He was originally a poor boy, and Beijiao Town, where he was born, was just a small fishing village. At the age of 26, He Xiangjian became a street cadre in charge of mass employment, but the town couldn't even find a job with a salary of 60 cents a day. Street cadres in He Xiangjian are quite annoyed. In a rage, they pooled 5,000 yuan to form a production team of 23 people.
He Xiangjian's first entrepreneurial project had nothing to do with electrical appliances, but produced plastic products, such as plastic bottle caps and rubber balls. At that time, the conditions were difficult and there was no money to heat the plastic with electricity. He Xiangjian and the workers used kerosene lamps to heat the plastic. Products can only be turned into money if they are sold. He Xiangjian carried a big sack full of products all over Guangdong Province, so CSI supported these members on his own.
The production team of 1973 had a hard time, and the brothers generally complained that they didn't have enough to eat, mainly because the profit of plastic products was too low. Fortunately, the relevant state departments gave the production team some industrial orders, and the production team successfully transitioned through some hardware projects. After several transformations, He Xiangjian finally set foot in electrical appliances. 1980, the factory in He Xiangjian was transformed into a domestic brand of electric fans, producing accessories.
Ambitious He Xiangjian, obviously not satisfied with just producing accessories, quietly mastered the related technology of producing electric fans, and developed his first electric fan, named "Pearl". In order to promote their own products and lead the next group of people to live a better life, CSI runs around the world with heavy electric fans to promote them. At that time, electric fan factories mushroomed everywhere, and CSI opened its own market with the excellent quality of "Pearl".
198 1 year, "pearl" was officially renamed as "beauty", meaning "beautiful life". Relying on excellent quality, we beat many competitors. In that year, the turnover exceeded 3 million and the profit was 400,000. The second year's performance doubled directly. However, the bulkiness of beautiful electric fans is a headache for CSI. After all, the memory of the day when metal electric fans were sold everywhere was too deep!
I have to say that He Xiangjian really has the spirit of being the best in the world. 1983, CSI started selling plastic electric fans when everyone was still selling heavy metal electric fans! Unlike metal electric fans, which cost nearly 100 yuan, plastic electric fans are cheaper, lighter and cheaper. Soon CSI eliminated a group of competitors through plastic fans!
He Xiangjian, who has been producing electric fans for many years, is eyeing the air-conditioning business again. Air conditioning is already a higher-dimensional product, so it is certainly unrealistic to think on your own like an electric fan. He Xiangjian is not soft on talent recruitment, and heavily hires professionals. 1995, Midea formally established an air-conditioning production line and became a competitor of Gree. Even in 1998, Midea began its own research on air conditioning.
Csi thought that there was a problem of insufficient purchasing power in China at that time, so it set its sights on the international market and fought its way out at a low price abroad! Brand awareness and sales are on the rise. It can be said that the road to becoming bigger and stronger in the United States is different from other enterprises, and a considerable part of the credit comes from foreign trade!
From electric fans to air conditioners to all walks of life, Midea Group has grown into a business empire! Through investment and acquisition, He Empire covers new energy, real estate, home appliances, environmental protection, robotics, finance and other fields. After all, it started from manufacturing, and most of the industries involved in He Empire are mainly industrial and manufacturing. Although He Xiangjian has three children, none of them is willing to take over. Why?
He Xiangjian's three children are all excellent, each with his own industry, so it is difficult to abandon his own business to take over his father's class! Of course, He Xiangjian has his own successor, and he is Fang Hongbo! Fang Hongbo, who has worked hard in the United States for 30 years, is famous for daring to think, do and speak, and therefore won the favor of CSI. Now CSI has taken a back seat and handed over the enterprise to Fang Hongbo. Midea group has been sailing smoothly under the leadership of you, and 80-year-old Mr. He can safely enjoy his old age!
188.7 billion worth, no one took over! He Xiangjian, 80, can only take care of beauty for outsiders.
Worth 65.438+0887 billion, but no children are willing to take over, He Xiangjian can only take care of beauty for outsiders.
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