The New Advertising Law prohibits the use of extreme words, including:
?1, "the most"
The most, the best, the most, the favorite, the most earned, the optimal, the most excellent, the best, the greatest, the greatest extent, the highest, the highest level, the highest-end, the most luxurious, the lowest, the lowest, the lowest, the lowest price, the lowest, the lowest price, the lowest price in history, the most popular, most popular, most fashionable, most gathering, most conforming, most comfortable, first, most advanced, most advanced science, last, newest, newest technology, newest science
2, "one"
First, China's first, the first in the whole network, the first in sales, first in the rankings, the only, the first brand, NO.1, TOP1, Unique, the first in the country, legacy, one day, only this time (a), the last wave, one of the country's X largest brands, the top seller (need to be certified by the Housing and Urban Development Commission to be able to use)
3, "level"
National, international, world-class, ten million, million, star, 5A, Grade A, super Grade A
< strong>4, "extreme words"
Top (top/cutting-edge), top enjoyment, high-class, superb, excellent (excellent/absolute), ultimate, extreme, extreme, extreme, excellent, perfect, excellent (excellent), to, supreme, supreme, perfect, perfect, perfect, perfect, perfect, perfect, perfect, finale, finest, unprecedented, unparalleled, unmatched, non-existent, pinnacle,
6. "Exclusive"
Exclusive, original, unique, developer, creator, founder, inventor
7. "First/family/country"
This is the first time a person has been in a country where there is no one else.
First, preferred, exclusive, debut, chief, capital, preferred, premier, first in the country, national leaders, national gate, national residence, first time, fill the gaps in the country, international quality
8, "gold"
Golden store, golden value, golden location, money, financial currency exchange Pictures, foreign currencies
9, "brand"
Da brand, gold medal, famous brand, ace, leading listing, superstar, famous, master, supreme, champion, king, king, king of the building, villa king, royal
10, "lead"
The world's leading, (remote) leading, leader, leader, lead, create lead, navigate, yao lead
11, "false"
historic, unprecedented, unprecedented, permanent, omnipotent, 100%
12, "authority"
Special offer, Exclusive, expert recommended, national xx leaders recommended, the use of RMB graphics (except for central bank approval)
13, "suspected of fraudulent consumers"
Click to claim the prize, congratulations on the award, the whole population free, click on the surprise, click on the get, click to turn around, get the prizes, the lottery. Note: Gifts (need to indicate the name, price, quantity deadline)
14, "suspected of inducing consumers"
Sold out, sold out, and then do not grab it is gone, the lowest price in history, will not be cheaper, without him on xx, miss no longer / miss that is no (missed the opportunity to miss it), the unheard of, ten thousand people crazy grab, all the people crazy rob!
15, "text"
No separate foreign characters (the appearance of foreign characters need to indicate the Chinese language), can not recognize the brush strokes, traditional Chinese characters
16. "Portrait Rights"
Citizen's Portrait Rights, Children's Portrait Rights, Star Portrait Rights, Celebrities' Portrait Rights, Celebrities' Cartoon Images, Cartoon Images of Animated Films
17. "Education"
The school name, promotion, education escort, nine-year education, one-stop education, move into the school district housing, priority enrollment, 12 years of education, worry-free, the whole process, so that the child to win at the starting line
18, "account"
Commitment to the household account, the blue-printed account, the commitment to migrants, to buy a house, what is solved
19, "Feng Shui", "Feng Shui", "Feng Shui", "Feng Shui", "Feng Shui" and "Feng Shui". strong> 19, "Feng Shui"
Superior wind and water, gathering wealth and gas, treasure land, holy land, mansion, dragon vein (noble vein), the East and West mythological characters, the place of the dragon vein, feng shui treasure, the unity of man and nature, the heavenly trunk and earthly branches of the product on the mountain and water - to enjoy the top of the upper city, the Kansai
< strong>20, "feudal"
imperial capital, royal city, royal territory, royal, royal family, royal family, hall, white palace, royal residence (mansion), royal residence, government offices, administrative buildings, XX embassy, XX borderline
21, "discriminatory words"
aristocratic
22, "activities"
National large-scale events (Winter Olympics, Olympic Games, World Cup), double eleven (has been registered by Alibaba can not be used)
23, "value /
Appreciation value, value depressions, value of the day, hundreds of billions of dollars of value, return on investment, crowdfunding, copy up, speculation is better than to buy real estate, appreciation potential wireless, buy that is to earn
24, "data without evidence to prove"
Home ownership rate of %, XX acres, XX kilometers, XX square meters, hot sales X billion, % greening rate, % plot ratio, hot sales X billion, hot sales/transactions XXX units, XXX owners
25, "Transportation/Facilities"
Directly to the doorstep, metro on the top of the metro, within reach of the metro station, 10,000 acres of parks, a few major shopping malls surrounded by Wanda next to the airport radiation area, supermarkets, shopping malls, schools, hospitals and other names, X subway, X bus (verified), next to the subway (need to be within 1 km)
26, "can not prove the specific geographic location"
CBD coordinates, CBD core, the heart of the city, you in the heart of the city, I am in the heart of your heart, the center, the center, the center of gravity, the center of the pivot, the focus of the hinterland, the landmark, the heart of the city, over the world, the heart of the city, the heart of the world, the center of the city.
27.
28. strong> 29, "Other"
National flag, national emblem, national anthem
Time indicates distance, all unsourced data
Transportation, commercial, and cultural and educational facilities under planning and construction (suspected of misleading publicity)
All the pictures contained in the text are indicated with attributes (model room real-life drawings / real-life drawings / Effective drawings)
Loan services: should provide the lending bank, name, loan amount, period (including installments, daily payments)
Monthly mortgage needs to specify the name of the bank and loan amount, years
Only allowed to settle in RMB, can not be used in foreign currencies
On the sorting of rankings: the first, the second, the first, the top three, the top ten, etc.
All the advertisements contain exaggerated, exaggerated, exaggerated, and misleading content. p>The content of the advertisement is exaggerated and untrue
The content of so-and-so newspaper, magazine, website, etc. appears in the folding page
The first revision of the "People's Republic of China*** and the State Advertisement Law" came into force on September 1, 2015, which can be called the "most stringent in history " scale of punishment.
Reference Baidu Encyclopedia-"New Advertising Law"