Question 2: What are the types of outdoor advertising? Outdoor advertising is a huge category of advertising.
There are monopole ads, rooftop ads, wall ads that are seen from afar, and light box display boards that are right in front of you.
In terms of duration, there are long-term displays and temporary releases.
There are mobile ads released on the body, ships and even airplanes, and there are also fixed ads that stick to one place.
There are led screen, rainbow lights, three inverted and other radio and television technology, dynamic advertising, but also spray-painted images, or static advertising in large letters on the wall.
The reality is that outdoor advertising is almost always divided by the industry, such as street light advertising, street lamp poles are his family, both sides of the highway, there are certain units to do, the bus body and bus shelters, it is necessary to go to the bus company.
With the use of what material, to achieve what effect has little to do. Therefore, the management classification is also much according to the classification of these industries.
Question 3: What is the classification of outdoor billboards Outdoor billboards can be divided into outdoor high artillery, street billboards, half-span billboards, floor billboards, light box billboards, waiting room billboards, etc., as well as body advertising, electronic screen ads and so on. Now both the city aesthetic effect and advertising effect is the Suzhou state across the road billboards, half-span billboards, lower cost, many people choose.
Question 4: What are the specific outdoor advertising? A division within the advertising industry:
At present, people in the study of outdoor media, customarily based on the dynamic characteristics of outdoor advertising, can be roughly divided into two kinds:
The main types of outdoor advertising: that is, fixed billboards and mobile ads
1, fixed billboards
(1) large advertising billboards, mainly referring to the building's exterior wall billboards, generally area larger, the area of a piece of advertising billboards, some even more than 500 square meters.
(2) sidewalk billboards, that is, in the sidewalk on both sides of the small billboards, light boxes, column advertising, or signs released on the ads, etc., generally from the ground 2-5 meters away from a relatively short distance. Comparatively low, the dissemination of effective
(3) transportation advertising, mainly set up in some of the public **** places related to transportation, such as stations, airports, highways, bus stops and other places. Transportation advertising refers to the use of public **** transportation (trains, cars, subways, ships, aircraft, etc.) as a medium for releasing advertising information, the main forms of body advertising, advertising in the carriage, seat cover advertising, ticket advertising, etc.. The biggest difference between traffic advertising and outdoor advertising is that traffic advertising is a mobile advertising medium, the scope of dissemination is much more flexible and broader than outdoor advertising, and the mobility of the population using transportation is relatively large, the reading object of the social strata, which helps to improve the visibility of goods. In addition to increasing product awareness, transportation advertising also helps consumers to understand the details of the product, for example, in-cabin advertising is mostly a pastime for passengers to kill time, so it can convey detailed information about the product. Transportation advertising is generally cheaper to produce and publish, and is worth utilizing as an auxiliary medium. However, the release of traffic ads need to pay attention to is that because of its wide audience, so the target audience advertising lack of relevance, must be combined with the content of the ads released to make reasonable use of.
(4) POP advertising: POP (P0P 0f Purchase Adverising), also known as selling place advertising, is a general term for all shopping places inside and outside (department stores, shopping centers, shopping malls, supermarkets, convenience stores) made on-site advertising is divided into two major systems: outdoor POP advertising and indoor POP advertising. However, strictly speaking, POP advertising is also part of outdoor advertising. The reason why I list it separately is that in recent years, with the development of large-scale stores in China, POP advertising has developed into an important means of store advertising.
Outdoor POP advertising: including all forms of advertising outside the shopping center, such as banners, light boxes, posters, posters, facade decoration, window displays and so on. Indoor POP advertising: including all forms of advertising within the shopping place, such as counter display, counter advertising, air hanging advertising, modeling advertising.
POP advertising is mainly *** consumer spending on the spot, because the sales site advertising helps to evoke the consumer's previous memory of the goods, but also helps to create a buying atmosphere on the spot, *** the consumer's desire to buy.
2, mobile advertising
(1) bus body advertising
(2) hot air balloons, airships (boat) advertising
(3) professional advertising car, also known as DAV advertising car, is a specialized vehicle in the carriage of the left and right sides and back loaded with advertising machines.
But sometimes, we also have outdoor advertising media is divided into electronic and non-electronic two kinds: electronic advertising media as the name suggests, to achieve the effect of advertising information display, it is necessary to use electricity, there are TV walls, LED displays, Neon and so on. Non-electronic advertising is in addition to these electronic advertising, generally for the traditional billboard.
B advertising manager professional division:
Outdoor advertising, refers to the use of public ****, owned or owned by others, buildings, structures, venues, space, etc. to set up advertising billboards, light boxes, neon, electronic display, physical modeling, balloons, and other outdoor advertising carriers.
I. According to the different ownership of the site set up, outdoor advertising can be divided into public **** land outdoor advertising and non-public **** land outdoor advertising two categories. Public **** land outdoor advertising, refers to the *** not ceded or *** have the right to use the land (including the ground buildings, structures) on both sides of the highway or within the scope of the land, the sky space to set the outdoor advertising. Outdoor advertising on non-public *** land means outdoor advertising on land (including buildings and structures on the ground) that has been granted the right to use, i.e. on real estate owned by the owner or on other objects owned by the owner.
