Part I Logistics Management Market Research Report
Logistics industry as a national economy in a new service sector, in recent years in China's development is very rapid, the demand for talent is also relatively strong, logistics professionals have been listed as one of the 12 categories of shortage of talent in China. Huge gap between the supply and demand for talent makes logistics almost overnight become a popular profession in the community, since XX Beijing Materials Institute and Southwest Jiaotong University to open the logistics management, there have been 218 universities in China to open the logistics category.
First, China's current stage of development of the logistics industry
According to the authority of the statistical data, the development of China's logistics industry is strong, is expected in the next few years will be 30% per year, but relative to the developed countries in terms of logistics industry in China's logistics industry is still in the beginning of the stage of development, but also, geographically different, the development of the logistics industry is different, generally speaking, the southern and Eastern coastal cities logistics industry development faster, slower development in the interior, the main features of its development are: (1) enterprise logistics is still the focus of the logistics activities of society as a whole, the demand for specialized logistics services has been revealed. According to the China Warehousing Association's survey: the main body of the implementation of raw material logistics of production enterprises is mainly the supplier, accounting for 71%, the third party accounted for 21%; finished product sales logistics, 43% of the main body of the implementation of the company's own, 21% of the third party, 36% of the two forms of dual-use. Commercial enterprise logistics execution body 74% for the supplier, 13% by the third party, the company's own proportion of 13%. (2) specialized logistics enterprises began to emerge, diversified logistics services have a certain degree of development. First, the traditional state-owned transportation and warehousing large-scale enterprises to implement asset reorganization and process re-engineering, to the transformation of third-party logistics enterprises. Second, private logistics companies continue to expand, showing steady development. Third, many large manufacturing enterprises also extend their business into circulation, the establishment of specialized logistics companies, to the development of third-party logistics. Fourthly, internationally renowned logistics companies are speeding up the establishment of networks in China. (3) Logistics infrastructure and equipment development is taking shape. At present, China has made great progress in logistics infrastructure and equipment such as transportation, warehousing facilities, information and communication, cargo packaging and handling, etc., laying the necessary material foundation for the development of logistics industry. (4) The development of the logistics industry is attracting great attention from the whole society and governments at all levels, but there is a lack of unified coordination mechanism. The necessary coordination mechanism between government departments has not yet been established, the regional blockade, market segmentation of the system impedes the modern logistics should be cross-regional, cross-industry, network characteristics and advantages of the embodiment, restricting the rapid development of the logistics industry.
Second, the future demand for logistics personnel analysis
1, the demand for logistics personnel will further expand, and there are differences between regions.
According to the authority of the statistical data, China's logistics industry has a strong momentum of development, is expected in the next few years will be 30% per annum growth rate, at the same time the lack of professionals is becoming more and more prominent. In the next 15 years, the talent gap of more than 6 million people. After China's accession to the wto, the domestic logistics industry in urgent need of international integration, the lack of modern logistics personnel has become a bottleneck restricting the development of China's logistics industry. With the growth of import and export trade, China is in the initial stage of development of the logistics industry provides a continuous expansion of market space. The development of the logistics industry has become an important symbol to measure the degree of modernization and economic development efficiency in China.
The demand for logistics personnel and the types of regional differences.
The Pearl River Delta is the earliest region in China to develop the logistics industry, and is also an important transportation hub along the coastal belt in southern China. It is the region with the most intensive and busy air routes in China. The demand for aviation talents is mainly concentrated in the cities of the Pearl River Delta. These positions require logistics personnel to be familiar with the relevant knowledge of air transport business, have a certain air transport experience, with a high level of English and so on.
The Yangtze River Delta (YRD) region has seen rapid development in logistics in recent years, and has gradually become another important logistics base following the Pearl River Delta (PRD). The Yangtze River Delta region in the port, nautical trade occupies an advantageous position, the Yangtze River Delta region of maritime transportation, customs clearance, port trade personnel demand than the other two economic regions. These positions require practitioners to have certain certificates of practice, familiar with modern international trade, maritime knowledge, good English communication skills and proficient computer operation ability.
