Pharmaceutical agents are pharmaceutical agents, a profession that does work related to pharmaceutical sales.
There are two kinds of customers for pharmaceutical agents: one is hospitals and the other is pharmacies (OTC). According to the State Council's issuance of Several Opinions on Further Reform and Improvement of Policies on the Production, Circulation and Use of Medicines, pharmaceutical representatives can only engage in activities such as academic promotion and technical consulting, and are not permitted to undertake the task of selling medicines.
The Chinese People's Occupational Classification Dictionary (COCD), which was officially published in 2015, incorporates "pharmaceutical representative" into the new profession and defines it as "a professional who represents pharmaceutical manufacturers and engages in the transfer of drug information, communication and feedback". It is defined as "a professional who represents drug manufacturing enterprises and engages in the transmission, communication and feedback of drug information". As for the tasks of the pharmaceutical representatives, the Code stipulates that the first is to formulate plans and programs for the promotion of pharmaceutical products; the second is to transmit information about pharmaceutical products to medical personnel; the third is to assist medical personnel in the rational use of medicines; and the fourth is to collect and provide feedback on the clinical use of medicines.
Pharmaceutical agent's specific job description
1, to complete the sales target issued by the company, to the medical institutions within the jurisdiction of the drug promotion and sales.
2, the area of the hospital market to do development and maintenance, collect market information and competitor dynamics, and put forward feasible proposals to the supervisor.
3, according to the market situation to develop a reasonable promotion strategy, to provide product information to the medical staff, to increase the share of the product in the market.
4, regular visits to target customers in the area, to understand customer needs and provide them with added value programs.
5, learning systematic sales promotion knowledge and academic knowledge, for the company to establish a good brand image.
6, timely completion of various reports in accordance with the company's requirements.
Reference for the above: Baidu Encyclopedia-Pharmaceutical Representative