Automobile enterprises war "epidemic" healing half-month donations of nearly 900 million yuan, giving rise to innovative marketing and service

From the new crown pneumonia to now, the country set all efforts to combat the epidemic, and as the mainstay of the automotive manufacturing industry, at this critical moment, many automotive companies actively donate donations, as of February 10 has accumulated nearly 900 million yuan. On the one hand, car companies and upstream and downstream enterprises to carry out donations, on the other hand, also in conjunction with their own situation and market changes to adjust production and sales strategy, to find a new mode of resumption of production.

January 23:

Dongfeng Motor Group donated 10 million yuan to Wuhan Charity Federation.

January 25:

BAIC Foton was given the task of producing 25 negative pressure ambulances and donated all of them to the infected areas upon completion.

January 26:

BAIC Toyota donated 5 million yuan in cash as well as 1 million yuan worth of Chuanqi GA6 to fight the epidemic.

Mercedes-Benz donated 10 million yuan to the epidemic area.

BMW Brilliance donated 5 million RMB to the epidemic area.

SAIC issued the task of producing 60 negative pressure ambulances and donated all of them to the infected areas after completion.

Dongfeng Motor Group donated an additional 6 million yuan.

Ford China and its joint ventures in China donated 8 million RMB worth of medical supplies to the affected areas.

Azure Auto donated 300,000 yuan of supplies to the infected area.

Michelin (China) donated 3 million yuan to the infected area.

January 27:

Huachen Group issued the task of producing 30 negative pressure ambulances and donated all of them to the infected areas upon completion.

Ningde Times donated 10 million yuan to the infected area.

Shell China donated 2 million yuan to the infected area.

Linglong Tire donated 5 million yuan to the infected area.

Tohu car maintenance donated 5 million yuan to the epidemic area.

FAW Group donated 17 million yuan to the epidemic area.

Dongfeng Xiaokang donated vehicles worth 5 million yuan to the epidemic area.

January 28:

Geely Holding Group set up a special fund of 200 million yuan for the epidemic prevention and control work in the infected area.

General Motors (China) donated 5 million yuan to the epidemic area.

Jaguar Land Rover China donated 5 million yuan to the epidemic area and set up a special fund of 3 million yuan.

Hyundai Group donated 10 million yuan in cash and medical supplies worth 5 million yuan to the infected area.

BYD donated 10 million yuan to the infected area.

Bosch China donated 5 million yuan to the epidemic area, including cash and supplies.

Great Wall Motor donated 5 million yuan to the infected area.

Chery Holdings Group donated 10 million yuan in cash to the infected area, as well as a varying number of special rescue vehicles, protective masks, protective clothing, goggles and so on.

China National Machinery Group donated 30 million yuan to the infected area.

Xiaopeng Auto donated 3 million yuan of medical supplies to the infected area.

Azure Auto raised 5 million yuan in special funds to fight the epidemic.

CAC donated 5 million yuan to the epidemic area.

January 29:

Weimar donated 4 million yuan of medical supplies to the epidemic area.

Nissan Motor donated 5 million yuan with 100,000 pairs of masks to the infected area.

Toyota donated 10 million yuan to the infected area.

Nissan Motor donated 10,000 sets of protective materials to the epidemic area and provided a number of standby support vehicles.

JAC donated 10 million yuan to the infected area

Changan Automobile Group donated 10 million yuan to the infected area.

January 30:

Cao Dewang donated 100 million yuan to the infected area, and its money is mainly used to support Hubei Province (70 million yuan), Fujian Province (30 million yuan) to carry out the fight against the new coronavirus infected with pneumonia epidemic needs.

Tesla donated 5 million yuan to the epidemic area.

JAC helped Hefei citizens transport 300 tons of vegetables to Wuhan.

BYD donated 1 million yuan of N95 masks to the epidemic area.

Ideal Auto donated 2 million RMB to the epidemic area.

BMTS Boma Technology donated several medical supplies to the epidemic area.

January 31:

BAIC donated 9 million yuan in cash as well as supplies to the infected area.

SAIC Group donated 22 million yuan in cash as well as materials to the infected area. At the same time, in order to complete the production task of 60 negative-pressure ambulances, the technical backbone of the modification branch returned to the factory to work on the first day of the Lunar New Year, and more than one hundred people returned to work on the second day of the Lunar New Year, which accounted for more than 95% of the total number of workers; workers worked overtime while preventing the epidemic and striving to shorten the 30-day work period to 10 days.

PetroChina donated 50 million yuan to the infected area, of which Sichuan sales, Liaoning sales, Hebei sales through a number of channels to purchase masks, temperature guns, thermometers, nearly 400,000, free of charge for the gas customers to send, and 24,000 donated to Wuhan masks.

Volvo (Asia Pacific) donated 10 million yuan of medical supplies to the infected area and set up a special fund of 1 million yuan.

Triangle Tire donated 6 million RMB to the infected area.

Denso donated 1 million yuan to the infected area.