The Bohai Sea region mainly includes the two municipalities of Beijing and Tianjin, as well as Liaoning, Hebei and Shandong provinces, making it one of the three major economic circles in China. The competitiveness of the logistics industry in this region is still weak compared with the other two regions due to the influence of many factors. The development of the logistics industry focuses on railroad and road transportation, warehousing, and procurement. Focusing on the practical ability of employees emphasizes work experience. For the middle and senior department managers are also required to have a solid theoretical foundation, proficient computer operation ability and a certain knowledge of financial management.
2, junior personnel and general operator is the mainstream of the current demand for logistics personnel.
Logistics personnel according to level to points, can be roughly divided into senior logistics personnel, intermediate logistics personnel, junior logistics personnel and general logistics operators four categories. Senior logistics professionals are located in the top of the enterprise, mainly responsible for the formulation of the overall objectives of the enterprise, playing a commander-in-chief, presiding over the overall situation of the key role. From the survey data, accounting for 9% of the recruiting enterprises recruiting positions, recruiters of such talent requirements are quite high. Intermediate logistics personnel are mainly responsible for enterprise-specific matters of planning and command, general managers and supervisors belong to the intermediate logistics personnel. For example, logistics department manager, operation supervisor and so on. From the survey data, accounting for 47% of the recruiting companies recruiting positions, recruiters of such talent work experience requirements are generally about 5 years. Junior talents and general operators belong to the executive level. They are responsible for the operation of specific matters. Favor manual labor. From the data of the survey, accounting for 44% of the positions filled by recruiters, the recruiters generally require 1-3 years of work experience for such talents. In addition, they are generally only required to have good communication skills and teamwork spirit, proficient use of office software, English IV and so on.
Third, the conclusion of the research
1, expand the scale of enrollment to meet the needs of society.
Logistics personnel is currently one of the shortage of talent in China, and with the development of the economy and logistics industry, social demand will expand. Huge social demand for higher vocational colleges and universities to provide opportunities, we need to borrow the country in the past two years to vigorously develop the opportunity of higher vocational education, accelerate the construction of the specialty, expand enrollment scale, while improving the software and hardware supporting measures, to provide more talent for the community. I was informed that most of the higher vocational colleges and universities in Jiangsu Province have set up a logistics management profession, but are in the initial stage, the enrollment scale is small, but are trying to explore, subdividing the training direction, expanding the enrollment scale, such as the opening of the Jiangsu Southern Institute of Science and Technology Logistics Management so far, the number of enrollment has increased to 120 people, after graduation, although the employment rate can be, but only about half of the work in the logistics and most of the work in the small freight forwarding company or courier company. Small freight forwarding companies or courier companies work, the quality of employment is not high. Therefore, on the one hand, we need to expand the scale of enrollment to meet the needs of the continuous demand for talent, but also to establish a professional direction, training "and specialized and sophisticated" talents.
2, to establish the goal of training junior personnel and operational workers.
From the results of the survey, the cultivation of qualified and skilled operators is the main direction of the training of talents in higher vocational colleges and universities. Therefore, we need to establish the goal of training junior personnel and operational workers, in the three years of school education should focus on training students' basic knowledge and operational skills, focus on the training of students' skills, and encourage students to participate in the labor department held the vocational appraisal contest, so that each student has to get the qualification certificate of the logistics profession and the certificate of induction, so that the students work immediately after the practical operation, to avoid re-training after the work.
3, accelerate the construction of logistics training bases to improve students' operational capabilities.
Logistics management is a comprehensive, technical and operational specialty. In order to achieve the training objectives, so that students master the knowledge necessary to engage in logistics work, with the ability to engage in logistics work due to the construction of student training, internship base is a key link. For this reason, in the logistics management professional experimental training construction, the logistics management professional experimental training environment to maintain the domestic advanced; in accordance with the needs of logistics enterprises, reform the connotation of practical teaching, enrich the vocational training program; so that the experimental training environment has both teaching and training capabilities, but also has a certain production capacity, technology development capabilities and social service capabilities, in the function of realizing the integration of production, learning and research. Strengthen the management of logistics management professional training base construction, from rough growth to intensive development. Strengthen cooperation with existing off-campus experimental training bases, while increasing the development and construction of off-campus training bases, to further expand the number of off-campus internship bases, improve the mechanism, strengthen the management, so that it is sustainable and stable and benign operation.
