Question 2: Analyze the factors that affect the demand for the Huawei product Consumer demand for a good depends on the following factors:
First, the price of the good itself. The quantity demanded of a good varies with the price of the good itself. Since there are a variety of goods available to satisfy the same demand, if the price of a good falls while the price of other goods remains constant, consumers will buy more of that good instead of the other goods, and the quantity demanded of that good will increase. Conversely, the quantity demanded of this good will decrease. In modern Western economics, this effect of changes in commodity prices on the quantity demanded is called the substitution effect.
In addition, because the consumer's income is set for a certain period of time, when the price of a certain commodity rises, consumers will feel the real income decline and reduce the purchase of this commodity, so the demand for this commodity will decrease. Conversely, the quantity demanded of this commodity will increase. In modern Western economics, this effect of changes in commodity prices on the quantity demanded is called the income effect. The substitution effect of consumption and the existence of the income effect, so that the quantity demanded of a commodity and its own price changes in the opposite direction.
Second, consumer preferences. The quantity demanded is the quantity of a good that a consumer wishes to purchase, and it is necessarily constrained by consumer preferences. If the consumer's preference for good X is stronger than his preference for good Y, his quantity demanded for good X will be greater than his quantity demanded for good Y. The producer's purpose in advertising is not only to tell people what goods are available, but also to increase the quantity demanded of a good by changing people's preferences.
Third, consumer income. The quantity demanded is the effective demand and hence it also depends on the income of the consumer. When the income of the consumer gradually increases, he will change the structure of the goods he purchases. Thus, the quantity demanded of some goods will increase faster, the quantity demanded of some goods will increase slower, and the quantity demanded of some goods will decrease.
Fourth, the number of consumers. If an increase in the number of consumers means an increase in employment, an increase in production and an increase in income, then the demand for goods will also increase. But if the increase in the number of consumers is not accompanied by an increase in real purchasing power, i.e., if this increase in demand is not effective demand, then the demand for goods will not necessarily increase.
Fifth, income distribution. In the real economy and society, due to differences in income levels, people buy goods in different structures. In this way, in the total income under the premise of constant income redistribution, such as reducing the income of high-income class and increase the income of low-income class, each income class will change their purchase of various commodities, thus causing changes in the demand for commodities.
Sixth, the price of other goods. The quantity demanded of a commodity depends not only on its own price, but also on the prices of other commodities. This effect can be analyzed in two situations: first, other goods are substitutes (substitute goods); second, other goods are complementary (complementary goods).
Substitute Y for commodity X is a commodity that can be used to satisfy the same or similar needs as commodity X. For example, beef is a substitute for pork. For example, beef is a substitute for pork and spinach is a substitute for cabbage. Because the substitutes can be used to satisfy similar needs, when the price of good Y rises, people will buy less of good Y and more of good X, substituting good X for good Y. Thus, the quantity demanded of good X will increase. Conversely, people will substitute good Y for good X, causing the quantity demanded of good X to decrease. This means that the quantity demanded of a commodity changes in the same direction as the price of its substitute.
The complement of good X, Y, is a good that must also be used when good X is used. For example, the complement of a car is gasoline; the complement of a knife in cutlery is a fork. Because a good X and its complement Y are used at the same time, when the price of good Y rises, the cost of using good X increases and the demand for good X will decrease. Conversely, the quantity demanded of good X will increase. This means that the quantity demanded of a good and the price of its complementary good change in opposite directions. For example, an increase in the price of gasoline leads to a decrease in the quantity demanded of small cars, which is a typical example in real economic life.
Question 3: How about Huawei's products ah In the country is still a strength,, after all, hardware, software have built
Question 4: Huawei enterprise cloud big data analytics have what products? The rapid development of cloud computing, for big data also all have not been updated, *** with the fusion out of the cloud data, but also slowly associated with daily life. Naturally, big data solutions are also widely used in various fields, data analysis and processing capabilities, information reliability, security, as well as high speed, has become the goal of the pursuit of all. However, there are some differences in the operation of different brands of big data analytics, and Huawei Enterprise Cloud big data and security, analytics, and other products were born.
