Exhibition Work Summary Part I: Exhibition Work Summary
International e-Medical and Health Management Exhibition Work Summary
The first International Medical Electronics and Personal Health Management Industry Expo in Shenzhen has come to an end, which is the first time that Zhongruiqi participated in the exhibition. The promotion of the company's brand has played a very good role, so that my company has a certain popularity index in the home medical equipment industry, which is inseparable from the efforts of all the company's staff. And in the exhibition encountered a variety of problems, so that my knowledge is broader, on the home medical equipment industry has a newer understanding and learn from the experience, learned a lot in the usual work when the professional knowledge can not be learned, is now special to the exhibition to summarize, specific as follows:
First, the exhibition of the pre-preparation
In order to successfully participate in the exhibition, the exhibition will be held in the United States.
2, the reception staff uniform clothing and dress, with a good mental outlook to face each customer, set up the company's spiritual outlook.
3, exhibition promotional materials, exhibits and office supplies preparation.
4, the booth construction is through the company's various departments to work together under the completion of the staff, but also to develop the company's main objectives and ideas of the exhibition.
Two, the exhibition analysis
The company's booth number is A-731, is located in the middle of the Medical Electronics Pavilion on the 8th position, I believe that this exhibition is my company is absolutely the emergence of a new force, will be given to the home medical equipment industry to set off waves, although the foundation is not as good as do a few years of a few manufacturers, but I believe that after all the efforts of the company, these are not a problem, and the company will not be a problem, so I believe that the company is not the only one. All people's efforts, these are not a problem.
Three, on-site audience analysis
Visitors are divided into several categories of people:
1, exhibitors
2, other industries
3, glass industry
4, the industry wants to understand the market
And for us to accurately determine which category of customers belong to, this is a good idea. Judge which category the customer belongs to, which requires a special observation ability. For each guest to visit, we are timely to make a backup of customer information, business card exchange business card, no business card also made a registration, so that the future can facilitate the company's business contacts.
Four, product competitiveness
Whether as a "buy" or "sell", the key is the product. Even if customers have to buy demand, but the market of similar products so much, how do we let customers buy our products, which need to improve the competitiveness of our products. Product competitiveness can be reflected in the product design, popularity, quality, price and so on. The increase in market competitors, is on behalf of the huge market, how to effectively capture the market, which is the future need to think about the theme.
Overall, the customer is more satisfied with our products, whether it is packaging design and quality, are very satisfied with the price, given that we are now trade-oriented, if you want to have a competitive advantage in price, then the choice of suppliers is very important, this point is also in the later selection of suppliers must pay attention to the place.
The main thing is that in the case of competitors, how to expand customers and improve brand awareness. Improve the share of our products in the market, this is the current stage we can not ignore the problem.
Fifth, the exhibition effect
(1) emerging, improve the visibility of the enterprise
(2) to promote sales, promote business growth
(3) to establish the confidence of employees
Sixth, the exhibition of the shortcomings
(1) The design of the booth
As the company's first time to participate in the exhibition inexperienced, the overall layout of the booth did not do a more effective and vivid image.
(2) The clarity of the company's first promotional video is not enough, the lack of promotional videos
(3) staffing
Due to the lack of experience of the staff to lead to some professional issues can not be timely and accurate with the customer to communicate, explain, this is also in the future work to pay attention to;
(4) Product Display
As the order of the exhibits was planned before the exhibition, because of the lack of actual consideration of the location of the booth, resulting in the cutting of the products by the customer to ask the chances of greatly reduced, this point in time to change the order of the exhibits display has been greatly improved.
(5) exhibition gifts
Most of the manufacturers in this exhibition have gifts, and gifts are divided into several grades, which not only attracts visitors more willing to learn about the product information, but also encountered a large number of customers, if we have some good gifts to send, but also be able to promote future cooperation.
Above is my summary of the exhibition
Overall, the exhibition is relatively smooth after all the staff's efforts, and the company's brand is also a very good promotion, I am more in the exhibition to learn to the previous did not learn the knowledge of the glass industry and have a newer 'understanding, and moreover, I realized: a company wants to be healthy, but also to be a good company. I also realized that a company that wants to operate in a healthy and orderly manner needs the concerted efforts of all employees to help each other.
I will further improve my professional knowledge and sales negotiation ability in my future work, maintain good relationship with colleagues, grow with the company ****, and witness the rise of China's family electrocardiograph!