Part II Logistics Management Market Research Report
One, the organizational structure of the enterprise
The internal organization of the logistics enterprise, divided into a number of different departments. Organizational structure should be subject to the needs of their respective business management activities, according to their respective business division of labor professional, business object of the technical complexity and its varieties of institutions, business operation of the advanced degree of material and technical assembly, the scale of operation and other specific factors to be weighed, from the level of business management to be determined. Generally speaking, from the logistics enterprises bear the medium of commodity circulation function **** from the logistics enterprise internal organization, basically can be divided into business departments, warehousing departments, information management departments, operating departments, human resources departments and financial departments.
Second, corporate goals, mission, values, corporate culture
1, corporate goals: efforts to enhance the brand value of the enterprise, to become a trustworthy logistics company.
2, the mission: "do the logistics service provider, do the logistics people".
3, values:
To create benefits for the enterprise, vigorously promote technological innovation and management innovation, and constantly enhance the comprehensive strength of the enterprise, to ensure that the level of profitability continued to grow.
Create value for customers, through the innovation of service means, service technology and service mode, pursue the consistency of enterprise value and customer value, provide value-added services for customers, and synchronize the enhancement of customer value and enterprise value. Create wealth for the community, not only the pursuit of economic benefits, but also to serve the country, benefit the people as their own responsibility, consciously fulfill their economic and social responsibilities, and actively create social wealth, social services, dedication to the community, and love to return to the community, to achieve the harmonious development of enterprises and society.
4, corporate culture:
Ningbo Yuetong Logistics Co., Ltd. was founded in 2003, the company was set up in Ningbo, China's Pearl River Delta, is a professional engaged in logistics and transportation services, the company has always been adhering to the "safety and efficiency in parallel, the service and the smile of the same" advanced concept of the logistics company counterparts continue to grow and develop. The scope of business covers the design and consulting of logistics solutions, domestic land transportation, air transportation, cargo warehousing and sorting, packaging and other value-added services in logistics processing. Yuetong Logistics, is Yuetong people struggle, survival and development, to create value for customers as a group. We firmly believe that sincerely provide customers with satisfactory service will enable the company to continue to develop and grow the company's mission: to create a good environment for the enterprise freight transport, and promote the healthy and rapid development of the cause of logistics throughout the community.
Business philosophy
Humanistic care value-added excitement - emotionally create technological breakthroughs.
Enterprise Spirit
Dedication to duty, create value.
Timely guarantee, create value.
Group work to create value.
Enterprise brand concept
Fairness, honesty, speed, safety, enthusiasm and thoughtful service first-class.
Third, the main business scope:
Ningbo to Shanghai express line Ningbo to Xiamen line Ningbo to Chongqing line
Ningbo to Hangzhou express line Ningbo to Fuzhou line Ningbo to Chengdu line
Ningbo to Suzhou express line Ningbo to Zhangzhou line Ningbo to Changsha line
Ningbo to Kunshan express line Ningbo to Wuxi line
Ningbo to Wuxi special line ningbo to tianjin
ningbo to jiaxing express ningbo to taicang line ningbo to kunming line
ningbo to wujiang express ningbo to wenzhou line ningbo to yiwu line
ningbo to beijing express ningbo to nangchang line ningbo to changshu line
ningbo to tongxiang express ningbo to wuhan line ningbo to nanjing line
ningbo to tungxiang express ningbo to wuhan line ningbo to ningjing line
The company undertakes long and short distance road transportation from Ningbo to the Pearl River Delta
Provide general cargo trucks, large (equipment) logistics, three super-large pieces of transportation, LTL special logistics services, while the bulk of the valuable goods can enjoy chartered, delivery and pickup, cargo insurance, lifting, loading and unloading, machinery and equipment packaging and other professional logistics services. Whether it is a full truckload or LTL, large logistics or over-limit large equipment freight, you can enjoy the quality logistics services provided by Ningbo Yue Tong people. Its logistics designers will also help customers design more reasonable and most affordable logistics optimization solutions on the logistics line from Ningbo to Shanghai. To ensure that the customer's goods more quickly, the safest to arrive.