Question 5: How to do a PEST analysis of Huawei Enterprise Huawei Enterprise PEST Environment Analysis
Huawei is a private communications technology company that produces and sells communications equipment, and is headquartered in Shenzhen, Guangdong Province, China. Huawei's products are mainly involved in switching networks, transmission networks, wireless and wired fixed access networks and data communication networks and wireless terminal products in communication networks, providing hardware equipment, software, services and solutions for communication carriers and professional network owners around the world. Huawei's products and solutions are currently used in more than 140 countries, serving 45 of the world's top 50 carriers and one-third of the world's population. Huawei is the second Chinese private technology company to successfully enter the Fortune 500 after Lenovo.
1. Political and Legal Environment
The domestic political environment is stable
The moral construction of the socialist market economy has been continuously improved
The basic orientation of China's macroeconomic policy in 2011 is to be active and steady, prudent and flexible, and to implement a proactive fiscal policy and a prudent monetary policy
China's diplomatic relations with other countries are close
The State Council has made a number of recommendations to the Chinese government on the implementation of the policy. p>
According to the State Council's encouragement of software enterprises, new informatization applications, cloud computing, Internet of Things, mobile 3G, triple-network convergence, and other new technologies and applications will be the key direction of the development of software enterprises;
The construction of the next-generation Internet in the Twelfth Five-Year Plan, the strong investment in *** informatization, the increase in the investment in rural education, and the comprehensive upgrading of healthcare informatization, will become the network main driving force for market demand.
Telecommunications operators gradually realize the separation of government and enterprises, *** direct procurement to reduce the domestic patent law is relatively stable
China's accession to the WTO after the import and export restrictions are becoming less and less
After the financial crisis, countries in order to promote the country's economic development will be to take a variety of strict protection measures, to the European Union as an example, in January 2009, without the European Union REACH order registration or pre-registration of the product will be the first to be registered or pre-registered. In the EU, for example, from January 2009, without the EU REACH registration or pre-registration of products will be prohibited in stages to enter the EU market, which means that many products, including communication products, will face the ROSH Directive, the WEEE Directive and the test of the REACH regulations to environmental protection standards, intellectual property rights and other representatives of the new means of trade protection may be a greater impact on China's exports of communication products.
2 Economic Environment
After the financial crisis, the global economy is gradually easing
The continued appreciation of the renminbi will increase Huawei's overseas sales costs, thereby reducing net profit income. There are relatively large differences in income and consumption habits between domestic regions, with the east being significantly higher than the rest of the country China's GNP continues to grow at a steady and high rate China's employment rate is relatively stable and the minimum wage continues to rise The overall economic transformation of society is not yet complete The growth in communications market capacity
Lowering of the thresholds for the export of labor and capital, and increased liquidity Lowering of product prices, and the shortening of product lifecycles Banks Borrowing is more difficult domestic and foreign stock markets are in the doldrums
Society as a whole is in an inflationary situation, prices are rising quickly
The level of disposable income of residents continued to grow steadily at a high rate
The differences in income and consumption habits between the domestic regions is relatively large, and the East is significantly higher than in other regions
3 Socio-cultural environment
The demand for after-sales service is getting higher and higher. After-sales service requirements are getting higher and higher, the world's population is gradually aging
People's lifestyles tend to be personalized, leisure
With the development of the economy, the rapid popularization of the Internet and mobile Internet, to promote the rapid growth in demand for wireless network services, especially cell phone terminal business
The domestic education sector is developing rapidly, and the proportion of illiteracy is declining year by year. People are accustomed to saving money in the bank due to the economic downturn
People are increasingly rationalizing their purchases and preferring cost-effective products The income gap is now quite obvious and will continue for some time The emphasis on branding and product quality has become the consumer philosophy of the contemporary people The demand for consumer goods in the family unit has increased The miniaturization of product design and packaging People are paying more and more attention to the efficiency of the products and environmental protection
Huawei's business is a very important part of the company's business.
