Abstract: Mobile medical care, as an emerging form of medical care, also requires fees. After all, medical care is a rigid need, and professional skills are required to treat illnesses and save lives. Charges are justified, and in the medical industry, free is not conducive to the establishment of The trust relationship between doctors and patients will also affect service quality and the operation of mobile medical platforms. There are four main charging forms for mobile medical services: direct charging for online services, charging for advanced service selection, commission on offline transaction fees and membership fees. Let’s take a look at how the mobile medical platform charges. 1. Does the mobile medical platform charge?
Medical care is an urgent need. With the development of society, the emergence of mobile medical care provides users with an alternative to traditional medical care. Mobile medical care represents the future direction. As we all know, there is a fee to see a doctor in the hospital, but is there any fee for mobile medical care?
The Internet has always regarded "free" as the golden rule. In the early days of mobile medical development, the medical services provided were also free. However, in the medical industry, because it is related to the health of users, free is extremely detrimental to medical services. Without the establishment of a trusting relationship with patients, even if they attract users for free, they cannot provide real services or even better services than public hospitals to meet the needs of users. Therefore, payment is becoming the new normal of mobile medical care.
Medical care itself is a necessity. Treating diseases and saving lives requires professional skills and professional labor. From an economic point of view, fees are justified. And relatively speaking, mobile medical platforms are based on the Internet, and fees are more transparent and open.
2. How to charge for mobile medical care
There are many mobile medical platforms on the market. Different mobile medical platforms have different charging methods and charging standards. The mainstream mobile medical charging methods are There are mainly the following types:
1. Direct charging for online services
Charging fees directly after each user consults a doctor. This charging method has higher requirements for mobile medical platforms. , it is necessary to ensure the quality of doctors providing services and the quality of each service. Only by ensuring these two qualities can the repurchase rate and word-of-mouth spread of platform services be guaranteed.
2. Advanced service selection and charging
Based on the accumulation of early users, users who are willing to pay are screened out and charged by providing one-on-one personalized services. This charging method requires the platform to have a large number of sticky users, and the advanced services it provides can really provide value for money for paying users.
3. Offline transaction fee commission
There are two charging methods: one is to directly provide services such as accompanying patients, and the other is to act as an intermediary between doctors and patients. Matching transactions between two parties; taking a commission from each transaction.
4. Collect membership fees
How much money users pay at one time to purchase products with various types of services, such as memberships, monthly cards, annual cards, etc., all fall into this category. The method focuses more on sales channels, and also puts forward higher requirements on the overall capabilities of the mobile medical platform.