Fourth, the main mode of operation:
Ningbo Shentong Logistics Co., Ltd. is a functional logistics company, its mode of operation is that such enterprises are generally derived from the traditional transportation, warehousing and distribution enterprises, often only to provide logistics services in a certain part of the logistics (such as transportation, warehousing, etc.). Generally speaking, the services provided by functional logistics enterprises are mainly in two ways, one is product-oriented logistics services, and the other is customer-oriented logistics services.
The so-called product-oriented logistics services, is to have similar needs of customer service aggregation, the formation of large-scale operation, in order to make full use of the resources and capabilities of logistics enterprises, so as to reduce the unit operating costs of logistics services. This form of customer range is relatively wide, providing mainly basic services, such as transportation, warehousing, etc., or belong to the traditional sense of logistics services.
Customer-oriented logistics services, is aimed at the special requirements of customers, to provide a more comprehensive tailor-made logistics services. With the service object (i.e., the customer company) changes in demand, logistics companies to provide logistics services also need to be higher, deeper level of extension, this change in demand is manifested in: more companies in the manufacturing industry to use JIT instant inventory management, in the commercial retail industry by large chain stores and supermarkets to form a group of supply channels and changes in the distribution mode, and the widespread use of POS technology, Quick Response (QR) shipment tracking strategy and so on. These changes have a direct impact on the traditional transportation and warehousing enterprises to provide the content and quality requirements, calling for a new, high-level logistics services business model and the emergence of the mode of operation. In this form, FL companies often establish a certain degree of cooperation with customer companies, such as strategic alliances to re-construct the relationship between the two, so as not only to undertake transportation services and warehousing services, but also to provide a series of additional innovative services and unique services, such as product classification, packaging, inventory management, ordering processing, and even including network design, etc., to meet the characteristics of the unique requirements of customers. unique requirements.
V. Characteristics in operation: network informationization, standardization of operation, integrity of service, management procedures, development of internationalization.
Six, analyze its development of strategic thinking
1, resource strategy
Logistics enterprises to develop logistics companies, need to focus on grasping and effective use of business resources, mainly in: first, accurate understanding and in-depth analysis of the basic conditions of business resources, the correct choice of the direction of the development of logistics companies. Secondly, actively explore the effective configuration of enterprise resources, and vigorously promote the speed of the development of logistics companies. Finally, seriously study the sustainable development of enterprise resources to ensure the healthy development of logistics companies. Therefore, small and medium-sized enterprises to implement strategic resources, supply chain management to reconfigure the business process, the construction of logistics companies to develop advantages; should grasp the way the resource conversion, and constantly improve the output efficiency of resources.
2, innovation strategy
The development process of logistics is a continuous innovation process. Logistics companies to develop logistics companies, the implementation of innovation strategy, first of all, to innovate ideas, break the traditional thinking, drawing on international advanced logistics management ideas, and SMEs practice organically combined, to explore the characteristics of SMEs logistics new ideas and new methods. Secondly, we should innovate the organization, make full use of modern information technology means, with the help of small and medium-sized enterprises with a large number of characteristics. The establishment of a new network logistics organization. Once again to innovate services, in-depth study of small and medium-sized industrial enterprises logistics needs, through the introduction, imitation and innovation of logistics technology means, and constantly design, innovation and provide effective logistics services. Finally, to innovate the system, both to establish a property rights system as the core of the modern enterprise system, but also according to the development needs to establish a sound and reasonable logistics management system.
3, service strategy
Logistics enterprises to develop logistics companies must rely on the development of small and medium-sized industrial enterprises to achieve "from small and medium-sized enterprises, small and medium-sized enterprises". Mainly grasp four points: First, must be based on the actual needs of small and medium-sized industrial enterprises, design and provide personalized logistics service concept. Secondly, we must pay attention to the changes in market demand and provide service measures to ensure the quality of enterprise products and services. Third, we must y understand the law of logistics of small and medium-sized enterprises, the establishment of a perfect logistics operation and management of service benefits.
4, brand strategy
Logistics companies to develop logistics companies must establish a brand strategy, give full play to the brand effect, to obtain good benefits. First of all, we must establish the development of logistics boutique consciousness, the strict development of various logistics quality standards, in order to continuously improve the level of logistics services. Secondly, we must introduce advanced technical means, design and create a boutique consciousness of logistics services, and strictly formulate various logistics quality standards, before we can continuously improve the level of logistics services. Secondly, we should introduce advanced technological means, design and check the fine contents and projects of logistics services. Finally, to strengthen the logistics technology and management personnel quality training, the establishment of excellent logistics personnel to ensure the realization of corporate strategy.
