As we all know, e-commerce promotion conversion effect is better, when the number of major e-commerce platform advertising tools, today to say a few words about the placement of commodity promotion strategy.
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The e-commerce customers have actually entered the "deep shopping "+" fine selection "in the scene. So how to successfully attract the attention of customers and trigger them to click further, in this scenario, we should pay attention to what skills and strategies when placing ads?
One, the crowd
Shopping, like similar goods placed next to each other on the shelves in the same area, free to choose
Two, material & copywriting
So in the preparation of material should pay attention to what? Excavate the core features of the goods, with eye-catching pictures to attract consumers to click: Example: a European brand hair dye cream business detail page, shopping - recommended for you position screenshot as follows: the comparison of these six pictures, for hair dye cream this product, the effect of dyeing color itself is to attract buyers of the core selling point, then with the effect of real human hair color of the advertisement, it must be more than simply just a white background + commodity picture of the material Attractive. Above, I hope to be able to help you!