1. Barycentric
banner with barycentric layout is easy for the viewer to generate visual focus, and the interface effect is strong and prominent. One of the most common is the way of contrast.
The greater the difference, the more obvious the contrast, which can make specific elements more conspicuous. On the contrary, the less obvious the difference is, and the important elements and information cannot be reflected, which will not give readers a strong impression.
2. Split type
Split type can be mainly divided into upper and lower split and left and right split. Because banner is generally narrow in height, the left-right split type will be more common. Banner that split up and down will be rare.
Left-right division is to divide the whole layout into two parts, namely, left and right copy. When the left and right parts form a strong and weak contrast, it will cause an imbalance in visual psychology. However, if the dividing line is blurred, or the words are repeated or interspersed left and right, the left and right pictures and texts will become natural and harmonious.
3. Oblique
Oblique banner is more personalized, and it appears in the websites of some design companies or sports brands. The oblique design of the main image of the layout causes strong dynamic and unstable factors in the layout, which is more eye-catching and sometimes classified as left-right split type.
4. Full-page banner
Full-page banner is easy to understand. Usually, the layout is full of images, mainly based on images, and the visual communication is intuitive and strong.
the arrangement of characters is pressed on the image of up and down, left and right or middle. Full version gives people a generous and stretched feeling.
5. Curved
Pictures or characters are arranged in curves on the layout structure to produce rhythm and rhythm. Appears in the sports banner design.
Arranging many elements with the same shape in various angles can create a sense of rhythm. This alone can create a jumping rhythm.
6. Symmetry
Symmetrical layout gives people a sense of stability, solemnity and rationality. Symmetry has absolute symmetry and relative symmetry. Generally, relative symmetry is adopted. To avoid being too strict. Banner symmetry is generally left-right symmetry.
7. Four-corner type
Four-corner type refers to the graphics arranged on the four corners of the layout and the diagonal structure connecting the four corners. The layout of this structure gives people a sense of rigor and standardization. The picture below is a kind of quadrangle, and it also uses the typesetting design skills of left and right division. Have you found it?
different typesetting can give people different visual feelings, and good typesetting will make banner more brilliant. There is no absolute good or bad layout, only suitable and unsuitable.