Graphic Design Thesis
Higher art and design education should comply with the general trend of economic globalization, highlight the professional characteristics, improve the application ability, and focus on cultivating students' innovative thinking ability, visual art sensibility and performance ability. Emphasize the importance of design culture. Here is my graphic design thesis for you to organize, for your reference.
Graphic Design Thesis
I. Technology changes the painting form of modern design art.
The combination of the presentation of artistic content with the form of expression is a process similar to the shuffle. As far as the art of painting is concerned, not only do we need to master the skillful painting techniques and unique painting language, but we also need to shuffle the painting creation. The content of painting expression is constantly shuffled, the form is constantly shuffled, and the tools and materials are constantly shuffled. Design art is the same. Only the combination of content and expression can be innovative, and constantly reshuffle to create a new sense of artistic beauty.
Explore modern technology to create the means of painting, create a new format of design performance, is a huge change in the graphic arts in the era of science and technology, resulting in a new visual concept of the image. With the continuous development of the high-tech era, design art has become not have to rely on the inherent characteristics of ready-made materials, people can change or decide to use new painting tools, new means of expression, to create a new language of painting art design art, show the unique charm of the combination of science and technology and art.
In modern art, the combination of science and technology and traditional design, and the combination of painting, has been inextricably linked to the homogeneous relationship, the use of scientific and technological tools to the performance of art, is the technology era of design and art changes in the new concept. The computer as a technological painting and design tools, essentially has a certain degree of functionality and practicality, is to serve more humane demands to reflect the end of the painting effect.
Modern civilization's technological art has surpassed the value elements of practicality and functionality, reflecting the aesthetic concepts of painting and design art in the age of science and technology that have evolved with the times. The evolution of computer technology has not only spread to the human relationship in three-dimensional space horizontally and vertically, but also expanded the unprecedented art space.
The performance of traditional painting art, in some aspects tend to produce some imbalance and helplessness, however, the use of computer painting tools coupled with skillful painting techniques, to get rid of the constraints of traditional painting, and its imbalance and helplessness in the computer painting tools to assist can get the ideal animation of decoration, decoration, architecture, painting, and other design areas, experienced a genius innovation process.
When the computer into the field of design and painting, undoubtedly to the art of design added a stream of fresh blood, enriched the painting art of a new point of view, the design into a new century. In the face of the 21st century design art, the constant pursuit of new means, the realization of new dimensions of painting, new image formats, new image vision, is the characteristics of scientific and technological design art, a new art concept. How to use technology to express unique design art works, explore and discover new ways of painting expression, is a new idea of artistic innovation.
In the rapid development of high technology today, with the use of computer science and technology tools and popularization, artists will continue to seek change and eternal art concepts, to the design of the world of art, more sunshine, more a piece of land, more a piece of green leaves, more a new feeling, so that the science and technology design and art, in the era of advanced cultural development, to get a better wide range of applications.
Science tells us how the universe of matter is composed, and thus the theory of virtual reality is derived from these substances, and then the technology of virtual reality also came into being. This has led us to believe that there are things outside of our senses or intuition that make up vast worlds. However, these things are clearly defined in scientific theories and have one or more properties. We know that an ideal new substance can only be modeled by assuming properties, and so the question of how to build virtual environments with virtual reality was born.
II. The use of computers in design
(1). The use of three-dimensional software in the design
With the continuous development of computer three-dimensional imaging technology, three-dimensional graphics technology is increasingly valued. Three-dimensional animation because it is more intuitive than the plan, more to the viewer to the immersive feeling, especially for those who have not yet realized or ready to implement the project, so that the viewer in advance to appreciate the implementation of the wonderful results.
Three-dimensional animation, from simple geometric models such as general product display, art display, to complex character models; three-dimensional animation from static, a single model display, to dynamic, complex scenes such as real estate hotel three-dimensional animation, three-dimensional roaming, three-dimensional virtual city, role animation. All this, animation can rely on strong technical strength for you to realize.
First, the field of construction
Now in China, 3D technology in the field of construction has been the most widely used: early architectural animation because of the limitations of 3D technology and creative production of a single, the production of architectural animation is simple to run the camera of the building animation.