5, alliance strategy.
Logistics companies need to develop logistics companies in line with the "complementary advantages, benefits *** enjoy the" principle, with the help of property rights, contractual ways to implement mutual cooperation, *** with the expansion of the logistics market, reduce logistics costs, improve logistics efficiency. The first is the alliance of logistics resources: small and medium-sized industrial enterprises will be scattered logistics resources, logistics function elements through a certain way to join together, the formation of logistics integration of resource advantages. Secondly, it is the alliance of logistics geographic area and industry scope: according to the characteristics of small and medium-sized enterprises in various industries, implement the logistics alliance in a certain geographic area or a certain industry scope to form an efficient municipal operation system. Finally, the development of logistics companies with small and medium-sized alliances, through the formation of service associations, coordination and guidance of logistics enterprises and small and medium-sized industrial enterprises in the development of logistics companies in a variety of relationships.
VII. Analyze the current industrial environment in which Ningbo Shentong Logistics Co., Ltd. is located and adopt the corresponding corporate strategy
China's current logistics company has the ability to logistics company market potential is still insignificant compared to. China's logistics company market development in the next decade made the following predictions. According to the total cost of logistics in 1999, China's total cost of logistics accounted for 16.9% of GNP, assuming that the proportion of logistics costs to GNP decreased by 2% every five years (according to the draft of the Tenth Five-Year Plan), i.e., China's logistics costs in 2015 accounted for 14.9% of the proportion of GNP, and 2015, the proportion of logistics costs to GNP is 12.9%. In 2015, China's logistics costs accounted for 12.9% of GNP, so the arithmetic average of China's logistics costs in the next ten years will be about 14.9% of GNP; the proportion of China's logistics companies in the logistics market is calculated according to the international average of about 1/3 for the first six years (2000-2015), and according to the international average of about 1/2 for the next five years (according to the draft of the "Tenth Five-Year Plan"). Calculation (according to the "Tenth Five-Year Plan" draft), the arithmetic average of the proportion of logistics companies in the logistics market in the next ten years is 0.42%; GNP growth rate is calculated at 8%. According to the results of the calculation, by 2015, the total cost of logistics in the country will reach 2,850.5 billion yuan, in accordance with the international logistics companies in the logistics market share of an average of 24. 42%, the total size of the logistics market will reach 696 billion yuan. According to the China Warehousing Association in 2001 2 - April survey, 57% of the enterprises will be in the next year or two to choose a new logistics provider, while in 99 years of similar statistics, the proportion of only 45. 3%. As can be seen from these figures, the market demand for logistics companies in China is quite considerable.
For many enterprises built in the era of planned economy, is now facing asset reorganization and enterprise reengineering. This is the time to reorganize the logistics business. The logistics business should be handed over to a professional logistics company. For newly established enterprises, in full accordance with the model of market economy, socialized professional collaboration, logistics business by professional companies. To a certain period of time, such a reform will form a solid foundation and broad space for the great development of logistics companies.
In addition to a high degree of monopoly in the industry, a single enterprise is difficult to change the market environment in which it is located, then the determining factor of its success lies in how to adapt to the market environment and take the correct development strategy. The main competitive strategy options for enterprises are: 1, resource strategy, 2, innovation strategy, 3, service strategy, 4, brand strategy, 5, alliance strategy.
Part III Logistics Management Market Research Report
I. Purpose of the research
The research to the Xi'an logistics and express delivery industry in some of the leading enterprises as the object of the research, through their field visits and interviews with the relevant departments responsible for the understanding of the current status of the enterprise's logistics development to understand the logistics companies in their Logistics development bottlenecks encountered in the development of logistics, so as to summarize the current status of logistics development in Xi'an City, Shaanxi Province and the development of some of the difficulties encountered, for the relevant government departments to formulate the medium- and long-term logistics strategic development planning in Xi'an City, to provide certain support and basis.
