Non-standard customization is a new marketing strategy and production mode that takes consumers' personalized needs as the leading enterprise. In this mode, enterprises no longer produce goods or provide services in accordance with conventional standards, but customize products or services in a non-standardized way according to the specific needs of consumers, so as to increase the stickiness and loyalty of consumers to enterprises.
Non-standard customization is the organic combination of modern production and manufacturing systems and personalized needs. In the past, consumers need products or services can only be produced and provided in the traditional standard way, the only option is to move along the standardized route. And non-standard customization breaks this pattern, allowing consumers to customize the products or services they need in accordance with their own needs, making this model a new standard for modern production and manufacturing.
Non-standard customization not only meets consumers' individual needs, but also promotes the development of the whole industry. Under this model, enterprises must constantly update and optimize their production and manufacturing systems, adding new technologies, new materials and new processes, so as to improve their productivity and core competitiveness. This allows the entire industry to move forward in continuous adjustment and optimization, thus promoting economic development and innovative progress.