With the enhancement of 3D technology and the diversification of creative methods, architectural animation from the creation of scripts to excellent modeling, film editing techniques, as well as original music and sound, emotional expression methods, the production of architectural animation of a higher and higher level of comprehensive, architectural animation costs are much lower than before.
Dedicated to building roaming animation: real estate roaming animation, community browsing animation, property roaming animation, 3D virtual model houses, 3D animated promos, real estate project bidding animation, architectural concept animation, real estate e-books, real estate animation production such as virtual reality.
Second, the field of planning
Roads, bridges, tunnels, overpasses, streetscape, night scene, attractions, municipal planning, urban planning, city image display, digital city, virtual city, urban digital engineering, park planning, construction of venues, airports, stations, parks, squares, kiosks, post offices, banks, hospitals, digital campus construction, schools and other animation production.
Third, three-dimensional animation production
Three-dimensional animation from the simple geometry model to the complexity of the character model, a single model display, to the complexity of the scene such as roads, bridges, tunnels, municipalities, neighborhoods and other linear engineering and site engineering of the landscape design of the performance of the best.
Fourth, the field of landscape
Landscape animation involves scenic publicity, tourist attractions, development, topography and geomorphology performance, national parks, forest parks, natural cultural heritage protection, historical and cultural heritage records, parks, landscape planning, venues, greening, greening of the community, the landscape and other animation performance production.
Landscape 3D animation is the garden planning and construction program, with 3D animation performance of a program presentation. Its effect is real, three-dimensional, vivid, is incomparable to the traditional rendering. Landscape animation will be the traditional planning program, from the paper or sand table on the evolution of the computer, the real restore a virtual garden landscape.
At present, animation in three-dimensional technology to produce a large number of plant models on a certain technical breakthroughs and production methods, so that the plants produced with 3D software is more realistic and vivid, animation in the plant species has also accumulated a large amount of data, so that landscape plant animation like a tiger.
Fifth, the product demonstration
Product animation involves: industrial products such as automobile animation, aircraft animation, ship animation, train animation, ship animation, spaceship animation; electronic products such as cell phone animation, medical equipment animation, monitoring instrumentation animation, security anti-theft equipment animation; mechanical product animation such as mechanical parts animation, oilfield mining equipment animation, drilling equipment animation, engine animation; product production process animation such as product production flow, production process and other three-dimensional animation production.
Six, simulation animation
Simulation animation production, through the animation simulation of all processes such as the production process, traffic safety demonstration animation (simulation of traffic accidents), coal mine production safety demonstration animation (simulation of coal mine accidents), energy conversion and utilization of the process, the water treatment process, the process of water production, water production and delivery process, the process of transmission of electric power production and delivery process, the smelting process of minerals and metals, Chemical reaction process, plant growth process, construction process and other demonstration animation production.
VII, title animation
Title animation creative production: promotional film title animation, game title animation, TV title animation, movie title animation, program
title animation, product demonstration title animation, advertising title animation.
Eight, advertising animation
Animated advertising is a common way of expression of advertising, animated advertising in some of the picture is pure animation, there are live and animated combination. In the performance of some of the live action can not be completed when the picture effect, we have to use animation to complete or a combination of the two. Such as advertising with some dynamic effects is the use of 3D animation to complete, now we see the ads, from the point of view of the production, almost all more or less used in animation.
Dedicated to the application and extension of 3D digital technology in the field of advertising animation, the latest technology and the best ideas in advertising to be applied to all walks of life advertising communication will create more value, the arrival of the digital age, will profoundly affect the production mode of advertising and advertising trends.
Nine, film and television animation
Film and television three-dimensional animation involves film and television special effects creativity, pre-shooting, film and television 3D animation, special effects post-synthesis, film and television drama special effects animation. With the extension of the computer in the field of film and television and the increase in production software, three-dimensional digital imaging technology to extend the limitations of film and television shooting, in the visual effect to make up for the lack of filming, to a certain extent, the cost of computerized production is far less than the costs incurred by the actual shooting much lower, while for the crew due to the cost of the budget, the weather of the location, the seasonal changes and save time.
