Chapter 1 General Provisions
Article 1 In order to regulate advertising activities, promote the healthy development of the advertising industry, protect the legitimate rights and interests of consumers, maintain social and economic order, and give full play to the role of advertising in socialism This law is formulated to play an active role in the market economy.
Article 2: Advertisers, advertising operators, advertising publishers, and advertising sponsors shall abide by this law when engaging in advertising activities within the territory of the People's Republic of China.
The term “advertising” as mentioned in this Law refers to commercial advertisements in which commodity dealers or service providers bear the expense and directly or indirectly introduce the goods they promote or the services they provide through certain media and forms.
The term “advertiser” as used in this Law refers to a natural person, legal person or other organization that designs, produces and publishes advertisements by itself or by entrusting others to promote goods or services.
The term “advertising operators” as used in this Law refers to natural persons, legal persons or other organizations that are entrusted to provide advertising design, production and agency services.
The term “advertising publisher” as used in this Law refers to the natural person, legal person or other organization that publishes advertisements for advertisers or advertising operators entrusted by advertisers.
The term "advertising testifier" as used in this Law refers to a natural person, legal person or other organization other than the advertiser who recommends and certifies goods and services in advertisements.
Article 3: The state encourages and supports the development of the advertising industry, and the relevant competent departments under the State Council shall formulate and implement policies and measures that are conducive to the healthy development of the advertising industry.
Article 4: Advertisements should be true, legal, and consistent with the requirements of building socialist spiritual civilization and promoting the excellent traditional culture of the Chinese nation.
Article 5: Advertisements must not contain false content, and must not deceive or mislead consumers.
Article 6: Advertisers, advertising operators, advertising publishers and advertising recommenders shall abide by laws and administrative regulations and follow the principles of fairness, good faith and credibility when engaging in advertising activities.
Article 7: The administrative department for industry and commerce of the State Council is responsible for the supervision and management of advertising nationwide, and the relevant departments of the State Council are responsible for work related to advertising management within the scope of their respective responsibilities.
Local industrial and commercial administrative departments at or above the county level are responsible for the supervision and management of advertising in their respective administrative regions, and relevant departments of local people's governments at or above the county level are responsible for advertising management-related work within their respective scopes of responsibility.
Article 8: Advertising industry organizations should strengthen industry self-discipline, guide advertisers, advertising operators, advertising publishers, and advertising recommenders to engage in advertising activities in accordance with the law, and promote the integrity of the advertising industry.
Chapter 2 Advertising Guidelines
Article 9 Advertisements shall meet the following requirements:
(1) The performance, function, origin and use of the goods in the advertisement , quality, ingredients, price, manufacturer, validity period, commitment, etc. or any expression of the content, provider, form, quality, price, commitment, etc. of the service, it should be clear and understandable;
(2) ) If the advertisement indicates that the goods or services being promoted are accompanied by gifts, the varieties, specifications, quantities, validity periods and methods of the gifts shall be clearly stated;
(3) The content that laws and administrative regulations stipulate in advertisements should be clearly stated, It should be displayed prominently and clearly.
Article 10 Advertisements shall not have the following circumstances:
(1) Use or disguised use of the flag, national emblem and national anthem of the People's Republic of China;
(2) Use or disguised use of the name or image of a state agency or a staff member of a state agency;
(3) Use terms such as "national level", "highest level", "best", etc., but obtain the name or image in accordance with the law. Exceptions;
(4) harming the dignity or interests of the country and leaking state secrets;
(5) hindering social stability and harming the interests of the public;
(6) Endangering personal and property safety, leaking personal privacy;
(7) Obstructing public order or violating good social customs;
(8) Containing Obscene, pornographic, gambling, superstition, horror, and violent content;
(9) Content containing ethnic, racial, religious, and gender discrimination;
(10) Harming the environment and nature Protection of resources or cultural heritage;
(11) Other situations prohibited by laws and administrative regulations.
