Copywriting is widely used and is often used in advertisements, product introductions, and television news. Through creative and strong text editing, the central idea of the theme is expressed, while using a variety of interesting ways of expression to make the content more vivid and interesting. Many people enter the company, the superiors will let the staff to write some product copy, brainstorming, choose the best publicity and promotion of the product copy, there are many applications. So, what is the formal copy editing format used by the company.
Copywriting is composed of the title, subtitle, advertising body, advertising slogan. It is a literalized representation of the content of the advertisement. In advertising design, the copy is as important as the pattern graphics, the graphics have a pre-impact and the advertising copy has a deeper impact.
Advertisement title: it is the theme of the advertisement copy, often also the focus of the advertisement content. Its role is to attract people's attention to the advertisement, leave an impression and arouse people's interest in the advertisement. Only when the audience is interested in the slogan, will they read the body. Slogans can be designed in the following forms: intelligence, question and answer, prayer, news, slogan, hint, reminder and so on. Advertising copywriter to edit slogans should be concise language, easy to understand and remember, clear delivery, novelty and personality, the number of words in the sentence is generally mastered in 12 words or less is appropriate.
Advertising subtitle: it is a complementary part of the advertising program, there is a punctuation role. Mainly in the title of the supplement and make people feel that the previous do not understand, here all let people understand.
The body of the advertisement: the body of the advertisement is the product and service, with objective facts, specific instructions, to increase consumer understanding and awareness, to convince people. The body of the advertisement should be written in a factual and easy-to-understand way. Regardless of the type of subject matter used, it is important to grasp the main message to the narrative, simple and clear.
Advertising slogan: Slogan is a strategic language, the purpose of which is to make consumers grasp the individuality of a product or service by repeating the same expression over and over again, so that the spirit of the company can be different from that of other companies in the domain. It has become an indispensable element in the promotion of goods. Slogans often take the form of associations, metaphors, promises, inferences, praises and commands. Advertising slogan writing should pay attention to concise, clear language, original and interesting, easy to remember, easy to read and catchy.
The so-called advertisement copy is the form of advertisement information content expression with rhetoric. Advertising copy is divided into broad and narrow sense, the broad sense of advertising copy refers to the advertising language, image and other factors, on the established advertising theme, advertising ideas for the specific performance. Advertising copy in the narrow sense refers to the expression of advertising information in words and text composition. Advertising copy in a broad sense, including the title, body, slogan writing and the choice of advertising image with; narrow advertising copy including the title, body, slogan writing.
Companies will use the copy will be the company's products or development projects for planning or other purposes, so, for the new employees just entered the job, learn to write a formal copy editing format is very important, is also considered a basic vocational skills, you can show their talents, but also to their own development of the career path to bring a lot of help.
Copywriter, originally refers to the table where the books are placed, and later refers to the person who writes on the table. Now it refers to the position in the company or enterprise engaged in written work, that is, the words to express the creative strategy that has been developed. Copywriting it is different from the designer with the picture or other means of expression, it is a process of performance, development process, deepening the process of successive and creative advertising, mostly in advertising agencies, corporate publicity, news planning and so on.