Industry major listed companies: YiHuaLu (300212), Miyabeike (300188), massive data (603138), with the technology (300302), Hikvision (002415), YiMiKang (300249), ChangShan BeiMing (000158), Strange (300608), KeChuang information (300730), ShenZhouTaiYue (300002), blue cursor (300058), and the future development trend of the big data. 300608), Kechuang Information (300730), Shenzhou Taiyue (300002), blue cursor (300058), etc.
The core data of this article: big data industry chain, industry scale, application market structure, competition pattern, development prospect forecast, etc.
Industry Overview
1, definition: big data industry covers a wide range
According to the "Big Data White Paper" released by the China Academy of Information and Communications Technology (CAICT), the big data industry is to take the data and the information value embedded in the data as the core production factors, through data technology, data products, data services and other forms of data and information value in various Big data industry is an enabling industry that fully releases the value of data and information in various industries through data technology, data products, data services and other forms of economic activities. Different organizations have different definitions of big data, as follows:
2, industry chain analysis: big data industry chain is huge
Big data industry chain covers a wide range, the upper reaches are the basic support layer, mainly including the supply of hardware such as network equipment, computer equipment, storage equipment, etc., in addition to the relevant cloud computing resource management platform, Big Data platform construction also belongs to the upper reaches of the industry chain;
The middle reaches of the Big Data industry are based on massive data resources, centered on various applications and market demand, providing auxiliary services, including data trading, data asset management, data collection, data processing and analysis, data security, and data-based IT operation and maintenance;
The downstream of the Big Data industry is the Big Data application market, with the the continuous improvement of China's big data research and technology level, at present, China's big data has been widely used in government affairs, industry, finance, transportation, telecommunications and spatial geography and other industries.
The upstream infrastructure of the big data industry specifically includes IT equipment, power supply equipment, basic carriers and other equipment, and the relevant representative companies Huawei, ZTE, Emerson, the three major carriers and so on.
The midstream big data field can be subdivided into data centers, big data analytics, big data trading and big data security sub-industry, the relevant representative companies include Baoxin Software, Data Port, Jiuqi Software, Topsy, Shanghai Data Exchange, Guiyang Big Data Exchange and Huayun Data, etc..
In the downstream application market, China's big data applications are rapidly extending to all walks of life, in addition to the development of early government big data, transportation big data, big data in industry, finance, health care and many other areas of big data applications are beginning to bear fruit.
Industrial development history: ten years of high-speed growth of the big data industry, the degree of information intelligence has been significantly improved
China's big data industry layout relatively early, in 2011, the Ministry of Industry and Information Technology as one of the four key technological innovation projects for the development of the big data industry has laid a certain policy foundation. Since 2014, "big data" for the first time was written into China's government work report, big data industry rose to the level of national strategy, since then, the national big data comprehensive pilot area gradually established, the relevant policies and standards system is constantly being improved, by 2020, China's big data solutions have been developed and matured, information society The degree of intelligence has been significantly improved.
Industrial policy background: optimizing and upgrading digital infrastructure, encouraging the development of big data industry
In 2014, big data was written into the government work report for the first time, and big data gradually became a hotspot of concern for governments at all levels, with concepts such as government data opening*** enjoyment, data circulation and trading, and the use of big data to safeguard and improve people's livelihoods deepen people's hearts. Since then, the relevant state departments have issued a series of policies to encourage the development of the big data industry.
Currently, with the rapid development of a new generation of information technology such as 5G, cloud computing, artificial intelligence, accelerating the integration of information technology and traditional industries, and the booming development of the digital economy, data centers, as the physical carrier for the operation of information systems in various industries, have become an indispensable key infrastructure for economic and social operations, and play a vital role in the development of the digital economy. As an important infrastructure for the big data industry, the rapid development of data centers has greatly promoted the progress of the big data industry. In the "Fourteenth Five-Year Plan" released in March 2021, the improvement of the big data standard system has become the focus of development.
Industry Development Status
1, the industry as a whole: the scale of the big data industry to maintain high-speed growth Mainly used in the financial and government sectors
- Big Data industry scale: more than 80 billion yuan in 2021
In recent years, China's big data industry has achieved rapid development, Saidi CCID statistics, China's big data market size from 61.97 billion yuan in 2019 to 86.31 billion yuan in 2021, with a compound annual growth rate of 18.0%, the big data market size includes big data-related hardware, software, and services market revenue.