The computer equipment and hardware for the production of film and television special effects animation are 3D digital workstations. Production staff specializing in computer, film and television, art, film, music and so on. Film and television three-dimensional animation from simple film and television effects to complex film and television three-dimensional scene can be expressed.
Ten, character animation
Character animation involves: 3D game character animation, movie character animation, advertising character animation, character animation. Computer character animation production is generally completed by the following steps:
1. according to the creative script for the sub-shot, drawing the screen sub-shot movement, for the three-dimensional production of the pad;
2. 3D in the establishment of the story of the scene, the role of the props in a simple model;
3. 3D simple model according to the script and sub-shot storyboards to produce 3D storyboard;
4. p> 4. character models, 3D scenes, 3D props model in the 3D software for the accurate production of the model;
5. according to the script design of the 3D model of the color, texture, texture, etc. setting work;
6. according to the analysis of the storyline, the 3D need to be animated model (mainly for the character) for animation of some of the action before the set;
7. According to the shots and time of the storyboard, make the performance animation of each shot for the characters or other objects that need to move;
8. Set the lighting of the animation scene to render the atmosphere;
9. Set the animation effects;
10. Match and synthesize the voice-over, background music, sound effects, subtitle, and animation, and then finally make the complete character animation film.
10.
XI, Virtual Reality
Virtual Reality, known as Virtual Reality, referred to as VR technology, also known as the spirit of technology or artificial environment. Applied to tourism, real estate, buildings, villas and apartments, office buildings, attractions show, sightseeing tours, hotels and restaurants, hotels and restaurants, landscaping, parks, exhibition displays, museums, subways, airports, stations, terminals and other industry projects to show, publicity.
The most important feature of virtual reality is that users can interact with the virtual environment, turning passive viewing into a more realistic experience. 360-degree live view, virtual roaming technology has been in the online real estate, real estate construction animation, virtual real estate e-books, virtual reality studio, virtual reality stage, virtual scenes, virtual office buildings, virtual business hall, virtual commercial space, virtual hotels, virtual reality environment performance, and so on, in many projects
The emergence of three-dimensional software so that designers can be more intuitive expression of creativity, so that the virtual creativity into a simulation of the real world, and so on. virtual creativity into a simulation of the real visual. This makes the design of the... The ability to express themselves is greatly improved.
(2). Design graphics processing and publishing software
Photoshop: learn image processing, editing, channels, layers, paths, integrated use; image color correction; the use of a variety of special effects filters; the production of special effects; image output and optimization, etc., and the flexible use of layer styles, fluid deformation and fading bottom and mask, to create a myriad of special effects of the image.
PageMaker: Learn the basic rules of typography, the use of methods and techniques, toolboxes, the use of shortcuts, menu functions and operating techniques, publications, books, promotional pages, the output of the film notes, newspapers and magazines, and other high-level professional typesetting production methods.
Illustrator: learn graphics drawing, packaging, the production of promotional pages, so you can more easily LOGO and CI design, less than a month, you will become a real master of the art, in Photoshop on the basis of learning it like a tiger to add wings, the efficiency of the exponential increase.
Freehand: Whether it is a personal work design, company logo, poster production, can be easily accomplished, applied to advertising, printing and other industries
CorelDraw: Through the full range of CorelDRAW 12's design and web features fused into the existing design program, the production of vectorial illustrations, designs and images, excellent design company logos, presentations, color pages, brochures, product packaging, logos, web pages, and more.
(3) . Film and television post
Film and television post-production is the film or software to do the animation, do post-processing, so that the formation of a complete
complete film, add special effects, add text, and for the film to produce sound and so on. Post-production software can be specifically divided into graphic software, compositing software, non-linear editing software, three-dimensional software. There is a lot of post-production software out there, and there are many different kinds of non-linear editing software.
The application mainly depends on what capture card is used (must be non-linear editing software to support the card). Synthesis software: AE, Caution, DFsion, Shake, etc., each with a different layer and node-based synthesis software (the first two are layers of the latter two are node-based). Three-dimensional software: 3D MAX, MAYA, and Softimage, Zbrush and so on.
Visual communication design theory as the basis, master the film and television editing equipment (linear and non-linear equipment) and film and television editing skills
skills, able to film and television stunt production technology
the use of the actual shooting of the material through the three-dimensional animation and composite means to create stunts, and then edited the footage together, the formation of a complete film, and the production of film sound.