Article 11 Advertisements shall not harm the physical and mental health of minors and persons with disabilities.
Article 12 If the matters involved in the advertising content require administrative permission, they shall be consistent with the content of the permission.
The citations used in advertisements such as data, statistics, survey results, abstracts, quotations, etc. must be true and accurate, and the source must be indicated. If the cited content has an applicable scope and validity period, it should be clearly stated.
Article 13: If the advertisement involves patented products or patented methods, the patent number and patent type shall be indicated.
Those who have not obtained patent rights are not allowed to falsely claim to have obtained patent rights in advertisements.
It is prohibited to use patent applications that have not been granted patent rights and patents that have been terminated, revoked or invalid for advertising.
Article 14: Advertisements shall not disparage other producers and operators and their goods or services.
Article 15: Advertisements should be identifiable and enable consumers to identify them as advertisements.
Mass media shall not publish advertisements in the form of news reports. Advertisements released through mass media should have advertising marks and be distinguished from other non-advertising information, so as not to mislead consumers.
Article 16 It is prohibited to publish prescription drug advertisements in media other than pharmaceutical and medical professional journals determined in accordance with drug management laws and administrative regulations. Advertisements for prescription drugs should display the words "This advertisement is for medical and pharmaceutical professionals only" in a prominent position, and advertisements for over-the-counter drugs should display the words "Please follow the drug instructions or purchase and use under the guidance of a pharmacist" in a prominent position.
Ads for medical devices recommended for personal use should be marked with the words “Please read the product instructions carefully or purchase and use them under the guidance of medical personnel.” If there are contraindications or precautions in the medical device product registration certificate, the advertisement should indicate "For details of contraindications or precautions, please refer to the instructions."
Article 17 Drugs, health foods, medical devices, and medical advertisements shall meet the following requirements:
(1) They shall not contain unscientific assertions or guarantees indicating efficacy;
p>
(2) The cure rate or effectiveness shall not be stated;
(3) The efficacy and safety of other drugs, medical devices or other medical institutions shall not be compared;
(4) The names of medical research institutions, academic institutions, medical institutions, industry associations or professionals or patients shall not be used to make recommendations or testimonials;
(5) No other contents prohibited by laws and administrative regulations shall be used content.
Article 18: Narcotic drugs, psychotropic drugs, toxic drugs for medical use, radioactive drugs and other special drugs, as well as drugs, medical equipment and treatment methods for drug treatment, are not allowed to be advertised.
Article 19 Advertisements for pesticides, veterinary drugs, feeds and feed additives shall meet the following requirements:
(1) They shall not contain absolute assertions indicating safety;
< p>(2) It shall not contain unscientific assertions or guarantees indicating efficacy;(3) It shall not use the names of scientific research institutions, academic institutions, technology promotion agencies, industry associations or professionals or users to make recommendations , proof;
(4) No explanation of effectiveness;
(5) No text, language or images that violate safe use regulations;
(6) ) shall not contain other content prohibited by laws and administrative regulations.
Article 20 It is prohibited to use mass media and forms such as radio, film, television, newspapers, periodicals, books, audio-visual products, electronic publications, mobile communication networks, and the Internet to publish or publish tobacco advertisements in disguised form.
It is prohibited to operate in various waiting rooms, theaters, conference halls, sports venues, libraries, cultural centers, museums, parks and other public places, as well as in building control areas of hospitals and schools, and in public places. Tobacco advertisements are placed on vehicles. Outdoor tobacco advertising is prohibited.
Article 21 Tobacco and alcohol advertisements shall meet the following requirements:
(1) Images of smoking or drinking shall not appear;
(2) No images of smoking or drinking shall appear;
(2) Use the name or image of a minor;
(3) Shall not induce or encourage smoking, drinking, or promote uncontrolled drinking;
(4) Shall not express or imply that smoking or drinking has any harmful effects Eliminate tension and anxiety, increase physical strength and other effects.