--Big data market structure: the industry as a whole is dominated by big data services, and the application field is dominated by the financial and governmental fields
From the viewpoint of the industrial structure, at present, China's big data industry has entered the stage of high-quality development, and the demand for big data software and big The demand for big data services has begun to rise, and the proportion of big data hardware has declined but still occupies a dominant position.
CCID statistics show that in China's big data market structure in 2021, the market share of big data hardware, big data software and big data services will be 40.5%, 25.7% and 33.8%, respectively. The proportion of big data hardware is gradually decreasing in recent years, and the proportion of big data software and big data services is gradually increasing. In the future, China's big data software and service market will show a better development trend compared with the hardware market.
From the point of view of the application field, big data analytics products and services have developed from the earliest customers in the field of telecommunications to provide business analysis, banking customers to provide wind control management and other auxiliary business decision-making, to the current financial, telecommunications, government, the Internet, industry, health care, electric power and other industry sectors to provide customers with predictive analytics, autonomy and continuity of the analysis, in order to realize the corporate The application of big data analytics products and services has been optimized. The application of big data analytics products and services has been very extensive, but due to the different business characteristics of each downstream field, there are certain differences in their specific needs for big data analytics products and services.
CCID statistics, 2021 China's big data analytics market downstream industries, finance, government, telecommunications and the Internet ranked in the top four application areas, the market share of 19.1%, 16.5%, 15.2% and 13.9%, respectively, a total of more than 60%; other key application areas mainly include health care, transportation, industry, power and so on.
2, market segments a: financial big data
--Financial big data demand: financial business scale continues to expand, driven by the demand for big data to improve
From the financial sector demand In recent years, China's financial sector business scale has been expanding, in which China's banking financial institutions continue to actively embrace fintech and promote digital transformation, the overall scale of the industry has expanded; the insurance industry and the securities industry's revenues have also increased with the development of the market economy.
In recent years, with the accelerated breakthrough application of a new generation of information technology, new financial forms, applications and modes represented by mobile finance, Internet finance, smart finance, etc., are flourishing, and China's financial industry has begun to step into a new era of digitization corresponding to the information society and the digital economy, and the digital transformation of finance has become a focal point for the transformation and development of the financial industry.In 2019, the PBoC In 2019, the People's Bank of China (PBOC) issued the Financial Technology Development Plan (2019-2021), which builds up a top-level design of the four pillars and eight pillars of financial technology, and clearly defines the direction and tasks, paths and boundaries of the development of financial technology.2022, the PBOC once again issued the Financial Technology Development Plan (2022-2025). It is clearly proposed to make financial digitalization the "second development curve" of financial institutions in terms of strategy, organization, management, objectives, path and evaluation. As the scale of financial business continues to expand, coupled with the development of new-generation information technology, the demand for big data in the financial sector will continue to rise.
--Financial big data application scenarios
Over the past few years, financial big data has brought about significant technological innovations, providing the industry with convenient, personalized and secure solutions. Currently, typical application scenarios for financial big data in China include stock insights, fraud detection and prevention, risk analysis and financial services.
3. Segment 2: Government Big Data
--Government Big Data Demand: The scale of Internet government service users is increasing
From the point of view of demand in the government sector, according to the data from the 49th Statistical Report on the Development of the Internet in China released by the China Internet Network Information Center (CNNIC), the development of Internet government services has shown great potential. As of December 2021, the number of Internet government service users in China reached 921 million, an increase of 9.2% compared with that of December 2020, accounting for 89.2% of Internet users as a whole. "The Outline of the 14th Five-Year Plan proposes to "promote the construction of a strong network country, accelerate the construction of a digital economy, a digital society and a digital government, and drive changes in the modes of production, lifestyle and governance with digital transformation as a whole." In 2021, China's provinces and cities are actively explored and continuously promoted the construction and development of Internet government services, and made efforts to improve the digitization and intelligence of public **** services and social governance. As of November 2021, more than 20 provinces (autonomous regions and municipalities) across the country have successively introduced relevant plans for digital government construction, injecting new vitality into the development of China's Internet government services.