Huawei's business areas
The value of consumer information products tends to be mature, and the consumer group continues to expand
The U.S. political and civil society strongly rejects Huawei, and the U.S. suggests that Huawei may be used by China *** to engage in espionage activities
Interfered with by the U.S. market's "national security". Interference. The U.S. Department of Defense and some lawmakers have been concerned that Huawei's infrastructure equipment could pose a threat to U.S. national security if it enters the U.S. telecommunications network.
The words "national security" have become a market curse, and Huawei is suffering from huge non-market factors around the US, the market that Chinese telecom equipment makers want to break through the most. For example, due to "national security" concerns, US operator Sprint Nextel excluded Huawei from its latest bidding process at ......, despite the fact that Huawei's bid was lower than those of Alcatel-Lucent, Ericsson, and Samsung. >>
Question 6: How is Huawei's cell phone product line differentiated There are two brands under the Honor and Play brands. Glory brand positioning in the high-end cost-effective, flagship configuration, mid-range price. The model is mainly glory 6/7/8 and derivatives, such as 6plus, 7i, this year the new addition of the V series, positioning high-end technology, the model has V8, and glory 8 to form a double flagship. This year also released a Note8, positioning high-end large screen, focusing on video and audio games and mobile public. There used to be X series, 7-inch large screen, strong performance, positioning large screen flagship, I do not know if there is still this year, may be Note8 top. Play brand positioning entry-level, low-end, enough configuration, ultra-low price, or mainstream configuration, low-end price. There are mainly N (3/4/5), X, C, A four major series: N series is the basic model, configuration is low, positioning entry; X series configuration is high, mainstream performance, positioning of the thousand dollar flagship; C series mainstream performance, positioning of the middle and high end, lower than the X series, higher than the N series; A series of configuration is the lowest, the performance can be useful, positioning of entry, the main elderly, non-mainstream machine.
Question 7: What about the various series of Huawei cell phones! Introduce! I used Huawei's c8813q is not bad, but Huawei cell phone original headset volume is not big, and ordinary other headset can not be used
Question 8: Huawei status Huawei company is now a very fierce stone, in the domestic industry belongs to the first, should be ranked third in Asia . Huawei products are trustworthy!
Question 9: Huawei cell phone sales model Huawei Terminal Company, which spent the golden period in 2009, put a lot of personnel and resources in the CDMA market in 2009. In the national market to obtain 19.8% of the CDMA market share, the name of the sea only after the Samsung giant, ranked second. Sales staff in various cities can be said to want the wind to get the rain.
But as the market changes, none of the three major domestic carriers have the will to keep the cell phone market under control. Operators are actively opening up their respective cell phone subsidies to the community's major cell phone stores, provincial packages, local packages and regional small chains, in order to seek better channels to do the number. In particular, China Telecom, the city no longer uniformly reported demand in the group and business halls, social channel sales. The previous completely closed CDMA market to the channel open, with subsidies, profits incentivized most of the dealers involved in the CDMA channel.
The former CDMA closed market model Huawei like a fish out of water. Huawei is best at is the core of public relations, and through the core of these operators in the source of goods on the share of its products stuck, completely equipment operation mode continuation. Huawei in 09 years of telecommunications vigorously subsidize the development of low-end CDMA users in the process of obtaining lucrative profits. But after the transformation of the entire telecom market, it is no longer a time when one or two core figures can determine Huawei's sales. Huawei's sales model bottleneck, in many cities and towns in the first-line stores can not arrive or arrived in the pre-market crosstalk, sales have been seriously affected.
Personally, I think Huawei's sales of cell phones in the problem:
1, long-term concern and carrier resale market, the price system on the channel profit distribution is unreasonable.
