Mobile Internet mainly occupies people's time on the way to and from work, traveling time, waiting time and leisure and entertainment time outside the home, so that people can conveniently enjoy the services of the Internet, and extend the Internet to the public's life 24 hours a day.
The future of China's mobile Internet presents six major development trends.
People's Daily Online Research Institute released the 2013 China Mobile Internet Blue Book on May 29, which believes that the mobile Internet has penetrated into all aspects of social life in just a few years and has had a great impact, but it is still in the early stage of development, and "change" is still the main feature and innovation is the main trend of the mobile Internet. Innovation is its main trend. The six major development trends in the future are:
One is that mobile Internet surpasses PC Internet and leads the new trend of development. Wired Internet (also known as PC Internet, desktop Internet, traditional Internet) is the early form of the Internet, mobile Internet (wireless Internet) is the future of the Internet. PC is only one of the terminals of the Internet, smart phones, tablet PCs, e-readers (e-paperbacks) have become important terminals, televisions, in-vehicle equipment is becoming the terminals, refrigerators, microwave ovens, hoods, cameras, and even glasses, watches and other wearable devices. Even wearable things such as glasses and watches may become pan-terminals.
The second is the integration of mobile Internet and traditional industries, giving rise to new application modes. Driven by new technologies such as mobile Internet, cloud computing, and Internet of Things, the integration of traditional industries with the Internet is showing new characteristics, and the platform and mode have changed. This can be used as a means of business promotion on the one hand, such as APP and enterprise promotion platforms for traditional industries such as food, catering, entertainment, aviation, automotive, finance, home appliances, etc. On the other hand, it also reconfigures the business model on the mobile side, such as business transformation in the fields of healthcare, education, tourism, transportation, media, and so on.
Third, the popularity of this model of cloud computing maximizes the use of networked resources. And this networked resources must be global. No matter how high an individual's configuration is and how big his hard disk is, his computing power and storage capacity are always limited. With a model like cloud computing, the world's resources are available to me, and that information is not in my personal device. Cloud computing makes the global network platform into a personal computing platform and sharing model. Therefore, cloud computing far exceeds the capacity of a single device, enabling all scalable resources to be served on demand. Cloud computing is *** enjoyable, coupled with a sense of openness in information technology
Fourth, the mobile Internet business model diversification, market segmentation continues to gain momentum. With the development of the mobile Internet into the fast lane, the network, terminals, users and other aspects of the network has laid a solid foundation, unprofitable situation has begun to change, the mobile Internet has been integrated into the mainstream life and business community, monetization wave is coming. Mobile games, mobile advertising, mobile e-commerce, mobile video and other business models of the flow of cash ability to rapidly increase.
Fifth, smart city is an emerging mode of urban development. The service object of the smart city is oriented to the main body of the city - the government, enterprises and individuals, and its result is the change, enhancement and improvement of the city's production and life style, with the ultimate performance of human beings having a better city life.
The essence of the smart city lies in the high degree of integration of information technology and urbanization, which is the performance of urban information technology to a higher stage of development. Smart city will become a city's overall development strategy, as a new engine for economic transformation, industrial upgrading, urban enhancement, to achieve the purpose of improving the people's sense of well-being, the economic competitiveness of enterprises, the sustainable development of the city, reflecting a higher concept of urban development and the spirit of innovation
Sixth, big data mining into a blue ocean, precision marketing potential. With the rapid improvement of mobile bandwidth technology, more sensing devices, mobile terminals anytime, anywhere access to the network, coupled with cloud computing, the Internet of Things and other technologies, China's mobile Internet has gradually stepped into the "big data" era. At present, the mobile Internet field is still location-based precision marketing, but in the future, with the development of big data-related technologies, people's data mining continues to deepen, personalized customized application services for users and marketing will become a development trend, which will be another piece of the blue ocean of the mobile Internet.
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