Traditional film editing is a true cut. The negatives from the shoot are developed to create a set of working dailies, which are used for editing. The editor selects the shots and film needed from a large number of dailies, cuts the film with scissors, and then sticks or glues them together, and then watches the editing on the editing table.
This process of cutting and gluing is repeated over and over again until you end up with a party-party effect. As primitive as this process may seem, this kind of editing is truly non-linear. The editor doesn't have to work sequentially from start to finish, because he can always cut the dailies down the middle, insert a shot, or cut out some frames without affecting the entire film.
But this approach is impotent for many tricks; the editor can't create an overlay between two shots or adjust the color of a frame; all these tricks can only be done in the wash. Meanwhile, the scissors-and-paste manual process was inefficient
Traditional TV editing was done on an editing machine. The editing machine usually consisted of a video camera and a videotape recorder
. The editor uses the camera to select a suitable piece of footage, then records it onto a tape in the VCR before looking for the next shot. In addition, advanced editing machines have strong stunt functions, and can create a variety of superimposed drawings and scratches. You can adjust the color of the screen, and you can create subtitles, etc.
But because tape records frames sequentially, you can't insert a shot between existing frames, and you can't delete a shot unless you rerecord all the frames after that. So this kind of editing is called linear editing, which brings a lot of limitations to the editorial staff can see the traditional editing
means although each has its own characteristics, but also have great limitations, greatly reducing the creativity of the editing staff, and so that the precious time wasted in the cumbersome process of operation. Computer-based digital non-linear editing technology has led to a significant development in editing techniques. This technique records the footage into a computer and utilizes the computer for editing. It uses the non-linear mode of movie editing, but with a simple mouse and keyboard operation instead of scissors plus paste type manual operation, editing results can be played back immediately, so greatly improve the efficiency.
At the same time, it can not only provide a variety of editing machine all the special features, but also through the expansion of software and hardware, to provide editing machine can not help the complexity of the special effects. Digital non-linear editing not only synthesizes the advantages of traditional film and television editing, but also its further development, is a significant progress in film and television editing technology.
So that the art of design in the field of television advertising, film and television production can realize the idea of self-virtualization of a greater expansion of the design of the ability to express.
Three, know the software is not the design
However, the computer software is only a tool, the real decisive role is the designer's mind,
design work is a subjective determination of strong creative work, most of the graphic designers are through continuous self-education to do further training, enhance the design ability. For example, they should pay more attention to the design techniques of various posters, literature, magazines, books, etc. and collect them, or browse the works of other designers on the Internet to stimulate their own design inspiration.
Designers need to have a keen sense of aesthetics, but they also need to have a certain level of literacy. Therefore, you can read widely to increase your knowledge and sensitivity to text.
In addition, designers will most likely utilize online design groups to exchange ideas.
Being a real designer is not just about learning a few software programs. Creativity comes from inspiration, and inspiration comes from life. You need to experience life and be able to find inspiration in it, to learn to create.
Such as graphic design.
Do plane, first you need to know what is plane, such as the three major composition, composition foundation, these are the most basic things. In addition to sketching, color, photography, and so on ~ ~ ~ a lot of art-related or design-related, have to go to understand. In fact, to do a designer needs to learn a lot of many, the so-called live to learn old, at any time you can not say that they have a complete grasp of a certain field, like an oil painting you can never be finished painting the same.
Just like many people will PHOTOSHOP drawing, but can not become a professional designer. There's a huge difference in the flavor of the same dish made with the same ingredients by an ordinary person and a master chef.
Four, technology has changed the world, but also changed the design
Technology is progressing, human progress. From the bare hands with stones on the wall painting to, the invention of the pen, from oracle bones to bamboo slips, from bamboo slips to paper and finally to the virtual image, there is no doubt that the things expressed can be more tangible, more relevant, more perfect.
With the advancement of science and technology, the progress of mankind, the demands are constantly changing. Science and technology have not only brought mankind to a new realm of materiality, but materiality is no longer the only thing that mankind seeks, because of technological advances people have enough food to live normally, so how to make life more exciting has become a problem to be considered.
;