A product packaging may seem relatively simple, in fact, need to go through a complex design, and then be able to show good results. Now the design of packaging is not only to consider the physical properties of the packaging of the product, but also to take into account the marketing effect of the packaging of the product. So, how to design product packaging design?
1, market positioning
Design of product packaging must do a good job of market positioning, such as the product is a high-grade or low-grade, only a precise positioning, in order to be able to design a product packaging in line with market demand, and then be recognized by the market.
2, the theme of style
Theme style of packaging design is also very important, the theme of the packaging style should be associated with the product features, rather than randomly shaped, in order to ensure consistency with the product features under the premise of the design can be appropriate creative design.
3, choose the material
Because of the different characteristics of the product, the demand for packaging materials is certainly not the same, so the first thing to do is to do packaging design according to the characteristics of the product to choose the right packaging materials, to meet the basic physical attributes of the product needs.
4, determine the structure
Reasonable design of the product packaging structure is very important, it is related to the rational use of materials, as well as to facilitate the circulation of the product, of course, the packaging structure to a certain extent also affects the visual effect of the product.
5, visual effect
Design of product packaging must pursue a good visual effect, from the structure of the packaging, to packaging patterns, and fonts, etc., to achieve the overall beauty, as well as a sense of novelty, so as to be able to really attract consumers.
The importance of product packaging design is to be able to provide product protection for different commodities and product information transfer function. Product packaging design is the overall formation of product packaging for the creative conception and work process, is to protect the product, convey information, publicize the product, promote sales of a means, which is all kinds of business to their own products for the elaboration of product packaging design is one of the important factors.
How to do product packaging design? Principles and methodsPackaging design ten design methods:
1. Packaging creative expression and method
Packaging needs to be spread through the form of expression, choose the appropriate form of expression, is the correct dissemination of the corporate image, the key link of commodity information, the appropriate form of expression can play a role in the role of the ten to enhance the product's commerciality.
2. Highlight the characteristics
Different products. There are different characteristics. This feature is often an enterprise and its products are different from other enterprises, product personality. Reflects the difference between the product and other similar products. The appeal of the enterprise's products to consumers. Often does not lie in their ****ness. But lies in their personality traits.
3. Consumer positioning
Packaging picture of the object of appeal is the identity of the product group and the influence of the group, is the ultimate consumer of enterprise products. Designers in the creative design, must be clear to whom the product is sold. This is a specific consumer group of the product as the theme of the positioning design. Consumer groups can be divided according to age, gender, class and other aspects, different products face different consumer groups. The design only centers around the specific consumer group that the product is facing to think about, in order to play a direct face to face effect, to bring the distance between the product and the consumer closer, and to produce a sense of affinity.
4. Emphasis on brand
Different products, there are different brands and trade names, personalized brand image is a powerful weapon to occupy the market. New products often with the help of creative new image, to win the favor of consumers.
5. With less than more
The least investment. Get the maximum return. This is the business creed design performance can also be used this reasoning. But the design of less is a large number of ideas, a variety of programs to filter the results, is to take the packaging graphics, the essence of the text to one for ten. Take the main color of the package and simple arrangement. Clear, simple packaging images, let people feel noble and elegant and fashion, the ultimate less, sometimes more than cumbersome, this less is not a simple, but after refining the generalization of a high degree of concentration.
6. The degree of grasp
Packaging design is a practical visual art, functional and artistic duality, in order to achieve a strong artistic impact, all other forms of visual art can be its means of expression, a variety of painting language is unique to the art of expression is to convey information about the goods. As long as it can express the theme of the attributes of the goods, it can be used for me. But there is a degree of the problem, can not be copied, to have the ancient for the modern, foreign for the Chinese, reflecting the re-creation of the renewal point. Let a variety of painting forms to become a microphone to speak of goods, become a symbol of the image of goods.
7. Can be encountered
Some things in real life can be encountered, but can not be predicted that the random incidental performance of packaging design is also similar to this. For example: the abstract mechanism of the packaging pattern is a kind of performance of the use of accidental shape, accidental shape in the natural coincidence, unpredictable and can not be set in advance. Although the chance shape is more hazy and vague, its charm is often unique and superhuman, which can be encountered but not sought. It is also one of the commonly used techniques in the pursuit of visual novelty in packaging design.
8. Addition and subtraction
One of the signs of the highest state of art is subtraction. Especially the graphic performance, not everything, to take the essence of the most concise visual language performance. The premise of subtraction is to do addition, first more and then less, no more can not be less, that is, to be involved in the elements of the first are drawn and listed, for comparison, to seize the typical, repeated refinement, to achieve the purpose of simplifying the deletion of complexity.
9. Strengthening and weakening
Packaging design of a variety of products, creative expression of different products. Some of the pursuit of picture rich and delicate, and need to strengthen the performance, some seek the picture of pure simplicity, and need to weaken the light treatment. The design reminds the strengthening and weakening here can be understood as the visual density of the packaging screen, visual density refers to the graphic text on the screen degree of density, different packaging has a different visual density.
General public daily necessities of its packaging screen visual density is very high, a variety of information to maximize the image displayed on the packaging. On the other hand, the packaging of cosmetics and modern products is designed with low density.
10. monochrome win
Monochrome (including spot color) and four-color compared to many of the use of nature in the wood grain, grass grain, animal grain of the figurative, for the local selection of the reproduction of them as a variety of boxes and bags of the bottom of the decorative texture, to achieve a completely new visual experience. This is the performance of the design art above the natural phenomenon, the designer will be commonplace objects, with unusual visual angle reproduction, is the embodiment of re-creation. Packaging design from the color point of view would like to present the sword to go off the beaten track type of creativity, you can consider the use of monochrome. To achieve your colorful, my simple pure color effect.
How to do packaging design?Packaging design is an indispensable part of modern commodities and external forms, creative packaging design is not only the goods into the market beautiful coat. At the same time, it is also an effective means of realizing the value of goods and the value of use.
Excellent creativity comes from the designer's keen market insight and positive thinking, the accumulation of knowledge and rich experience, creativity is the magic weapon of successful packaging design. (Beijing Zhonghui Avenue Consulting Co., Ltd.) in the specific packaging design ideas before, first of all, the production of goods and products for a full understanding of the enterprise, generally from three aspects:
1, the market's basic situation, such as the product's market characteristics and potential, competitors and other aspects.
2, the basic situation of the consumer population, such as: the age of the consumer population, economic income, cultural quality and so on.
3, the market related products and their own products, (such as new products on the market or old products to change the packaging) including brand image and visibility, good sense, trust, product price, quality, sales methods and so on.
After a wide range of understanding, the designer can be based on the information available, give full play to personal imagination and creativity, to make the initial creative ideas, and then after further repeated refinement, improve and develop, and finally determine the creative point of entry.