Suggestions for location selection:
It is best to open a store near a medical care unit or in a community. Storefront: Generally, you can choose a second or third-category location in the city, with a storefront of about 50 square meters. Decoration equipment: only need to highlight personality and be clean and bright.
If it is a community operation method, it is necessary to conduct a thorough analysis of the consumption environment of the community. Only in this way can profits be guaranteed and business risks reduced.
1. The local housing prices reflect the average local consumption power. Even if some potential demand projects have not been developed, the reason may be due to the limitations of the overall local economic level and residents' purchasing power.
2. Investigate the age group of the residents in the community, including young people who have gotten married in recent years, families of three, how many families of three will probably be born, and whether the consumer group is stable.
Marketing suggestions:
1. Products should be brand new. Maternity and baby product stores must first attract customers with a complete range of products to avoid mothers the trouble of purchasing separately. In the selection of products, we strive to be new and can update them in a timely manner based on the feedback of some large shopping malls or customers. At the same time, mid-to-high-end products can be reasonably matched according to customer sources and age groups.
2. The service attitude should be friendly. This is a business creed that will never change. When treating customers, we should provide services to the best of our ability, such as providing customers with purchasing advice, usage instructions and other precautions.
3. The grade positioning must be clear. There are many brands of maternity and baby products. We should abide by the principle of "putting famous products in famous stores" and choose products of suitable grade according to the positioning of the store to meet the purchasing mentality of consumers.
4. Do not conflict with the existing consumption items in the community. It can continue to be a business for a period of time. If the operation is good, the first one wins, and it can establish the children's products monopoly in the community. The core location of the store;
5. Establish files for infants and young children, and provide after-sales service or sales follow-up work based on the information recorded in the file materials. Greet infants and young children on their birthdays or give them small gifts, or conduct phone sales to facilitate busy customers;
6. Establish a certain cooperative relationship with kindergartens in the community, such as allowing new posts to be posted Product posters, and the kindergarten itself is also a concentration of direct consumers. The kindergarten can serve as a distributor of certain infant and child products.
About purchasing channels:
Purchasing channels can take the form of chain stores and obtaining distribution rights for maternity and infant products. It may be difficult at the beginning, but as long as the positioning is accurate and the management is in place, I believe the road will become wider and wider.
About store types:
The difference between specialty stores and shopping mall counters
Advantages and disadvantages of specialty stores: Advantages: You can bargain, decide your own promotions, store displays, etc. ; The longer the operation time, the more repeat customers; Disadvantages: If the location is wrong, there is no corresponding target group, sales are low, and rent will become the only cost.
Advantages and disadvantages of shopping mall counters: Advantages: There is a certain flow of people. If the selected shopping mall has a certain influence in the local area, it will be easy to spread the brand; less management energy will be invested. Disadvantages: You need to pay relevant fees, such as admission fees, advertising fees, store celebration fees, etc.
1. From shopping mall counters to shopping mall stores: The Weihai customer’s counter is in Hualian Mall. Sales were good in 2006, but sales were poor in the first half of 2007. So, she moved her counter to the local Youyi Shopping Mall, which is operated on a rental basis. In 2007, her monthly sales reached a peak of more than 50,000 yuan.
2. From specialty stores to shopping mall counters: Customers in Rizhao and Laizhou felt that the cost of specialty stores was high, so they settled in old local shopping malls and operated with discounts, which attracted a certain amount of traffic. Rizhao customers settled in Guihe Commercial Building, a well-known shopping mall in Shandong, and its sales increased significantly after its arrival. Customers from Laizhou settled in Liqun Shopping Mall. They ranked second among the clothing counters in the shopping mall in terms of sales of children's clothing. The highest monthly sales in 2007 were more than 60,000 yuan. )
Daily operations of the maternity and baby store:
1. Props
1. The props are made into activities and are not fixed to the wall.
2. When purchasing hooks and laminates, make an agreement with the seller, and you will be refunded more and less replenished.
3. The logo on the high cabinet can be alternated between "small ×××" and "good ××", with one good ×× and the other small ×××. The fonts are company-registered fonts;
4. Medium-to-high-end wood and paint are used for decoration, and the style and brand value are equivalent;
2. Ordering
1. Ordering Quan: Different customers have different needs, and customer satisfaction is high.
2. When ordering, you must match it well: When ordering a down jacket, you must order the matching sweater and shirt (or underwear, T-shirt). You can try different combinations. One person's aesthetics cannot represent all customers.
3. Matching off-season and in-season clothing: Use off-season clothing as promotional activities to boost sales of in-season clothing.
4. Order quantity: Order the number of clothing pieces according to the display volume on the side cabinets and island in the store. One side hanging rod can hang 15-20 pieces of summer clothes, and less winter clothes; 3-5 pieces of clothes can be hung on the front. The pieces are hung as a set; 2-3 hooks are placed for front hanging; 2-3 stacks are stacked on the middle island, 2-3 pieces/pile, one side is hung in the front and the other side is side hung.
5. Also consider the break-even point, sufficient inventory, etc.
For more entrepreneurial guides click:
Expert evaluation of the development trend of infant milk powder store franchising
How to open a maternity and baby products franchise store maternity and baby products franchise process
Four ways to solve business problems in selecting the most suitable community for maternal and child supplies stores
Instructions for new investors: How to make money by operating a children's toy store