Tobacco advertisements must be approved by the local industrial and commercial administration department at or above the county level. Approved tobacco advertisements should be marked with the words "Smoking is harmful to health."
Article 22 Education and training advertisements shall comply with the following requirements:
(1) No advertisements for further education, passing examinations, obtaining degrees or certificates, or for education or training Make guaranteed commitments about the effectiveness of the examination;
(2) It is not allowed to publicize that the examination institution or its staff and examination proposition personnel participate in education and training;
(3) It is not allowed to use scientific research institutions, Recommend and certify in the name of academic institutions, industry associations, professionals, and beneficiaries.
Article 23 Investment promotion and other advertisements for goods or services with expected return on investment shall meet the following requirements:
(1) Provide reasonable reminders of possible risks and risk responsibilities or warning;
(2) No guarantee commitments shall be made regarding future effects, income, or conditions related thereto, and no guarantee of capital, no risk, or guaranteed income shall be expressly or implicitly allowed, unless otherwise stipulated by the state;< /p>
(3) The names of academic institutions, industry associations, professionals, and beneficiaries shall not be used to make recommendations or testimonials.
Article 24 Real estate advertisements shall meet the following requirements:
(1) No financing or disguised financing content shall be included, and no promises of appreciation or investment return shall be included;
>(2) The project location shall be expressed in terms of the actual distance from the project to the existing traffic artery of a specific reference object, and shall not be expressed in terms of the time required;
(3) Price-related matters shall Comply with relevant national regulations, and clearly indicate the validity period of the price;
(4) If it involves transportation, commerce, cultural and educational facilities and other municipal conditions under planning or construction, it should be clearly stated;
< p>(5) The area should be expressed as the building area or the built-up area within the suite;(6) The housing information should be true.
Article 25: Crop seeds, forest seeds, grass seeds, breeding livestock and poultry, aquatic seedlings and breeding advertisements regarding variety names, production performance, growth amount or yield, quality, resistance, special Statements on use value, economic value, scope and conditions suitable for planting or breeding, etc. should be true, clear, and clear, and should meet the following requirements:
(1) Scientifically unverifiable assertions shall not be made;
(2) It shall not contain unscientific assertions or guarantees indicating efficacy;
(3) It shall not analyze, predict or make guaranteed promises about economic benefits;
(4) Do not use the names of scientific research institutions, academic institutions, technology promotion agencies, industry associations or professionals or users to make recommendations or certifications.
Article 26 Except for drugs, medical devices, and medical advertisements, any other advertisements that involve disease treatment functions, use medical terms, or that are likely to confuse the products being promoted with drugs or medical devices are prohibited. term.
Article 27: Advertisements that deceive or mislead consumers with false or misleading content constitute false advertising.
An advertisement is considered false advertising if it falls under any of the following circumstances:
(1) The goods or services being promoted do not exist;
(2) The goods or services promoted are The performance, function, origin, use, quality, specifications, ingredients, price, manufacturer, validity period, sales status, honors and other information of the product, or the content, form, quality, price, sales status, honors and other information of the service and other information, as well as promises related to goods or services, which are inconsistent with the actual situation and have a substantial impact on purchasing behavior;
(3) Using fictitious, forged or unverifiable scientific research results, statistical data, Survey results, abstracts, quotes and other information as supporting materials;
(4) Fabricating the effects of using goods or receiving services.
Article 28: The administrative department for industry and commerce under the State Council shall, in accordance with this Law, formulate specific specifications for advertising guidelines alone or in conjunction with relevant departments under the State Council.
Chapter 3 Advertising Activities
Article 29 Radio stations, television stations, newspapers and periodical publishing units engaged in advertising publishing business shall have agencies specialized in advertising business, equipped with the necessary Personnel must have places and equipment suitable for publishing advertisements, and must register for advertising publishing with the local industrial and commercial administration department at or above the county level.
Article 30: Advertisers, advertising operators, advertising publishers, and advertising recommenders shall enter into written contracts in accordance with the law during advertising activities.
