year, in the correct guidance of the higher leadership, in the company's various departments to cooperate with the full force of all colleagues in our XXX **** with the efforts, has achieved considerable results.
As a store manager I y feel the great responsibility, years of work experience, so that I understand the truth: for a good economic efficiency of the retail store:
First, there is a professional manager;
Second, there is a good professional knowledge to do the backing;
Third, there is a set of good management system.
Look with your heart and communicate with your customers, and you will do well.
Specifically summarized as follows:
1, conscientiously implement the company's business policy, while the company's business strategy correctly and timely conveyed to each employee, play a good bridge role.
2, do a good job of the staff's ideological work, group of employees in the store, fully mobilize and play the enthusiasm of the staff to understand the advantages of each employee, and play its strengths, to do the amount of talent applicable. Enhance the cohesion of the store, making it a collective group.
3, through a variety of channels to understand the industry information, understanding of the customer's shopping psychology, to know oneself and the enemy, the heart of the matter, targeted, so that our work is more targeted, so as to avoid unnecessary losses brought about by this.
4, lead by example, do staff table handsome. Continuously instill the corporate culture to the staff, educate staff to have a sense of the overall situation, do things from the overall interests of the company.
5, by thoughtful and meticulous service to attract customers. Play the initiative of all employees and creativity, so that employees from passive "let me do" to active "I want to do". In order to create a good shopping environment for customers, and create more sales for the company, we lead our staff to do their job in the following aspects. First of all, do a good job of cleaning every day, to create a comfortable shopping environment for customers; second, proactive customer service, as far as possible to meet the needs of consumers; to continue to strengthen the sense of service, and to the heartfelt smiles and polite and civilized language, so that the customer is satisfied to leave the store.
6, dealing with inter-departmental cooperation, collaboration between the upper and lower levels of work, less whining, more enthusiasm, objectively look at the work of the problem, and with a positive attitude to solve it.
Sales shoes work summary 5Sales is very common in daily life, everyone has a clear picture of sales in their minds. Sales affects your every moment. A new understanding about sales helps you develop and apply new skills and get the most out of it. You could say that each of us is a salesperson, doing the work of selling ourselves every day.
What is sales? A simple definition of selling is the process of presenting the benefits offered by goods to meet the specific needs of a customer. Commodities, of course, include tangible goods and services. Satisfying a customer's specific needs means that the customer's specific desires are satisfied, or that the customer's specific problems are solved. The only way to satisfy such specific needs of customers is through the special benefits provided by goods.
The definition of selling is therefore very simple for us. It means that you are able to identify the special benefit that a product can offer to satisfy the customer's specific needs.
Women's Shoes Franchise - the second quality that a successful salesman should have: bravery.
Fear is an internal feeling that produces an emotional response. Humans have two major fears: fear of being less than perfect.
Fear of not being accepted by others.
We can also overcome fear by shifting definitions. A salesperson's greatest fear is rejection. We can analyze ourselves:
1. What is the definition of being rejected? What happens to mean rejected by the customer?
2, the customer with what tone of voice to you, you feel rejected?
3. How does your client's facial expression make you feel rejected?
Switching emotions: try to adjust negative emotions to positive, positive perceptions and appreciate all the people who make you stronger.
So be creative and take risks. The brave are invincible.
Women's shoes franchise - the third quality that a successful salesman should have: a strong sense of purpose.
Strong intention is a strong desire to succeed, with a strong intention to have enough determination.
One way to develop a strong desire is to learn to be with successful people. Life is a growing process, and the most important decision we make in this life is deciding who to grow with!
Take a hard look at the friends we have around us, and you will realize that they can be divided into three categories:
1. He is your mirror, very similar to you, he is the one you aspire to achieve, and he is assisting you to understand yourself better.
2. He represents a very important person in your life through whom your complex can be transformed.
3. He represents your subconscious mind, the person you dislike the most, the person you resist, and he can help you accept yourself fully.
Regardless of what kind of people we meet and what we experience in life, we still desire to achieve our own success. In this process, we need to deliberately look for our own growth team, and the team that can really help us grow the fastest has the following basic characteristics:
1, high personal achievement and realm;
2, is the object of your imitation;
3, is the object of your imitation;
4, is the object of your imitation.
3, he can see your potential;
4, he cares about your growth;
5, he is willing to assist you in your growth;
6, he has high expectations of you;
7, he will be honest with you;
8, with him you will feel particularly stressed.
Many of the desires of the successful salesman come from real-life stimuli that are generated by external forces and are often not positively encouraging. The sender of the stimulus often humiliates and pains the bearer. This stimulus is often stimulated in the heart of the stimulated a strong indignation, resentment and resistance, so that they make some "unconventional" actions, renewed "unconventional" ability. Some of the top salesmen tend to say, "I didn't think I had it in me.
Successful salespeople are determined to win and have a strong desire to succeed.
The desire to succeed comes from your desire for wealth, responsibility for the family, the pursuit of self-worth realization, not satisfied with the upward wheel!
Heart can do anything! If you can't, you must! If you must, you must!
Women's shoes franchise - full confidence and knowledge of the product. Skillful knowledge of their own products. Your customers will not believe in your product more than you do.
Successful salesmen are experts in his field, good sales must have specialized knowledge.
Confidence comes from knowing. We need to know our industry, our company, and our products.
Professional knowledge, to be expressed in layman's terms, is more acceptable to customers.
Comprehensive knowledge of competitors' products: persuasion itself is a transfer of confidence.
Women's shoes franchise - focus on personal growth, continuous learning and surplus learning can dramatically reduce mistakes and shorten the fumbling time.
The biggest benefit of learning is that: by learning from the experience and knowledge of others, you can dramatically reduce the number of mistakes and shorten the fumbling time, so that we can more quickly to success.
Other people's success and failure of experience is our best teacher, success itself is a manifestation of the ability to ability to be cultivated. Successful salesmen focus on learning to grow good habits.
Sales is a continuous process of figuring out, salesmen inevitably make mistakes in the process. Introspection is the premise of recognizing mistakes and correcting them.
Successful salesman always have a lot of **** knowledge with his customers. This is inseparable from the salesman's own insight and knowledge. How much insight and boldness to have a lot of knowledge, and how much pattern.
Top salesmen are masters of focusing on learning, developing their abilities through learning, and making learning their habit, because, success itself is a habit of thinking and behaving.
Top salesmen are purposeful learners. The right way to learn is divided into five steps:
(1) Initial understanding.
(2) Repetition is the mother of learning.
(3) Getting started.
(4) Integrate.
(5) Reinforce again.
Women's shoes franchise - a high degree of enthusiasm and service heart.
Top salesmen treat their customers as their long-term lifelong friends.
Caring about the needs of customers is demonstrated by caring about them at all times, providing them with the best services and products, and maintaining a long-lasting relationship.
Knowledge is not only power, but also the core ability to create wealth.
Successful salespeople can see the customers behind the customers, can see that today is not their own customers, but does not mean that tomorrow is not, respect for others is not just a virtue, but the embodiment of their own charisma.