February 1:

JACV donated 2 million yuan to the infected area.

BAIC donated 17 million yuan to the epidemic area.

February 2:

FAW Group donated an additional 64 million yuan to the infected area.

Dongfeng Liuzhou Automobile donated 1 million yuan to the epidemic area.

Cummins China donated 3 million yuan to the epidemic area.

February 3:

Great Wall Motor donated 10 additional Great Wall gun pickup trucks with a total value of 1.15 million yuan to the infected area.

Volkswagen Group donated 120 million yuan to the infected area, which was donated by Volkswagen Group (China) with its Volkswagen brand, Audi, Skoda, Porsche and Bentley and many other brands, as well as joint ventures FAW-Volkswagen and SAIC-Volkswagen***.

February 4:

Great Wall Motor and its dealers became a 20 million yuan user care fund.

Guangzhou Automobile Group donated 5 million yuan in cash to the Guangzhou Health Commission, 20 cars, as well as protective supplies, including 2,000 surgical gowns, 10,000 N95 masks, etc., all of which will be coordinated by the Health Commission to be distributed to various hospitals.

February 5:

Chery delivered 20 negative pressure ambulances and formally launched the procurement of overseas anti-crown materials, the total **** will be procured from overseas medical masks, medical gloves, surgical gowns, goggles, protective suits, thermometer and other about 150,000 pieces of medical supplies, delivered to the government departments for the prevention and control of the epidemic.

SAIC delivered 30 negative-pressure ambulances, with another 25 reaching by February 6 at the latest.

February 6:

Dongfeng Yueda Kia donated 10,000 masks, 1,428 sets of protective suits, 1,700 goggles and 2,000 thermometers to the epidemic area.

Weimar provided 100 units of Weimar EX5 to Hainan Sound as emergency protection vehicles.

Nanjing Iveco delivered 100 epidemic prevention ambulances to the disaster areas around the world.

AIC Motor built an additional 1 million yuan of medical supplies to the epidemic areas.

February 7:

Dongfeng Motor Group again donated 20 million yuan to the infected areas.

Subaru China donated 1 million yuan to the infected area.

Hino Motors donated 1 million yuan to the infected area

February 8:

SAIC-GM-Wuling switched to the production of masks, and the first batch of 200,000 has been rolled off the line. It is worth mentioning that SAIC-GM-Wuling actively coordinates the resources of all parties and takes the approach of uniting with the upstream supplier Guangxi DeFuTe Group to produce masks by transforming the production line, and the daily output is expected to be up to 1.7?million.

BYD slow production of masks and disinfectant.

Schaeffler donated 6 million yuan to the infected area.

February 9:

Shaanxi Automobile Group donated 3,000 goggles and other medical equipment to the infected area.

JAC donated another 5 million yuan to the infected area.

Geely Group donated the first batch of overseas purchased medical supplies to Zhejiang University Hospital and Zhejiang Provincial Public Security Bureau, including 37,000 pairs of medical gloves, 19,000 medical masks, 3,773 pieces of medical suits, etc., which were urgently purchased by Geely Belarusian "Medical Supplies Purchasing Donation Action Team". At present, Geely Belarus team is stepping up the procurement of the second batch of medical supplies, which will be sent to Zhejiang after arrival.

February 10

Continental Group donated 5 million yuan to the infected area.

Guoxuan Gaoke donated 8 million yuan to the epidemic area.

Haima Group and then to the epidemic area 10 total value of 1 million yuan Haima 8S.

It is the gathering of the country are fighting the epidemic, car companies in the difficult market conditions, still come up with considerable profits to the war "epidemic" in the middle of the other hand, due to the changes in the situation of the epidemic, but also promote a series of innovative models, become a car company. On the other hand, due to the change of the epidemic prevention situation, it also promotes a series of innovative modes, which become a way to enhance the competitiveness of automobile enterprises.

1,? Enhance the user experience, offline car purchase, car maintenance, providing one-to-one service, creating a more secure and thoughtful service ecology for users.

2.? Strengthen the online car purchase consultation, complete the car purchase formalities, loan formalities, basically a one-stop service chain for online car purchase.

3,? Marketing with the help of social media to achieve a full range of dissemination, whether it is the enterprise's product dynamics, or anti-epidemic action without dead angle.

4.? Reduce the sales pressure of dealers in the first quarter, ****k hard times.

5, ? Conditional car companies to respond quickly, switch to the production of masks, of course, this is only a temporary decision for the car companies, but enough to test the influence of a company's upstream and downstream partners, as well as the ability to cope with unforeseen events.

Written in the end

With the deepening of the fight against the epidemic, car companies donations and donations have not stopped, I believe that in the future there will be car companies to do their best to put into the war "epidemic" in the face of a very difficult market environment, car companies have been in the production, marketing innovation, but the pattern of the industry and the development of a more far-reaching significance. There is a more far-reaching significance, perhaps thereafter, will have a deep impact on the development of the automotive industry.

This article comes from the author of the automobile home car, does not represent the views of the automobile home position.