Article 31: Advertisers, advertising operators, advertising publishers, and advertising recommenders shall not engage in any form of unfair competition in advertising activities.
Article 32: When an advertiser entrusts the design, production, or publication of advertisements, he or she shall entrust an advertising operator or advertising publisher with legal business qualifications.
Article 33: Advertisers shall be responsible for the authenticity of advertising content.
Article 34: Advertisers or advertising operators who use the name or image of others in advertisements must obtain their written consent in advance; use the name of a person without capacity for civil conduct or a person with limited capacity for civil conduct. If there is any image, the written consent of his or her guardian must be obtained in advance.
Article 35: Advertising operators and advertising publishers shall establish and improve the registration, review, and file management systems for undertaking advertising business in accordance with relevant national regulations.
Article 36: Advertising operators and advertising publishers shall publish their charging standards and charging methods.
Article 37: The coverage, ratings, click-through rates, circulation and other information provided by advertising publishers to advertisers and advertising operators should be true.
Article 38: No unit or individual may design, produce or publish advertisements for goods or services that are prohibited from being produced or sold or provided by laws and administrative regulations, as well as goods or services that are prohibited from being advertised.
Article 39: Advertising recommenders shall base their recommendations and certifications on goods and services in advertisements on the basis of facts and in compliance with the provisions of this Law and relevant laws and administrative regulations.
Advertising testimonials are not allowed to certify unused goods or services that have not been received.
Article 40: Advertising activities shall not be carried out in primary and secondary schools and kindergartens, and advertisements shall not be published using textbooks, teaching aids, exercise books, school uniforms, school buses, etc. for primary and secondary school students and young children.
It is not allowed to publish advertisements for drugs, medical equipment, medical treatment, online games, and alcohol on mass media targeted at minors or on frequencies, channels, programs, and columns targeted at minors.
Article 41 Outdoor advertisements shall not be set up under any of the following circumstances:
(1) Using traffic safety facilities and traffic signs;
(2) Affecting the use of municipal public facilities, traffic safety facilities, and traffic signs;
(3) Impeding production or people’s lives and damaging the appearance of the city;
(4) Set up in construction control zones of state agencies, cultural relics protection units, scenic spots, etc., or in areas where outdoor advertising is prohibited by local people's governments at or above the county level.
Article 42 The planning and management measures for outdoor advertising shall be formulated by the local people's government at or above the county level through relevant departments such as industrial and commercial administration, urban and rural planning, urban construction, environmental protection, public security, and transportation. .
Article 43 No unit or individual may send advertisements to his/her residence, means of transportation, landline phone, mobile phone or personal email address without the consent or request of the person concerned, or the person concerned explicitly refuses. .
Article 44 If managers of public places or telecommunications business operators or Internet information service providers use their places or information transmission platforms to publish illegal advertisements that they know or should have known about, they shall It should be stopped.
Chapter 4 Supervision and Management
Article 45 Advertisements for drugs, medical devices, pesticides, veterinary drugs and other goods and services, and other advertisements that are subject to review under laws and administrative regulations Advertisements must be reviewed by relevant departments (hereinafter referred to as advertising review agencies) in accordance with relevant laws and administrative regulations before they are released. No publication without review.
Article 46: Advertisers applying for advertising review shall submit relevant supporting documents to the advertising review authority in accordance with laws and administrative regulations.
Advertising review agencies shall make review decisions in accordance with laws and administrative regulations. Advertising review agencies shall promptly announce approved advertisements to the public through government websites.
Article 47: No unit or individual may forge, alter or transfer advertising review decision documents.
