Bracelet products did experience some market weakness during the past few years, which is mainly due to the following reasons:
1. Market saturation: as a kind of smart wearable device, bracelet was initially launched with novel and fashionable features, which attracted a large number of consumers' attention. However, with the passage of time, more and more bracelet brands and products appeared in the market, leading to fierce competition in the market, and consumers' choices became wider. This has led to market saturation and a decrease in consumer demand for bracelet products.
2. Functional homogenization: The functions of bracelet products are constantly evolving, but with the intensification of competition, the functions of many bracelet products have begun to homogenize, and are unable to bring consumers a new experience and sense of excitement. Consumer demand for bracelet products is no longer limited to basic step counting, heart rate monitoring and other functions, but more concerned about product differentiation and innovation.
3. Poor user experience: Some bracelet products have some problems in the process of using, such as wearing uncomfortable, insufficient battery life, inaccurate data and so on. These problems will affect the user experience and reduce user satisfaction, which in turn affects product sales and market response.
4. Popularity of smartphones: With the popularity and increasing functionality of smartphones, many consumers prefer to use the apps on their phones to monitor health data and no longer need additional bracelet devices. This has also reduced the demand for bracelet products.
While the bracelet market is relatively less hot than before, there is still an opportunity for bracelet products to regain market attention and consumer favor through innovation and differentiation as technology continues to advance and consumer demand changes.