Second, according to the location and form of setting, outdoor advertising can be categorized into advertisements attached to buildings, floor-to-ceiling advertisements, space advertisements and other types of advertisements. Detailed points ...... >>
Question 5: What is outdoor advertising? What are the specific contents? What does it include? Outdoor advertising 〗 Common outdoor advertising are: high column billboards, roadside billboards, light boxes, LED billboards, neon billboards, outdoor TV walls, etc., and now there are even advanced forms of outdoor advertising, such as balloons, blimps, etc. In the modern society with rapid development of science and technology, there are many types of outdoor advertising, such as outdoor advertising, outdoor advertising, outdoor advertising, outdoor advertising, and outdoor advertising. In the modern society of rapid development of science and technology, outdoor advertising also cited a number of new materials, new technologies, new equipment, and has become a kind of artwork to beautify the city, is one of the symbols of the degree of development of the city's economy.
Question 6: What are the main forms of outdoor advertising Light projection, bus shelters, billboards, television, frame ads, etc., if you want to place ads, you first have to analyze your main customer groups, and then according to the specific circumstances, the appropriate choice of media, try to minimize the cost of winning the maximum benefit and return, in fact, overall, light projection community advertising as a new advertising media, the effect of placement and reach rate is still a sign of the development of the city's economy. In fact, overall, light projection community advertising as a new advertising media, the placement effect and reach rate is still relatively good.
Question 7: What are the types of outdoor advertising Installation of outdoor advertising can be divided into two categories
The first is: self-established outdoor advertising, refers to signs, light boxes, neon monograms and other forms of media, in the unit registered address, the use of owned or leased buildings, structures and other positions, set up by enterprises, institutions, individual businessmen or other social organizations. The name (including logos, etc.).
The second type is: business outdoor advertising
Refers to the urban roads, highways, railroads on both sides of the ground part of the urban rail transit lines, river and lake management range and squares, buildings, structures, light boxes, neon signs, electronic display devices, display boards, etc. as a form of carrier and set up in the transportation of commercial advertising.
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According to the different characteristics of outdoor advertising, can be roughly divided into two types of outdoor advertising in China at present:
First, the fixed billboards
(1) large billboards
(2) sidewalk billboards
(3) traffic ads
Second, mobile ads, mainly including:
(1) bus advertising
(2) balloon, airship ads
It is also possible to outdoor advertising media can be divided into two types of electronic and non-electronic categories:
Outdoor advertising media can also be divided into two types of electronic and non-electronic categories.
Electronic advertising media are TV walls, LED displays, Neon and so on.
1 spotlight billboard
The billboard is equipped with spotlights or other lighting equipment around the billboard, known as spotlight billboard. It is characterized by beautiful, excellent lighting effect at night, and can clearly see the advertising message.
2 neon billboards
By neon tubes bent into text or patterns, with different colors of neon tubes made of colorful colors. More with the electronic control of the flashing form to increase the sense of movement, the night effect of strong visual impact.
3 single-pillar billboard
Billboards placed on the ad hoc support columns, column T-type or P-type for more advertising devices set up on highways, major traffic arteries and other places, facing the dense traffic and pedestrian flow. Ordinary use of the size of 6 meters high X 18 meters wide, mainly with spotlights for lighting equipment.
4 large light box
Placed on the outside walls of buildings, roofs or podiums and other outdoor thematic advertising locations, colorful billboards during the day, and at night when the light is on, it becomes a light box advertising within the light. Medical outdoor advertising light box advertising lighting effect is better, but maintenance is more difficult than the spotlight billboards, and the lamps used are easier to wear.
Question 8: What are the forms of outdoor advertising put Mirror media, also called mirror perspective media, is a new form of outdoor media. It is a form of media placement that can display advertising images on the mirror. Its media carrier in the closed state is a mirror, open the mirror can be played in turn on a mirror or a number of various sizes of advertising images, which does not affect the function of the mirror itself, but also can be a good dissemination of advertising. This media has the form of novelty, bright picture, mandatory reception and other characteristics. Questions can be on evaad 艺外,
Question 9: What are the most commonly used materials for outdoor advertising? Advertising materials are mainly divided into six categories
1 airbrush: airbrush to do billboards car stickers to do bus advertising single hole through the back of the cab to do the publicity ...
2 ***: adhesive pp cold laminating film photo paper pvc hard sheet kt board cold plate *** board paper panel ...
3 Engraving : Acrylic sheet, pvc foam sheet ...
4 Blister: Blister acrylic led light source transformer ...
5 Display: display racks, easy to pull the treasure, pull the mesh display racks, portrait racks ...
6 Banner: thermal transfer printing machine printing ...
Total **** about these categories... Thousands of goods...
These Guangpin will have
Question 10: What are the forms of outdoor advertising publicity Sub-regionally speaking, there are downtown LED, wall billboards, bus stops, bus bodies, light pole flags, minute frames, etc., the airport has the airport high-speed columns, the airport indoor light boxes, hanging flags, booths, adhesive stickers, etc., the suburbs and high speed with high columns and large signs.