Japanese YAMAHA
The origin of the Yamaha brand
The origin of the name Yamaha is the surname of the company's founder, Yamaha (Yamaha) Tonan, who was founded in 1887. Familiar with Western science and technology from a young age, Yamaha initially repaired medical equipment and also repaired organs, eventually leading to the birth of the Yamaha brand. Out of confidence in his career prospects, Yamaha overcame all difficulties and founded the Yamaha Organ Company. With a motivated, far-sighted and decisive style, Yamaha finally achieved success. These laid the foundation of the Yamaha brand and are also an important spiritual wealth of today’s Yamaha Group.
In the early days of its opening, it mainly produced organs. In 1900, it began to produce performance pianos and an increasing number of other different types of musical instruments. Later, Yamaha's business scope became increasingly diversified, including electronic music products, sporting goods, and even electric bicycle products. The development of audio and video products took more than ten years. Yamaha's entrepreneurial purpose is: "Through the production and development of various creative, high-quality, and high-tech products, comprehensively improve people's quality of life." Yamaha's business philosophy is: "Customer first, quality first, people-oriented , serving the world. " Among them, customer first is the primary goal, so from product design to production improvement to after-sales service, Yamaha tries to meet customer needs in all aspects and turn people's dreams into reality.
Surround amplifiers have always been YAMAHA’s best products. YAMAHA's famous technology in AV amplifiers is its colorful sound field effects. Looking at YAMAHA's products over the years, you will find that sooner or later, its products will use chips developed by itself. Because YAMAHA company has done a lot of in-depth research on surround sound, it has produced a lot of effective results. Other manufacturers' chips cannot incorporate YAMAHA's research results, so they will eventually develop their own chips.
Friends who know how to enjoy music know YAMAHA’s status and influence in the audio-visual industry. Since 1986, YAMAHA has been continuously developing and producing home theaters, and has a leading position in the industry. In early 2000, the home theater was changed from 5.1-channel to 6.1-channel all-digital sound.
Easy-to-use operating interface has become a feature of YAMAHA AV amplifiers, because for some higher-end amplifiers, users must adjust various parameters on the TV screen. Frankly speaking, this method is too revolutionary. All the information about the new features can be seen on the display of the fuselage, making it much more convenient to adjust. Anyone who knows a little about Yamaha DSP amplifiers will remember that its chip has a number starting with YSS, such as: YSS-918 for "CINEMA DSP ENGINE" (Cinema DSP Engine) or YSS-908 for omitting the DTS decoder.
Tuning fork logo
The three crossed tuning fork shapes of the Yamaha logo represent the partnership between the company's three pillars - technology, products and sales, and the circle means that the company is The never-ending vitality in the world of vocal music. This logo also symbolizes the three basic elements of music: melody, rhythm and harmony.