Article 48: When performing advertising supervision and management responsibilities, the industrial and commercial administrative departments may exercise the following powers:
(1) Conduct on-site inspections of places and properties suspected of engaging in illegal advertising activities ;
(2) Question the parties suspected of violating the law or their legal representatives, principal persons in charge and other relevant personnel, and conduct investigations into relevant units or individuals;
(3) Request that the parties suspected of violating the law The parties concerned shall provide relevant supporting documents within a time limit;
(4) Check and copy contracts, bills, account books, advertising works and other relevant materials related to the suspected illegal advertising;
(5) Seize , Seize advertising items, business tools, equipment and other property related to suspected illegal advertisements;
(6) Order to suspend the publication of suspected illegal advertisements that may cause serious consequences;
(7) Other powers stipulated in laws and administrative regulations.
Relevant departments perform advertising management responsibilities and exercise their powers in accordance with relevant laws and administrative regulations.
Article 49 The administrative department for industry and commerce of the State Council, in conjunction with the press, publication, radio, television, telecommunications and other departments of the State Council, shall formulate plans to use mass media such as radio, film, television, newspapers, periodicals, mobile communication networks, and the Internet to publish Advertising Code of Conduct.
Article 50: When the administrative department for industry and commerce exercises its powers in accordance with the provisions of this Law, the parties concerned shall assist and cooperate and shall not refuse or obstruct it.
Article 51 The administrative department for industry and commerce under the State Council shall establish an advertising supervision and management information system to record illegal advertising behaviors of advertisers, advertising operators, advertising publishers, and advertising recommenders into credit files. and be publicized in accordance with relevant laws and administrative regulations.
Article 52: The industrial and commercial administrative departments and relevant departments and their staff have the obligation to keep confidential the commercial secrets they learn during advertising supervision and management activities.
Article 53: Any unit or individual has the right to complain or report violations of this Law to the industrial and commercial administrative department and relevant departments. The administrative department for industry and commerce shall disclose to the public the telephone number, mailbox or email address for accepting complaints and reports. When receiving a complaint or report, it shall handle it in accordance with the law and promptly notify the person who made the complaint or report of the handling result.
Chapter 5 Legal Responsibilities
Article 54 Whoever violates the provisions of this Law and commits any of the following acts shall be ordered by the administrative department for industry and commerce to stop publishing advertisements, and the advertiser or Responsible advertising operators and advertising publishers shall eliminate the impact within the corresponding scope, confiscate the advertising fees, and impose a fine of not less than 3 times but not more than 5 times of the advertising fees. If the advertising fees cannot be calculated, a fine of not less than 200,000 yuan but not more than 1 million yuan shall be imposed. Fines:
(1) Publish false advertisements;
(2) Publish advertisements that are prohibited by Article 10 of this Law;
( 3) Violating the provisions of this Law by publishing advertisements for drugs, health foods, medical devices, medical treatments, pesticides, and veterinary drugs;
(4) Violating Articles 20, 21, and 2 of this Law Article 16 stipulates that publishing advertisements;
(5) Violating laws and administrative regulations, using advertisements to promote goods or services that are prohibited from being produced or sold, or goods or services that are prohibited from being advertised.
If there are more than three violations specified in the preceding paragraph within 2 years or other serious circumstances, a fine of not less than 5 times but not more than 10 times of the advertising fee will be imposed, the advertising business will be stopped in accordance with the law, and the license will be revoked by the relevant licensing department. certificate, until the business license is revoked. If the advertising costs cannot be calculated, a fine of not less than 1 million yuan but not more than 2 million yuan will be imposed.