Wang Xuan
April 21, 201x
Exhibition summary of the work of the second: exhibitors summary report
Exhibition summary report
September 1, 201x - 5 days of the Shenyang Manufacturing Expo exhibition was held in Shenyang International Exhibition Center. Exhibitors up to more than 1,000 companies. As a company exhibitor, on behalf of the exhibitors to the leadership of the company exhibitors report as follows:
(a) booth introduction:
First, our booth is located in the W4 Hall, A17 (with the E4 Hall near the main corridor, the location of the general);
Second, the content of this exhibition exhibits and the construction of the theme of the style of a very Secondly, the content of the exhibits and the theme style of the construction are very unified, and the main and secondary can maximize the theme of the exhibits: for example, our main exhibition is the introduction of the project of China (Shenyang) Jiatai Industrial Equipment Expo City. Indoor 6 project introduction and project industry distribution map and outdoor 5 project plots and industry distribution map, standing around, the middle of the project building map towering very attractive to the audience's eyeballs; street lamps and tunnel lights simulation of roads and model tunnels are in the main road, the design is very innovative and clever, even a foreign viewers can not help but say: "I like the design of your company, very smart". design of your company, very smart!" (I like the design of your company, very smart.)
Thirdly, the highest building of our booth is up to 6 meters high, which is the highest building in the whole exhibition hall, and part of the area is divided into upper and lower levels, but it is not a special deluxe building, so that we can highlight the strength of our company through the magnificent momentum, and not to open the distance between the hearts of the audience, which is just the right thing to do.
(2) personnel arrangements:
The exhibition of all the exhibitors in Guangzhou for 24, including 1 to coordinate, cloth, withdraw the exhibition of 7, the leadership of various departments and exhibitors *** counted 16. In order to save the company's expenses, during the exhibition, all the staff room standards are two people a bed, breakfast, lunch box to the pavilion, dinner is not more than 15 yuan per person times the standard (Guangzhou's rice, water consumption level is generally more expensive than Liaocheng). We all carry forward the spirit of hard work, the day before and on the first day of the evening, under the arrangement and organization of the general manager of the display department He Haitao, we held a summary meeting after the collection of all the staff, from the layout of the reception staff to the content of the explanation and negotiation skills have been explored; we vigorously carry forward the spirit of teamwork, the leadership of the issues raised by the study and improvement, to achieve an understanding of the situation, to support and assist in the coordination of We have been able to understand, support and assist the coordinators in their work.
(3) Coordination work:
24 people went to the Guangzhou International Exhibition in two batches before and after the first batch of exhibition staff by the Overseas Division Zhou Nengneng led the team, and is responsible for all personnel tickets, food, hotel accommodation and the organizers, builders, exhibits, transporters, communication and on-site problem handling work. During the 10-day trip, there was no violation of discipline, damage to the company's reputation, or laziness and disobedience to mobilization within the company, and some of the problems with the builders and transporters were also properly solved. The second batch of exhibitors was led by Sun Yinxia of the Display Division, who was in charge of the round-trip transportation of 16 exhibitors and the food and drink problems on the way. Although she was a girl, she gave good assistance to Zhou Nengneng, the coordinator, because all the staffs were in unison in order to listen to the unified command. On behalf of all the exhibitors, I would like to thank them for their hard work!
(4) exhibition work:
display department 4 people, lighting department 2 people, only less than two and a half days, the P6 screen 49 boxes, P16 screen 48 boxes, a total weight of more than 4 tons of displays, and hundreds of lighting fixtures are all installed, due to the box is too heavy, the staff is small, the installation of the work is difficult, all the installation staff should accept the prairie prairie prairie prairie prairie prairie prairie prairie prairie prairie prairie prairie. All the installers should accept the thanks and respect from all the staff of Prairie Plains. There were two small incidents in the installation, one of them is, when the exhibition staff arrived at the exhibition hall by Dongguan East-Guangzhou car in the early morning of February 26th, the exhibition transporter reached a private agreement with the porter, and forced our company to use the porter and pay 600 RMB to transport the exhibits downstairs to the booth on the second floor, and the construction staff of our company argued with the reasoning and got the pass for the transportation vehicle to enter the hall, and forced to take the transporter's car to let the driver enter the hall to transport the exhibits to the booth. The best performance in this event is the lighting engineer Liu Feng, and finally all the exhibits weighing more than 5 tons were unloaded by our 6 builders, which not only maintains our Shandong temperament, but also saves expenses for the company, and makes a good headache for this smooth exhibition. Secondly, due to the negligence of the pre-exhibition coordinators and builders of our exhibition
, we did not communicate with the street light pole problem, and after the consultation between the coordinators and builders, the day before the exhibition, we made the builders to make 8 welded and sprayed poles with elbows overnight, and we did not pay any extra cost for the problem, and we had a smooth exhibition.
