Skills and vocabulary of telemarketing

Telemarketing with telephone as the main means of communication is usually a mode of active sales by telephone. The following are my telemarketing skills and vocabulary for your reference, hoping to help friends in need.

Telemarketing skills and words 1 1. In fact, the most important thing in telemarketing is boldness. Don't be timid when you hear the voice of customers. Polite "hello" is the most basic word, and politeness is essential for sales. Remember to take notes when talking with customers.

When making a phone call, the first sentence must be to say hello, and then introduce yourself. Let the other person know clearly what you do in one sentence, for example, hello, sir and madam, I'm Xiao X from xx Company.

3. After introducing ourselves, if it is obvious that the customer doesn't want to continue chatting, we can change the topic a little, and remember not to rush into the topic, otherwise the customer will hang up faster.

4. To promote the products of your own company, you must have confidence and a stable atmosphere. Don't be afraid of being severely questioned by customers. If you don't believe in the product you are selling, don't expect to make a deal with others. This is the most important point.

Telemarketing skills and words 2 o'clock 1: You must know who you are calling.

When many salespeople began to introduce themselves and their products, the phone rang once before they found out who they were looking for. As a result, the other party said that you have the wrong number or that I am not someone. There are also salesmen who make mistakes in the name and position of customers, and some even make mistakes in the company name of customers. These mistakes reduce your credibility before you start selling, and in serious cases, you will lose customers. Therefore, every salesman should not think that making a phone call is a very simple matter. Before telemarketing, you must be clear about the customer's information, and you must be clear that the caller has the right to make a purchase decision.

Point two: the tone should be steady, the words should be clear and the language should be concise.

Many salesmen are nervous when they pick up the phone because they are afraid of being rejected. Their tone is flustered, they speak too fast and their words are unclear, which will affect your communication with each other. I often get sales calls, but I can't tell the company name clearly, say that I don't invite products, and I can't figure out the purpose, so I have to refuse. Sometimes it takes a few minutes to figure out his purpose, and then sit through his introduction and still don't understand what the product is. Therefore, in telemarketing, you must make your tone steady, so that the other party can hear what you are saying clearly, and it is best to speak standard Mandarin. Telemarketing skills should be as concise as possible, and products must be emphasized to attract customers' attention.

The third point: the purpose of calling is very clear.

Many of our salespeople didn't think carefully and didn't organize the language before calling. As a result, they made a phone call and found that they didn't say what they should say, and the sales purpose they should achieve was not achieved. For example, I want to call a potential customer of my product. My purpose is to let the other party know more about my products through telephone communication and have the opportunity to buy my products. With this purpose, I will design the simplest product introduction language, and then introduce the performance and price of the product according to the needs of the other party. Finally, leave a deep impression on the other party to achieve the sales purpose. Therefore, telemarketing skills must have a clear purpose when using telemarketing.

The fourth point: 1 minute to introduce yourself and your intentions clearly.

This is a very important telemarketing skill. I often get sales calls from the same person, but I never remember his name and company. The reason is that he only introduces himself as Xiao Zhang every time he calls. The company name is very vague, and I can't remember it for a long time. In telemarketing, we must make clear the company name, our own name, product name and cooperation mode. Don't forget to emphasize your name at the end of the call. For example: Manager XXX, nice to meet you. I hope our cooperation will succeed. Please remember that my name is XXX. I will keep in touch with you.

The fifth point: do a good job of telephone registration and follow up immediately.

After the telephone salesperson finishes the call, he must make a registration, make a summary and classify the customers. Class A is the most promising. They should call back in the shortest time and try to reach an agreement. Class B is achievable and should be followed up continuously. Even dare to let customers place orders, such as manager XXX. After several communications, I have prepared five products for you. I hope I can deliver it to you today, and I hope you can remit money as soon as possible. Class c has no intention of cooperation. This kind of customer, you should call him from time to time to see what his needs are.