1. Determine keywords and make reasonable layout.
Be sure to determine the keywords of the website and make a reasonable keyword layout. First of all, we should find high-traffic words and long-tail keywords related to the theme of the website, and lay out the title, text, pictures, links and other aspects of the website, so that Baidu crawler can easily grab the content related to keywords, thus improving the ranking.
2. Add internal and external links to the website.
Increasing the internal chain and external chain of the website is the key to improve the ranking of the website in Baidu search engine. Internal links can help reptiles find more web pages and speed up the weight distribution of web pages. External links can increase the authority and popularity of the website and make the crawler think that the website has higher quality and value.
3. Optimize the content quality of the website
In Baidu search engine, content is king, so optimizing the content quality of the website is also the key to improve the ranking. To maintain originality and timeliness, use some high-quality pictures, videos, audio and other multimedia elements to enrich the content of the page. At the same time, we should strengthen the use and layout of keywords to make the page more in line with the user's search intention.
The specific steps to improve the seo ranking of enterprises are as follows:
1, website structure construction
The promotion of website ranking needs to start with the positioning of the website. It needs to be clear about what kind of users the website is built for, which search engine users it wants to attract, and so on. To do a good job in website seo promotion, you need to choose a good website template that meets SEO promotion standards. Using a good template is beneficial to search engine crawling and can make your website ranking promotion get twice the result with half the effort.
2. Locate the main keywords of the website
Because the enterprise website is the optimization of keyword ranking, it is necessary to ensure that the keywords of the website and choose the most suitable keywords are in line with the user's search habits. At the same time, broaden the SEO keywords of the website, such as increasing the performance, region and function of the product and forming long tail keywords.
3. Do a good job in optimizing the ranking in the station.
The website TDK promoted by Baidu SEO should be clear, and the title label should be considered emphatically, so as not to cover too many keywords. Optimizing the internal chain layout is mainly reflected in the typesetting layout of the keywords in the article content. At the same time, it is suggested that the publishing time of the article details page should be accurate to the second, and the recommended article section on the right should also be done well. At the same time, the opening speed of the website must be optimized, and the sooner it is opened, the better. This can effectively trigger the Baidu algorithm and effectively improve the weight of the website.