Second, the research object
Xi'an logistics express some of the leading enterprises, such as China Express, Shentong Express, headquartered in the West Street Yuantong Logistics Company, as well as the Shuntong Express Company and other leading companies in the logistics industry as the main object of our research.
Mainly on the research enterprise's purchasing department, production department, sales department and the finance department to focus on research, in order to obtain relevant information and data.
Third, the research time
October 8 - October 20
Fourth, the content of the research
Through the logistics industry in Xi'an, some of the leading enterprises in the field of inspection and interviews, we mainly want to understand the content:
1. Enterprise name, nature (state-owned, private, foreign, other), the total number of employees, registered capital, with the number of outlets, the annual completion of the freight volume and so on.
2. Enterprise logistics model. Figure out the mode of logistics to the research enterprise, is self-managed logistics or outsourcing logistics, or part of the outsourcing model.
If it is self-managed logistics, you need to understand the input and output of self-managed logistics, clear the development stage of the enterprise's own logistics, to find out the core competitiveness of the enterprise's self-managed logistics as well as some of the bottlenecks affecting the development of the enterprise's logistics. Specific content is as follows:
(1) enterprises are currently able to complete the logistics activities in those links: warehousing, distribution, transportation, the overall supply chain solutions, insurance, storage, inventory management, circulation processing and packaging, and other businesses.
(2) What are the bottlenecks encountered in the development of enterprise logistics, including insufficient logistics infrastructure, information system construction can not keep up, public **** technical standards do not match, policy barriers to serious problems, and other factors accounted for the weight of the situation. And all aspects of the factors to carry out detailed research, for example, in the research of corporate logistics infrastructure, should be investigated to the number of corporate warehouses, the size of the warehouse, warehouse loading and unloading, handling equipment, automation level, warehouse planning and layout is scientific, reasonable, pallets, shelves, containers and other tools such as the standardization of the degree of standardization and so on. In the research of enterprise logistics information systems to examine whether the advanced order management system, warehouse management system, transportation management system, financial management system, cargo tracking and query system, global positioning system, bar code technology, ERP, DSS, EDI, as well as the construction of the internal LAN and the enterprise website and put into use the efficiency of the situation.
(3) Whether the enterprise has been stationed in the public **** logistics park, if not, to examine the reasons for not being stationed, such as the development of the enterprise does not have the scale, the geographical location does not meet the requirements of the enterprise, inconvenience of transportation connection, site rent is too expensive, supporting facilities are too poor, move into the cost of expensive, incomplete service functions, value-added services are insufficient, as well as the backwardness of the level of management and other reasons.
If a company adopts a total outsourcing logistics model, in addition to understanding the above situation of its logistics service providers, it also needs to conduct further research on its logistics partners, needs to examine the partnership between the company and its logistics service providers, and needs to study the quality of service of the logistics service providers, the cost of services, and other efficiency indicators.
3. The research enterprise as the core enterprise, to examine its core supply chain upstream and downstream enterprises between the supply chain management. For example, to examine whether to achieve JIT supply, JIT production / lean production, whether to achieve zero inventory management, whether to achieve in meeting customer service needs, to ensure that the quality of service and enterprise cost minimization, efficiency between the effective balance, whether to achieve the supply chain of the overall goal.
4. What is the demand for government logistics public **** information platform, such as related policies, regulations and other information inquiries, market operation (tariffs, etc.) information release, transportation (sources, capacity) information release, online trading functions, enterprise information solutions, general software downloads, logistics and transportation enterprise credit certification query, logistics services platform with customs, industry and commerce, and other government networking, finance, insurance, cargo tracking, and so on.
5. At present, enterprises most need the government to unify the relevant standards, and in accordance with the degree of importance of the order, such as: multimodal transport interface standards, waybill standards, vehicle standards (tractor trailer standards), information standards and other standards.
6. Enterprises urgently need the government to eliminate policy barriers, such as the elimination of regional administrative barriers (off-site location discrimination), to break the discrimination of enterprises (state-owned, private, domestic, foreign), tax policy adjustments, logistics land adjustments and so on.
V. Survey Methods
1. Questionnaire survey: a combination of traditional paper questionnaire and modernized network questionnaire.
2. Interview survey: enter the enterprise to conduct in-depth interviews with enterprise personnel.