In 22, all segments of the laser projection market will be affected by the COVID-19 epidemic to varying degrees, and cultural tours, night tours and exhibition projects will be hit hard, and remote meetings will drive the growth of the business market. According to AVC Revo's Data Tracking Report on China's Laser Projection Market, the sales volume of China's laser projection market in 22 was 483.8 K units, up 9.3% year-on-year. Sales amounted to 1.92 billion yuan, down 6.4% year-on-year.
The traditional Japanese brands in China's laser projection market are represented by brands such as Epson, Panasonic and NEC, Taiwanese brands are represented by brands such as vivitek and Otto Code, and mainland brands are represented by Honghe, Hisense and Guangfeng.
Hisense: The epidemic in 22 will drive the development of residential economy, and the household market will become the fastest growing market. As the main laser product in the household market, laser tv has also achieved rapid development. Hisense, as the market leader in laser tv, accelerated the layout of laser tv in the face of the epidemic. By 22, it had 1,133 laser tv-related patents, ranking first in the laser tv market in 22, and its sales volume increased by 62.8% year-on-year.
Sonok: Sonok came from behind and became the first in the business market. With the development of online economy in 22, Sonok seized the opportunity to deepen the rapidly growing business market. Seize the market quickly with low price and high quality, and the sales volume increased by 251% year-on-year, becoming the fastest growing brand in 22, and SNP-LX32 also became an explosive product in the business market.
Honghe: Although the market sales volume has declined, Honghe still ranks first in the education market. In 22, due to the epidemic situation, customers' orders fell sharply. On the other hand, it adjusted its organizational structure and devoted itself to technology research and development to prepare for the market share after the epidemic. In 22, Honghe's sales volume decreased by 18.7% year-on-year. In 221, the Ministry of Education will further implement the action plan of Education Informatization 2. and accelerate the construction of education private network.
Epson: As an old brand in the projection industry, Epson will face huge downward pressure on its performance in 22, focusing on the engineering market, with its sales volume increasing by 26.5% year-on-year, accounting for 13.2% of the engineering market, up by 2.1 percentage points.
Fengmi: In 22, Fengmi performed well in the household market, ranking second in sales volume in laser tv, with a year-on-year increase of 31%. As a subsidiary of Guangfeng, Fengmi actively expanded its product line and opened up sales channels in 22, winning three consecutive sales titles of 618 and Double Eleven, and successfully gaining 16% market share in laser tv market.
changhong: in 22, the sales volume of changhong in laser tv was 39, units, up by 7.1% year-on-year, ranking third in laser tv. In the face of the epidemic in 22, Changhong adjusted its organizational structure, actively expanded its sales channels, cooperated with Digital China, and seized the market at a low price, and its market share increased by 3 percentage points.
Guangfeng: Guangfeng's products are mainly used in cinemas, engineering projects and education markets. In the first half of 22, cinemas across the country announced that they would close down, primary and secondary schools across the country postponed the start of school and training institutions outside the school had difficulties in operation, all of which affected Guangfeng's business development to varying degrees. According to the data of Aowei Ruiwo, the sales volume of Guangfeng decreased by 2.3% in 22.
The sales volume of various brands in Chinese mainland laser projector market in 22 and the year-on-year sales volume
Data source: Aowei Ruiwo AVC Revo Unit: k units,%
In the trend of large size, the education market creates differentiated solutions
The advantages of laser projection products are no radiation, less eye damage and low equipment maintenance cost, and the education market especially favors laser products. The trend of large-scale education market is obvious, and projection on the display scheme of more than 1 inches shows the advantages of lower price and easier access to households than LCD display. The suspension of schooling in the first half of 22 brought great pressure to the education market. According to the survey data of Ovi Ruiwo, the sales volume of the education market in 22 decreased by 4.2% year-on-year.
The engineering market pays more attention to scene-based solutions
"Landscaping" has always been the most important demand in the engineering market. Laser products have obvious characteristics and advantages in high-end monitoring rooms such as industry, energy and transportation, and night tour economy. The 221 Tokyo Olympic Games and Beijing Winter Olympics will be held one after another, and the long-suppressed film industry will also usher in a great recovery. Aoweiruiwo predicts that engineering laser projection will become the fastest growing market in the laser market in 221.
"Price is king" in the business market
In 22, 37.6K commercial laser projectors were shipped, up by 1.3% year-on-year. In recent years, the average price of laser projection has been declining, but the price of commercial projection has remained relatively stable. In 22, the demand of online conference market will increase, and various brands will compete for the market. Sonok will quickly seize the business market with low-priced and inexpensive SNP-LX32 products.
Chinese mainland laser projector market sales in 22 and year-on-year
Data source: Aowei Ruiwo AVC Revo Unit: k units,%
laser projection market outlook in 221
Tokyo Olympic Games and Beijing Winter Olympics will be held one after another in 221, which will increase the demand for the projection market; At the same time, cinemas have opened one after another, and entertainment projects that have been suppressed for a long time have begun to blossom; After the epidemic, everything needs to be done, and the demand for engineering and commercial markets will recover. Aoweiruiwo predicts that the market demand for laser projection is expected to increase by 21.4% in 221.