1, product positioning, Xiaomi Shangyue Fox is a Japanese and Korean style clothing brand, and its products include women's wear, accessories and accessories, mainly with fashionable, lovely and romantic design styles; Xiaomi is a domestic smart phone manufacturer, and its products mainly include smart phones, smart home devices and electronic products. With technological innovation, high cost performance and user experience as its core competitiveness, Xiaomi is committed to providing high-quality smart products for enthusiasts and ordinary consumers.
2, the audience, Xiaomi Shangyue Fox's audience is mainly young girls; Xiaomi's audience is mainly enthusiasts, who have a strong interest and love for technology products.