Do you know how to design National Day pop promotional posters? If you don't know how to design a National Day POP poster, you can refer to the following National Day POP poster design images
Posters original "POST", originally from the "POST on the pillar" "POST" transferred from "POST" to "POST". "Transferred from the" POST "where posted on the post can be called" POSTER "
In terms of design terminology," poster "and" billboards Piontofpurchaseadvertising is the abbreviation of the Chinese translation of the "point of purchase advertising"
Wherever the advertisements are revealed in the place of purchase of goods, they are called POP advertising, and their purpose is to attract the attention of consumers, induce them to enter the store, and then stimulate their desire to buy.
POP emphasizes the consumer's position, is designed from the point of view of the convenience of the customer advertising, successful POP has a decisive amount of customers to buy goods, it is the end of the advertising campaign, but also the beginning of the sale of sales
Posters can be posted in a free choice of places, a place where a number of posters can be posted to strengthen the impression
Posters are not only easy to post, but also to reveal the time can be long, the time can be long, the time can be long, the time can also be long, the time can be long, the time can also be long, the time can also be short. Posters are not only easy to put up, but also last a long time, and can be repeated to collect repeated effects
POP must be revealed in the sales venue, which is the biggest difference with posters, although in a limited place, the scope of expression is still rich in unlimited diversity
This form of advertising can be found almost everywhere, it is not limited to the existence of supermarkets, in department stores, book centers, restaurants, fast food restaurants, Popular clothing stores and other places, we can often see hand-drawn POP posters
POP poster style is what it means?What is POP poster?
POP poster (advertising) - English pointofpurchaseAd abbreviation, its English willing to "in the shopping place can promote sales of advertising. All advertisements inside and outside of retail stores that help promote sales, or other signs that provide information about products, services, instructions, and guidance, can be called POP ads. It can be called "the most intimate communicator"
POP basic
A definition of POP
POP (PointOfPurchase) originally refers to commercial sales of a store promotional tools, its type is not confined, but to be set up in the front of the store displays, mainly, such as hangtags, signs, and so on. Mainly, such as tags, posters, stickers, large signs, physical models, flags, etc., are standing in the scope of POP. POP's Chinese name is also known as "store display".
Second, the rise of POP hand-drawn posters
In recent years, due to the introduction of Japan's marketing concept of store display, stores began to pay attention to the front of the packaging, and the store appeared in a large number of paper drawings to inform consumers about the emergence of the message of the posters, perhaps a large number of printed or hand-painted to form a wave of popularity of the trend. The most striking of these is the rise of hand-drawn POP.
Early from the very simple, do not pay attention to the aesthetics only care about informing the message of the text POP, to the recent evolution of a wave of hand-drawn POP culture, a large number of patterns and materials vividly presented in poster, colorful and attractive to the eye, hand-drawn POP is an art in recent years. In addition to commercial applications, the campus has also been trending up the work of poster drawing, such as club activities, society publicity, inter-school activities, all use the simplest tools to draw colorful posters. The hand-drawn posters have also been transformed from the initial "large-print" period into "graphic panels" with rich text and pictures.
Three, POP hand-drawn posters often use the tools
Drawing a beautiful POP posters, you can use the following tools to mix and match, do not limit the use of a particular tool, these are the completion of a POP hand-drawn posters of the basic tools can be in the art line or the bookstore to buy:
One, color pens: divided into two kinds of angular head and round tip! pen head.
Second, the microphone pen: Angle and round tip two kinds of nibs, but also divided into alcohol, water-based, oil-based three kinds of solution of the microphone pen.
Three, powder, crayon.
Four, pastel pens.
V. Color pencils, sketching pencils.
Sixth, watercolors, advertising paints, round or flat watercolors.
seven, brushes, ink, color pencils.
VIII, pen knife, art knife, round cutter, modeling scissors, scissors.
Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan adhesive.
Ten, cutting board, cutting steel ruler (thirty centimeters, seventy centimeters, one hundred centimeters each), small ruler, wave ruler, soft ruler.
XI, circle gauge.
XII, needle pen.
Thirteen, Li-Ke-White, correction tape, white paint pen, gold paint pen, silver paint pen.
XIV, handbags, paper rolls.
Four, hand-drawn POP poster paper
Drawing a beautiful POP posters, the common use of the following paper, most of these paper can be bought in the workshop of the art society, the price is not expensive, and if you need to use to the more special paper, you can also go to the art society to buy.
I. Writing paper.
The second is poster paper.
Third, molded paper.
Four, pastel paper.
V. Dandy paper.
VI. Vellum paper.
VII. Waffle board.
Eight, Polygon.
nine, pearl board.
X, color paper.
Xi, sheep paper.
XII, rice paper.
Thirteen, crepe paper.
XIV, plastic plate.
Wu, hand-painted POP posters combination of factors
Hand-painted POP posters combination of factors can be roughly divided as follows:
One, illustrations
(a) thematic
(b) decorative
(c) the whole topic
Second, the text
(a) headline
(), (b) key tips
(). (b) key tips
(c) content
Lu, how to write a good hand-drawn POP word
One of the practicing the word, "painting the word bone".
Second, write with a hard pen→write with a round tip pen→write with an angular tip pen→practice with a soft pen
Third, practice turning and joining the pen from the top to the bottom and from the left to the right.
Four, creative font practice.
V. Allocation of space for square characters.
Sixth, font decoration.
VII. Book reading.
Eight, the first font → large-print posters → graphic posters → three-dimensional posters → three-dimensional objects
Seven, the use of computers and artwork
In addition to the hand-drawn POP posters, the recent common use of computer graphics synthesis, through color inkjet printers to output the computer script posters. In addition to the use of computers can do the whole output, the computer printed words can also be used to do not good at daytime writing POP font producers a use and with the tool. The use of CroalDraw, Pagemaker, Quack and other computer software, we can come up with many variations of computer text.
Hi, hand-drawn POP poster marketing
Writing a good POP poster does not mean that the poster is successful. Timing, the length of the posting period, the posting of the location are in the impact of this poster to convey the message of the effectiveness of the poster. If you make a very good-looking poster, posting time is only one day, and the posting place is not the target group can see the place, then the effectiveness of the poster is wasted. Hand-drawn POP posters are not only beautifully written, it is because of the production time to spend a lot of effort, so it is even more important to take care of X it.
Six principles of the poster
The United States is the kingdom of advertising, posters play an important role in advertising. According to the American poster designer advocated the six principles of poster production is:
(1) simple: image and color must be simple and clear (that is, simplicity).
(2) unity: the shape and color of the poster must be harmonious, to have a unified coordinated effect.
(3) balance: the whole picture must have a sense of vigor and balance.
(4) sales focus: the composition of the poster must be simplified, try to select the key to show.
(5) surprise: the poster, whether in form or content should be surprising and innovative, with a strong effect of surprise.
(6) skill: poster design needs to have a high level of performance skills, whether drawing or printing can not be ignored skills performance