Without realizing it, we have entered February, and the situation of the much-anticipated "new coronavirus pneumonia" outbreak is still grim, and looking at the rising number of confirmed cases, I believe that we all have mixed feelings in our hearts. In the battle against the epidemic, we have also seen a lot of people.
There are some chilling ones, such as the inaction of some organizations, the unscrupulous businessmen taking the opportunity to inflate the price of masks, and the network of people deliberately spreading rumors and creating social panic, and so on. Of course, there is still positive energy in society, and we have seen the warm side. In the face of the raging virus, all walks of life are rushing to the aid of the epidemic area, showing the "one side in trouble, eight sides to support" spirit.
And in the automotive industry, which is the focus of Kiang's attention, in addition to Geely, Great Wall, BYD and other independent car companies, as well as joint ventures such as Mercedes-Benz, BMW, Toyota, etc., after the epidemic, they have all contributed their own strength to the infected areas, including donations, donations of materials, production of ambulances, and set up a special fleet of vehicles.
It is believed that we all know that the automobile industry in 2019 is not good, many car companies sales have declined, and even some car companies have been "difficult to protect themselves", but they are still determined to help the epidemic area, for example, Jiang brother below to say that the four car companies.
1, Jaguar Land Rover?
Donation of 8 million yuan
Data show that in 2019, Jaguar Land Rover's global car sales were 557,706 units, a year-on-year decline of 5.9%, of which the Jaguar brand was 161,601 units, a year-on-year drop of 10.6%, and the Land Rover was 396,105 units, a year-on-year decline of 3.8%. There was also a 13.5 percent year-on-year drop in China, Jaguar Land Rover's most important market.
While the car market is in the doldrums, first- and second-tier luxury cars are actually still quite popular, and with the exception of Cadillac, which has seen a slight decline, other brands can be said to be making a lot of money. From this can also be seen Jaguar Land Rover's embarrassment, you know, in recent years, "70% off leopard, 80% off tiger" has gradually become the consumer's **** knowledge, but the price for quantity but did not come to the success of sales.
Many people are even worried that Jaguar Land Rover will be the same as Infiniti and Acura, reduced to the third line of luxury brands. Of course, even though Jaguar Land Rover hasn't had a good time in the past two years, it still made an emergency donation of 8 million yuan for epidemic prevention and control support in the face of the outbreak.
According to the plan, Jaguar Land Rover will launch 30 new models, including the new Jaguar F-TYPE and the all-new Defender, by the end of 2021 to further stimulate sales. Whether it can eventually stabilize the luxury brand's position remains to be seen.
2, Ford
Donation of 8 million yuan
According to published data, Ford's sales in China in 2019 amounted to 568,000 units, a year-on-year drop of 26.1 percent. Among them, the most "black" Changan Ford cumulative sales of only 184,000 units, down 51.3% year-on-year, suffered a cut. And for this state of affairs, I believe we are not surprised.
Because this is already Ford's "three consecutive falls", since the peak sales of more than 940,000 units in 2016, Ford has lost itself. 6% in 2017, 37% in 2018, plus 26.1% in 2019, Ford has gone downhill is an indisputable fact.
But even though it's hard, Ford has reached out in the face of the epidemic. Earlier Ford China officially announced that in the face of the severe situation of the new coronavirus-infected pneumonia epidemic, Ford and its joint venture in China **** donated 8 million yuan worth of medical supplies to actively support the fight against the epidemic.
Of course, the epidemic can not be delayed, Ford is also in jeopardy, and in the new 2020, Ford will put a number of new cars to boost sales, after the Ford Rui Inter has sounded the horn of the counterattack, and the follow-up will also have the first mid-size SUV Explorer to come, the future of Ford is going to fight back or continue to decline, and here need to make a question mark.
3, JAC
Donation of 10 million yuan
In 2016, JAC's sales were also as high as 643,000 units, in 2017, quickly shrunk to 510,000 units, and in 2018 fell again to 462,000 units. With the decline in sales, JAC's profits have also declined year after year, and even lost 786 million yuan in 2018.
And in 2019, JAC's overall sales were 421,000 units, of which passenger car sales were 163,000 units, down 17.8% year-on-year. Pure electric vehicle sales of 58,000 units, a year-on-year decline of 8.87%. In fact, if not for the accumulated government subsidies of more than 800 million yuan received, JAC in 2019 would still continue to lose money.
Lifan, Haima, Cheetah, and BAIC Yinxiang, which once fought with JAC in the second- and third-tier camps, are all close to closing, and at this point JAC seems to be trending in the same direction. But even so, JAC has donated 10 million yuan through the Wuhan Red Cross to aid the epidemic.
Considering that its fuel car field of S3 and other series of small SUVs are no longer brave, the new energy field in 2019 encountered "subsidy slopes" and the impact of the new forces, the situation is also very serious. For JAC, 2020 is not optimistic.
4, ailai car
Donation of 5.3 million yuan
By January 31, at least six new car-making forces to support Wuhan and other serious areas of the epidemic, respectively, ailai car, weimar car, small peng car, ideal car, Nezha automobile and the new special car. Among them, the most attention-grabbing one is Azalea.
According to previous data, in 2016, Azalea Auto suffered a net loss of 2.573 billion yuan, in 2017, the net loss was 5.021 billion yuan, and in 2018, the net loss was 9.639 billion yuan, which means that in the last three years, the cumulative loss of Azalea Auto has reached 17.233 billion yuan. In 2019, its founder Li Bin was labeled "the most miserable person in 2019", the hardships of which need not be mentioned.
But in the face of the epidemic, the huge blood loss of Azera Auto still the first time to come to the aid of Wuhan, donated 300,000 yuan worth of medical supplies, including masks, medical hats and surgical gowns. 29 January, it is additional yardage, with the help of the Azera user trust to raise 5 million yuan of special funds to fight the epidemic.
From its inception, Azalea has often been pushed into the limelight, and has faced countless questions. In a situation of continuous money loss, the pressure it has endured is unimaginable, and in 2020, along with Tesla's entry into China, its burden will be even heavier, and how it will break the ice in the future, the difficulty is not small ah.
Writing in the end
In fact, the four car companies introduced by Jiang, their donation behavior is not greater than that of other car companies, but it is said that in times of trouble, even if their own lives are not as good as they would like to be, but in the face of the urgent need for assistance in the epidemic, but also to contribute to their own modest contribution, the spirit is really worthy of our affirmation.
This kind of affirmation is not mixed with the interests of the foundation, more is the embodiment of corporate responsibility. And for those who did not donate to the car companies, we do not have to moral abduction. Here, Kiang also called for more power to join in the aid to Wuhan and many other places in the country where supplies are scarce medical institutions.
This article comes from the author of the automobile home car family number, does not represent the views of the automobile home position.