Today's cell phone market is divided into carrier resale market and ordinary social channel market. In the carrier resale market (closed) is a few core people to determine the sales of the market. In the social channel sales is a market where several factors determine sales, such as channel profit, brand, sales ability, publicity and so on. Channel profits in the social channel in the first place, want to let the dealer to carry goods, a reasonable profit is he will certainly put forward. Huawei's C network product profits at 16%, generally in the similar products under 22%, brand influence in the Tianyue, Coolpad and other national brands. Under the same conditions in the social channel has a certain brand of Tianyu, Coolpad and other products are the first dealer. Simple comparison is as follows:
Brand
Profit
Remarks
Samsung
15%-17%
Low profit, international first-tier brands, sales flow fast. Overall profit is not weak, and can pull other product sales.
ZTE
20%-25%
Relatively high profits, dealers will prioritize the pickup
Huawei
16%-18%
Lower profits, brand effect is not high
Coolpad
20%-29%
Higher profits, well-known domestic brands. There are core dual-network dual standby technology
Tianyue
20%-30%
Higher profits, well-known domestic brands, there is a better core channel
2. Long-term concern with the operator resale market, no cooperation with the core distribution channels.
In Huawei, which has been focusing on the carrier market, the partners in the channel are almost 0 . In the case of the entire market shift, Huawei needs to re-find cooperation dealers. Need to re-plan the cooperation channel. It is unlikely that these operations will be completed in the short term.
3. Terminal sales staff have been working with carriers for a long time, and have basically lost the ability and skills to negotiate with dealers.
Long-term cooperation with operators, the basic face of the state-owned enterprises are managers, they are not concerned about profitability issues and dealers care about things are very different. Suddenly change this kind of cooperation and communication object, need a period of time over, and sales staff on the local social channel market is not familiar with. Can not quickly reach the cooperation with the dealer.
Huawei Terminal Company recruited business managers also have a tendency to do in the cell phone social channels for many years such as Tianyin, Acuity, and the region has a certain understanding of the first choice.
4, a single means of promotion
Buy a cell phone to send a gift is Huawei's most operational techniques. The social channels of the operation of the means of staff incentives, store manager incentives, points for awards, a variety of contests and so on. It can be said that a variety of ways, and Huawei in this regard still need to improve.
The above personal views on the operation of Huawei terminal. I'm not sure what I think, I'm not panicking, I hope the experts will point out, I'm honored.... >>
Question 10: Xiaomi, Huawei, Meizu brand positioning and brand difference analysis Meizu company was founded in 2003, headquartered in Zhuhai, Guangdong Province. It has been engaged in the field of player for 7 years. Meizu has its own R&D team, production base, and a wide coverage of physical certified stores. The company is committed to providing consumers with international first-class performance and quality of electronic products, and based on the middle and high-end market.
In 2006 Meizu's mp3 was already a well known brand in the international market, and was even exported to dozens of countries such as Europe, the US, Japan, and South Korea, which consolidated its leading position in the domestic mp3 market. In the brilliant time, Huang Zhang (founder of Meizu Technology) but saw the decline of the global MP3 player industry. By 2007, he gave up his position as the leader of the domestic MP3 market and turned to the research and development of Internet smartphones. Player representative products: Meizu M6, M3 and so on.
Meizu cell phone models: Meizu M8 series, Meizu M9, Meizu MX series, Meizu MX2 series, Meizu MX3 series, Meizu MX4 series, Meizu Blue series.
Meizu cell phones adhere to the strategy of high-quality goods, continuous innovation (Meizu technology also has a lot of patented technology) the design of each phone, the manufacturing process is the contemporary industry-leading level, by the greater consumers like, but also has a lot of loyal users and fans (generally referred to as "Meizu friends", also known as "Kerosene"), and also has a lot of loyal users and fans. "The company's products and services have been recognized by many of the world's largest and most respected brands.)