Jingxi and Jingdong, Jingxi and Jingdong shopping is different?
Why separate?
Unlike this, Jingxi is mainly centered on the shopping business, which is more about stimulating multi-level **** enjoyment through inexpensive goods and social play. At the same time hope to tap more users and quickly recommend the development of the sinking market. Then Jingdong not only have Jingxi play, there are many other play, such as seconds, supermarkets, Jingdong to home, Jingdong live and so on.
The two can be said to complement each other, Jingdong for the sinking market to develop a Jingxi and spike two major play. Jingxi has an independent responsible team, independent operation of the operation, and the positioning of the main station separated from the new way of playing, the supply chain is also new, but there is integration with the main station.
This difference is mainly targeted at different groups of people, positioning is also different. Jingdong is more focused on the recognition of well-known brands is high, that Jingxi face is high productivity of high quality but brand building is still to be improved factory-type merchants. That is to say, the two stationed merchants are different, the main products are also different, Jingdong's main products are mainly branded products, Jingxi products are mainly made in China.
Jingxi is part of Jingdong, if you do not pursue the brand, more concerned about the product itself, then you can enter the Jingxi shopping. If you are shopping for branded goods, then Jingxi will not be able to meet the demand and you can enter Jingdong to shop.
Jingdong goods directly buy, and Jingxi mainly to group, play and Pinduoduo similar, group purchase is more favorable, single buy higher price.
Jingxi is an online channel targeting lower-tier markets, mainly for consumers in emerging markets. It is differentiated and complementary to Jingdong's main site in terms of "people", "goods" and "field" with its inexpensive goods and rich social activities.
JingXi's homepage channels include shopping, recharging phone bills, cutting to 1 yuan, raising a dog to get a grand prize, and collecting gold coins every day, etc. Among them, the first five channels are obvious shopping entrances, while cutting to 1 yuan and raising a dog to get a grand prize are obvious social games.
Additionally, Jingxi also has a 10 billion subsidy policy, which was launched with the merchant ****, a 10 billion subsidy program that covers a wide range of electrical appliances, digital, health care and other fields, and the global purchase is also involved in it.
Jingdong as long as the majority of branded products, and Jingxi is mainly low-priced shopping mainly, so there is still a difference between buying things, if you want to save money you can choose the Jingxi, if it is the pursuit of quality products can be chosen to Jingdong direct order, this is the difference.