--Government Big Data Application Scenarios
China's government big data is mainly applied to several major areas of information **** enjoyment, government data management, urban network management and social management. Strengthening the construction of e-government, managing the government's data assets and improving the government's decision-making process will be an important direction for the development of big data in the field of public **** management in the coming years. Big data will play an important role in the refined management and scientific decision-making of government departments, thus improving the level of government services. Public opinion monitoring, transportation security, and medical services will be the key application areas in the field of public **** management.
4, Segment 3: Internet big data
--Internet big data demand: the scale of the Internet industry continues to rise
In artificial intelligence, cloud computing, big data and other information technology and the power of capital and the support of various national policies, in 2021, the development trend of the Internet and related services industry is stable and favorable. Business income and operating profit of enterprises maintained rapid growth; Internet platform services and data business realized rapid development, and information service income grew faster; and many provinces maintained the growth trend.In 2021, China's above-scale Internet and related services enterprises completed business income of 1,550 billion yuan, an increase of 21.2% year-on-year.
In the first half of 2022, China's above-scale Internet and related services enterprises completed Internet business income of 717 billion yuan, an increase of 0.1%.
Note: In 2021 and prior years, Internet and related service enterprises above scale refer to those enterprises that have obtained the Value-added Telecommunications Business License to operate national or regional value-added telecommunications business within mainland China, and whose Internet business revenues in the previous year were RMB 5 million and above. 2022, the caliber of the Internet and related service enterprises above scale was adjusted from Internet and related service revenue 5 million yuan and above to 20 million yuan and above.
--Internet big data application scenarios
In the Internet industry, in addition to social networking, B2C business, such as online audio and video business, advertising monitoring, precision marketing and so on, is also a potential future application scenarios.
Industry Competition Pattern
1. Regional Competition: China's big data enterprises are mainly distributed in South China and East China coastal region
According to Enterprise Search Cat data, as of September 23, 2022, the national big data industry in the The "surviving" and "active" enterprises are mostly concentrated in South China and East China coastal region. Among them, Guangdong Province has the largest number of big data enterprises.
2, enterprise competition: innovation and experience in the field of technology is the key, convergence of the application field industry leaders are more favored
According to the big data industry alliance research and released 2022 big data enterprise investment value of the top 100 list, the list **** selected 10 segments, involving big data foundation software, data governance and analytics, data security, commercial and business software, data management and analytics, data security and data security, data security and business software. governance and analysis, data security, business intelligence, marketing big data 5 general areas, and government big data, financial big data, industrial big data, health care big data, spatial geographic information big data 5 fusion application areas.
Big data basic software, data governance and analysis, data security, data visualization, etc., are the basic support for all the application scenarios of the segmented industries, reflecting the value and role of big data technology. Among the enterprises providing technical solutions in these segments, vendors with strong technical innovation capabilities and a long history of technical accumulation in their respective segments are the focus of investment institutions.
Government big data, financial big data development is relatively mature, landing practice cases and high brand awareness of the enterprise by the market attention is higher. Industrial big data, healthcare big data, spatial geographic information big data and other markets are still in the stage of outbreak, and enterprises that have established competitive advantages in their respective segments are likely to be favored by investment institutions.
Note: The 2022 Top 100 Big Data Enterprises Investment Value List is a comprehensive evaluation of multiple dimensions such as enterprise valuation/market capitalization, revenue status, innovation investment, product competitiveness, market segment potential, and leadership ability, combined with scoring by industry experts, to select the 100 enterprises with the most investment value in the field of big data in the year of 2022.
Industry development prospects: big data will continue to maintain high growth
Big data, as an important symbol of a new generation of information technology, has an important impact on production and manufacturing, circulation, distribution, consumption activities, as well as economic operation mechanism, social life style and national governance capacity. Along with the country's rapid promotion of the digital economy, digital China, smart cities and other development and construction, the future of the big data industry on the economic and social digitalization of the innovation-driven, integration-driven role will be further strengthened, the scope of application will be further broadened, the big data market will maintain a sustained and rapid growth trend. China's big data market is expected to reach 293.09 billion yuan in 2027, with a compound annual growth rate of 22.6% over the next six years.
For more research and analysis of this industry, please refer to China Big Data Industry Development Outlook and Investment Strategy Planning Analysis Report by Prospect Industry Research Institute.