Article 55 Anyone who violates the provisions of this Law and commits any of the following acts shall be ordered by the administrative department for industry and commerce to stop publishing advertisements, the advertising fees shall be confiscated, and a fine of not less than 1 time but not more than 3 times of the advertising fees shall be imposed , if the advertising expenses cannot be calculated, a fine of not less than 100,000 yuan but not more than 200,000 yuan shall be imposed; if the circumstances are serious, a fine of not less than 3 times but not more than 5 times of the advertising expenses shall be imposed, the advertising business shall be stopped in accordance with the law, and the license shall be revoked by the relevant licensing department. If the advertising expenses cannot be calculated until the business license is revoked, a fine of not less than 200,000 yuan but not more than 1 million yuan will be imposed:
(1) The advertisement does not comply with the provisions of Article 9 of this Law;
(2) The citation content of the advertisement does not comply with the provisions of Article 12 of this Law;
(3) The advertisement involving patents does not comply with the provisions of Article 13 of this Law;
(4) In violation of the provisions of Article 14 of this Law, the advertisement disparages other producers and operators or their goods and services;
(5) The advertisement does not comply with the provisions of Article 15 of this Law and does not have an identifiable Sexual;
(6) Violating the provisions of Article 19 of this Law by publishing advertisements for feed and feed additives;
(7) Violating Articles 22 to 1 of this Law Article 25 and Article 40 stipulate that publishing advertisements;
(8) Publishing advertisements that should be reviewed according to law without approval.
If there is an illegal act specified in the preceding paragraph, when necessary, the industrial and commercial administrative department shall order the advertiser or the responsible advertising operator or advertising publisher to eliminate the impact within the corresponding scope.
Article 56 If any radio station, television station or newspaper publishing unit violates the provisions of Article 29 of this Law and fails to register for advertising publishing and engages in advertising publishing business without authorization, the industrial and commercial administrative department shall order it to make corrections. , confiscate illegal gains. If the illegal gains exceed 10,000 yuan, a fine of not less than 1 time and not more than 3 times of the illegal gains shall be imposed; if the illegal gains are less than 10,000 yuan, a fine of not less than 5,000 yuan but not more than 30,000 yuan shall be imposed.
Article 57 If any advertising operator or advertising publisher violates the provisions of Articles 35 and 36 of this Law, the industrial and commercial administrative department shall order it to make corrections and may impose a fine of not more than 50,000 yuan. fine; if the circumstances are serious, a fine of not less than RMB 50,000 but not more than RMB 100,000 shall be imposed.
Article 58 If, in violation of the provisions of this Law, the advertiser recommends or certifies goods or services in the advertisement knowing or should have known that the advertisement is false, the illegal gains shall be confiscated by the administrative department for industry and commerce. In addition, a fine of not less than 1 time but not more than 2 times of the illegal income shall be imposed; if the legitimate rights and interests of consumers are harmed, they shall bear joint and several liability in accordance with the law.
Article 59: Anyone who violates the provisions of Article 43 of this Law by sending advertisements to residences, vehicles, fixed phones, mobile phones or personal e-mails shall be punished by relevant departments in accordance with relevant laws and administrative regulations. Investigate and deal with regulations.
Article 60: In violation of the provisions of Article 44 of this Law, managers of public places, telecommunications business operators, and Internet information service providers who know or should know that advertising activities are illegal shall not If stopped, the administrative department for industry and commerce shall confiscate the illegal income. If the illegal income exceeds 50,000 yuan, a fine of not less than 1 time but not more than 3 times the illegal income shall be imposed. If the illegal income is less than 50,000 yuan, a fine of not less than 10,000 yuan and not less than 50,000 yuan shall be imposed. The following fines shall be imposed; if the circumstances are serious, the relevant departments shall stop the relevant business in accordance with the law.
Article 61: Anyone who violates the provisions of this Law by concealing the true situation or providing false materials to apply for advertising review will be refused by the advertising review authority or will not be issued an advertising approval number and will be given a warning and will not be allowed to apply for advertising review within one year. Accept the applicant's application for advertising review of the product or service; if the advertising approval number is obtained by deception, bribery or other improper means, the advertising review authority shall revoke the advertising approval number and impose a fine of not less than 100,000 yuan but not more than 200,000 yuan. The applicant's application for advertising review of the product or service will not be accepted within 3 years.
Article 62: Anyone who violates the provisions of this Law by forging, altering or transferring advertising review decision documents shall have the illegal gains confiscated by the administrative department for industry and commerce and shall be fined not less than RMB 10,000 but not more than RMB 100,000. .