(E) to carry out the period:
4 days of the exhibition, the audience concentrated in the first three days, especially the first and second day, 2 reception desk, 3 reception, 4 display manager, 2 lighting manager, 4 overseas department salesman, reception work are a little overwhelmed. After rough statistics, the overseas department *** received about 300 foreigners, the display department reception desk received about 800 people, the network department comprehensive reception desk *** received about 400 people (including only exchanged business cards or registered people).
(6) Problems of the exhibition:
First, due to the handover of the work in the pre-show period, the content of the exhibition will not be in place, and the progress of the work will be affected. For example, the lighting department exhibited the street lamps equipped with the corresponding poles, which the builders did not prepare in advance, and the Division I, based on the experience of the previous exhibitors to the exhibitors, and the coordinator did not give any hints in the pre-show period, and the Division I, based on the experience of the previous exhibitors, did not give any hints. The coordinator did not give any hints, which proved that the communication with the contractor was not meticulous enough.
Second, the exhibition problem, after the installation of the two displays have a little seam, slightly affecting the visual effect, on the one hand, the pavilion floor is not very flat, on the other hand, our installation staff is less, installation technology is growing, time is tight, the installation equipment is incomplete is also part of the reason.
Third, the professional quality of reception staff. The exhibition, because some employees are new, the product knowledge is not very familiar, especially the overseas department staff, most of them are graduating college students, whether it is spoken English or product introduction need to further study and improve.
Fourth, teamwork. Overall, the 24-member team has a clear division of labor, the pace of unity, but there are also some small things between the departments to make it less pleasant, for example, when a lot of customers, some office supplies become public, can not be completely separated by departmental use, part of the Department of the more concerned about this, in the future, because of the overall situation, do not be catty. Fifth, the personal quality of exhibitors. Need to go out with ID cards and other valid documents, both men and women, this is a matter of basic common sense. Issued to the hands of the ticket, office supplies and so on should be conscientiously maintained, carefully kept, should be in line with the "people in the things in" principle, try to start from the small things, to maintain the interests of the company. In addition, on time back to the hotel to sleep, to ensure sufficient energy to receive the next day's customers, this is also the exhibitors must comply with one of the discipline.
(7) Future exhibition suggestions:
First, the exhibition work and administrative logistics work separately, exhibition-related work is generally managed by the sales department specialists, ticketing, exhibits, exhibits, transportation, brochures, business card printing, etc., by the Ministry of Administration specialists, so that sub-departmental collaboration, not only to improve the overall efficiency, better organization and coordination work, but also not to increase the overall efficiency, and better management of the company, so as to ensure that the company will be able to meet the needs of its customers. This kind of sub-departmental collaboration can not only improve the overall work efficiency and better organize and coordinate the work, but also will not affect the other normal work of the only designated department in charge because of participating in an exhibition.
Second, exhibitors audit. After determining the exhibitors, the company's highest leading departments to discuss the number of exhibitors in each department to formulate indicators, the department in charge of the leadership according to the indicators of the selection of exhibitors, so as to avoid disputes due to the different departments, the number of different personnel, the formation of invisible competition within the departments, the selection of excellence, so that exhibitors more appreciate the company's good intentions, and pay more attention to the responsibility to participate in the exhibition, thus improving the quality of the company's exhibitors.
Third, the exhibitors list should be determined after the organization of collective training, including on-site playback of the construction of the effect diagram, analysis of the receptionist site layout, for the site guests interested in the issue of focusing on the training of professional knowledge of the product, hospitality etiquette, language and other training. Only do the most comprehensive and full preparation, not to lose the significance of the exhibition.
Fourth, for the exhibitors travel expenses, in addition to round-trip tickets and hotel accommodations company can make unified arrangements, others, such as subway buses, breakfast, dinner, etc., all on their own, and can be in accordance with the standards of N yuan per person per day, to be the end of the exhibition to give subsidies to the form of the month's salary, so that not only the coordination of personnel to simplify the logistics, eliminating the need to find a ticket to reimbursement of the time, but also avoided due to personal circumstances, habits, tastes, meals, and the need for a more efficient and effective way of communication. Personal circumstances, habits, tastes, meal size is different and the embarrassment of forced uniform arrangements.
Fifth, it is relatively easy to withdraw from the exhibition than to set up the exhibition. Before 7:00pm on March 4, the work of withdrawing from the exhibition was almost completed, but it was not until 11:30pm that we waited for the logistic company, which was a waste of 6 hours. The round-trip cost of our exhibits amounted to about 20,000 yuan. If we take into account the convenience of long-term long-distance transportation to pick up the goods and the cost savings, can our company purchase its own freight trucks, and transport and transport them into and out of the exhibition halls by itself?