Take "popularity-atmosphere-business opportunities", that is, there are three steps in concept: to stimulate popularity; Create an atmosphere; Precipitate business opportunities. Integrating the above three conceptual steps into planning and implementation, the company's opening will reflect the effects of scale, strength, competitiveness and popularity. This case is mainly planned around the clue of "popularity-atmosphere-business opportunities" and solved step by step. In particular, seize the "business opportunities" as the foundation, through this celebration, tap or plant various explicit or implicit business opportunities for the company, enhance the company's position in the industry and field through "popularity", and form a certain influence, so as to gain a foothold in the Hunan market.
Celebration form:
1, the site layout is "warm", "grand" and "festive"
2. Invite relevant industry leaders to congratulate the guests on opening the ribbon.
3. Choose media (TV, newspaper, DM flyer, handbag).
4. souvenir distribution,
5. On-site product display
6. Leaders wrote inscriptions and took photos to commemorate.
The main part of the celebration:
I. Website layout
1. Outside the company, there is a banner hanging on the top of the glass: "Congratulations on the grand opening of Hunan Xinhui High-tech Development Co., Ltd.", which is 7.5 meters long.
2. The company's front archway is covered with red cloth.
3. New, unique and fashionable large flower baskets are placed at the right entrance outside the company, and there are two on the right. Advertising slogans are posted on the flower baskets (tentatively as the content of the company's cultural concept system).
4. Hang flags, banners or POPs at the upper and lower exits of elevators on both sides.
5. Stick (opening ceremony of Xinhui Hi-Tech) on the glass beside the corridor of the rented office to guide the guests.
6. Set up a guest sign-in desk in the corridor outside the company, distribute souvenirs and put them in gift bags made by our company.
7. Hang a small flag or pop(* * * 10) under the fluorescent lights in the company lobby and conference room.
8. Set a ribbon-cutting place about 6 meters long outside the glass door of the company.
9. The ceremony platform is equipped with a fire door (including the decoration of audio and bonsai) on the left side outside the company door.
10, the chair table has 8 leading seats.
1 1. Red carpet on the main floor (preferably from the elevator exit to the company).
12, the company's product introduction is made with photos and materials in the form of exhibition boards, which are visually displayed to the guests.
Second, the site facilities layout
1. Background layout of the chair table: the theme background board, including theme, color and font, should be beautiful and generous, and the color should be mainly festive and enthusiastic.
2. Flag
3. Hang the flag in the company
4, popular
5. handbags
6.DM flyer 16 Open a flyer.
7. Site zoning plan (see annex)
8. Layout effect diagram of each functional area (see annex)
9. Background rendering of the main console (see annex)
Third, the celebration plan
At four o'clock the day before yesterday, everything was arranged and acceptance was organized.
From 8: 00 to 8: 30, all employees of the company will arrive here to check the unfinished matters of the preparatory work.
From 9: 00 to 9: 45, guests sign in and distribute souvenirs.
9: 55-9: 58: Call all employees of the company to form a team outside the company gate, facing the celebration podium.
9: 58- 10: 02 Celebration begins-the host announces the opening ceremony, introduces the leaders and guests present, and the host begins the opening remarks to congratulate Xinhui Hi-Tech on its grand opening.
10: 02- 10: 05 Leaders cut the ribbon.
10: 06- 10: 20 speeches by the chairman, leaders and guest representatives.
10: 30-11:30 leadership inscription; Introduce the company and products to the guests; Take a group photo; Discuss the news release with reporters.
1 1: 30 After the meeting, people with special public relations needs will have dinner and exchange.
Fourth, media cooperation.
1, the TV media invited Hunan Education TV to report.
2. Choose print media (Hunan Daily, xiaoxiang morning herald).
3. Preparation of news reports in print media
Verb (abbreviation of verb) capital budget
1. Items needed for the celebration (as shown in the following table)
Nominal Quantity Cost (Yuan)
Basket 2 Brush 2
Check-in desk flowers 1 ink 1
Banner 1 red paper 3
Indoor national flag 10 rice paper 3
DM advertisement 3000 glue 1
Handbag 3000 paper cutter 1
Envelope 3000 scissors 4
Pallet 4 hammer 1
Invitation 100 Thumbnail 2
Camera 1 VIP corsage
Movie 3 Popular Preview 10
Signature 6 Sign in this book 2
Business card silver plate 1 signature pen 2
Music center 1 inkstone 1
Vertical microphone 2 uncovers the red wire 1
Mainframe backstage 1 sign-in desk 1
Nail the sign-in desk red silk 1
Inscription book 1
The total cost is:
2. Dinner expenses
3. souvenirs
4. Other expenses
Photographer:
Moderator:
Miss manners:
Subtotal:
Total cost:
Invite celebrants
The estimated number of people is 100. See the attached table for details.
Send invitations and invitations according to the invitation list to ensure that important people will not be absent because of poor arrangements. Restore the confirmation information and make a detailed list of participants for the next step.
Matters needing attention: This step must be well planned, with a special person in charge, appropriately enlarge the invitation list, conduct public relations and follow-up on important people, and prepare a backup plan to ensure the number and quality of participants.
Preparations for the celebration
The opening ceremony involves all aspects, and all the work is interrelated, interrelated and cross-cutting. We must make overall arrangements, take a multi-pronged approach and proceed simultaneously. Therefore, it is very important to organize communication and coordination. In order to make all the work go smoothly, the company set up a leading group for celebration preparation; It is divided into three departments, namely, foreign affairs department, planning department and interior department.
Members of the leading group:
Team leader:
Deputy team leader:
Members:
1, Foreign Affairs Department ():
Determine the guest list, determine the names and numbers of guests, and send invitations; Arrange a group photo; Writing speeches and congratulatory messages; Invite journalists and confirm press releases; Contact photographers and cameramen; Photos and video materials during the opening ceremony will be kept as valuable files of the company.
2. Planning Department ():
Draw up the overall plan of the celebration, determine the overall layout plan, determine all kinds of required items, prepare the items that need to be made in advance, and make a good budget.
3. The Ministry of Internal Affairs ():
Put forward the reception plan; Determine the host and hostess, present souvenirs to the guests, and conduct training and rehearsal. During the opening period, purchase or lease the required items by category, contact the property department of this building to coordinate the celebration work, communicate with the planning team in time, arrange the celebration venue, contact the implementation of the dinner party and settle all expenses.
Preparation of important articles
souvenir
Gift bag
envelope
DM single page
Remarks: The responsibility lies with people, so use it flexibly and take the initiative.