Article 63: Anyone who violates the provisions of this Law by refusing or obstructing the supervision and inspection of the industrial and commercial administration department shall be ordered to make corrections by the industrial and commercial administrative department. Individuals may be fined not more than 20,000 yuan, and units may be fined not more than RMB 20,000. A fine of not more than RMB 100,000 shall be imposed.
Article 64: If a radio station, television station, newspaper or publication unit violates the provisions of this Law and publishes illegal advertisements, and the industrial and commercial administrative department makes an administrative penalty decision, it shall notify the press, publication, radio and television department; if the circumstances are serious, The press, publication, radio and television departments should cease media-related business and impose sanctions on responsible leaders and directly responsible personnel in accordance with the law.
Article 65: Whoever violates the provisions of this Law by publishing false advertisements to deceive or mislead consumers, causing damage to the legitimate rights and interests of consumers who purchase goods or receive services, the advertiser shall bear civil liability in accordance with the law. ; Advertising operators and advertising publishers who know or should know that the advertisement is false but still design, produce, or publish it shall bear joint and several liability in accordance with the law.
If advertising operators or advertising publishers cannot provide the true name and address of the advertiser, they shall bear full civil liability.
Article 66: Advertisers, advertising operators, and advertising publishers who violate the provisions of this Law and commit any of the following infringements shall bear civil liability in accordance with the law:
(1) Harming the physical and mental health of minors or disabled people in advertisements;
(2) Counterfeiting other people’s patents;
(3) Disparaging other producers and operators and their goods and services
(4) Using other people’s names or images in advertisements without consent;
(5) Other infringements of other people’s legitimate civil rights.
If advertisers, advertising operators, advertising publishers, or advertising recommenders violate other laws and administrative regulations and damage the legitimate rights and interests of consumers, consumers have the right to comply with relevant product quality and consumer rights protection regulations. , contracts, tort liability, food safety and other laws and administrative regulations, requiring them to bear corresponding legal responsibilities.
Article 67 The administrative department for industry and commerce and its staff shall exercise administrative penalty power in strict accordance with the types and extent of punishment stipulated in this law and based on the nature and specific circumstances of the illegal act. The specific measures shall be determined by the State Council for Industry and Commerce. Administrative department regulations.
Article 68: To implement the administrative penalties stipulated in Articles 54 and 55 of this Law, if the advertising fee is obviously low, the industrial and commercial administration department shall be responsible for the administrative penalties announced by the advertising publisher. Charging standards determine advertising costs.
Article 69: If the legal representative of a company or enterprise whose business license has been revoked due to violation of the provisions of this Law is personally responsible for the illegal act, the legal representative of the company or enterprise shall have its business license revoked from the date the company or enterprise is revoked. He shall not serve as a director, supervisor or senior manager of a company or enterprise within 3 years from now on.
Article 70: Anyone who violates the provisions of this Law and constitutes a violation of public security management shall be subject to public security management penalties in accordance with the law; if it constitutes a crime, criminal liability shall be pursued in accordance with the law.
Article 71: If the advertising review authority makes a review and approval decision on illegal advertising content, the responsible leaders and directly responsible personnel shall be punished by the appointment and removal authority and the supervisory authority in accordance with the law.
Article 72: Staff members of industrial and commercial administrative departments and advertising review agencies who neglect their duties, abuse their powers, or practice favoritism shall be punished in accordance with the law.
Chapter 6 Supplementary Provisions
Article 73 The management of non-commercial advertising shall be implemented with reference to the relevant provisions of this Law.
The state encourages and supports public service advertising activities, and advertising publishers are obliged to publish and broadcast public service advertisements to spread socialist core values ??and advocate civilized trends. Relevant units and individuals should abide by national public service announcement regulations and assume the responsibility for publishing and broadcasting public service announcements. The administrative measures for public service advertisements shall be formulated by the industrial and commercial administration department of the State Council in conjunction with relevant departments.