Brazil remains Latin America's largest consumer market. The country has a diversified economy and is the ninth-largest export market for U.S. goods in 2020, according to the Bureau of Economic Analysis.
However, despite the sheer volume, complex regulations and specific local requirements can create challenges for companies trying to do business in Brazil.
Familiarizing yourself with the Brazilian market
First, you need to understand the market you are trying to enter.
The pattern of change in our major imports is changing, with diversified industrial products dominating. Metallurgy, medical-hospital, precision and industrial automation are just some of them.
As one of the world's largest agricultural producers, Brazil is also interested in machinery and technology for agricultural management. As we have seen, the Brazilian market is very active and there are several online platforms that can help Chinese buyers to participate in it. The B2B commerce site B2Brazil.com has more than 70% of its users from Latin America - a great option for those looking to start selling not only to Brazil but also to all other Latin American countries.
Understanding the Brazilian import process
Another important point is to understand how the import process works in Brazil. All documents must be sent through the Brazilian government system called SISCOMEX.
After getting general information about the procedures to be followed when selling products to Brazil, all you need to do is follow these steps:
Present a pro forma invoice: this is the first document you have to issue and contains information about the transaction;
Send all documents to the buyer: Brazilian importers must register in RADAR (Brazilian Customs Agent Tracking System). ). Depending on the product you are selling to Brazil, the importer must have a special license;
Banking formalities: when the goods are shipped at the place of origin, the banking formalities related to the exchange contract must be carried out, as well as the international documents and requirements of the country of origin;
Payment of taxes and duties: lastly, taxes and duties affecting the operation must be paid upon arrival of the goods in Brazil in order for them to be released once they have arrived.
In addition, you must prepare the packaging of the products in accordance with Brazilian law and choose the way in which the order will be shipped to Brazil.
If in theory this process seems exhausting, imagine it in practice! It is therefore very important to choose an agency to help you through this process, especially if it is your first time. The B2Brazil platform is very well established in this regard. They have a trade center that helps sellers with all the necessary documentation for the Brazilian market. They have B2B Freight, which offers international logistics services, and the C?mbio Mais platform, which can help your Brazilian customers pay you.
Brazil offers great opportunities for companies looking to expand their markets. If you want to sell your products in Brazil, the above tips are a great place to start.