Audio, unlike graphics and video, requires concentration. The unique accompanying attributes of audio are very much in line with the qualities of the mobile Internet, which does not require both eyes, and can be listened to anytime, anywhere, and can be maximized in all kinds of life scenarios, so the consumption and frequency of radio content is more extensive than that of video and graphics.
Himalaya has long been a leader in the audio reading industry, and by the end of 2018, the user scale of Himalaya FM has exceeded 470 million. Himalaya has a wide range of categories no matter what kind of content and style. In order to filter and precipitate content, Himalaya also has a system of adding V, which can be applied for after the user's program reaches a certain quality.
As more and more people use Himalaya, it pays dividends. On Himalaya's platform, 1 hi point = 1 yuan . Himalaya's most iconic event was when Ma Dong's team's "Speak Well" was launched on the platform's "Paid Boutique" section, with sales reaching 5 million on the first day!
What about the celebrities who can easily make millions of dollars a day? I'll tell you what, I'll tell you what, I'll tell you what, I'll tell you what!
One, Himalaya operation process
First of all, you have to create an account and personal account perfect, you are perfecting your account you want to know exactly what you want to target the population. What products you do have to sell what services. Remember not to talk about anything, the more mixed the more people listen to the less, the lower the conversion rate. Position yourself well in the content, every day to share.
Secondly, we must figure out the rules of the platform, this is very important, as long as you understand the platform in order to survive.
When all the preparatory work is done, you can start recording. Producing audio isn't that hard, it's easy to do when you have the material, the mike and the software.
Second, to improve the click-through rate of attraction
1, material
You say there is no material, no script, no content how to do? This is one of the simplest things. Zhihu, microblogging, Baike, public number ...... inside the material is all there, learn to utilize it.
You can also create secondary content by finding some valuable material from other paid platforms. This will also ensure that your content is quality. While you are looking for paid content, remember to position yourself in your content area first, courses are best found with transcripts and audio, lessons over 100 sessions, and pricing try not to exceed $300. In fact, meet these, the quality of your content also has a certain guarantee.
2, time
The time of an audio should not be too long, too long audio makes people produce auditory fatigue. Furthermore, the time point of release is also quite important Oh, the night is the best time to release.
3, title
The title is also an important factor to make your clicks higher, the title must be relevant to the public search point. So an attractive title is very important!
4, diversion
Of course, good content, the beginning of the subscription is not necessarily high, so how do we diversion?
Share your radio station to various groups, so that more people pay attention to you.
In the Himalayan platform, add the contact information of the anchor related to your topic, so that your chances of getting into each other's various communities and fan groups are high. Of course, after entering the group can not be anxious to push your subscription number out, more can not enter the group as soon as the group to add the group of people, this is easy to be kicked out of the group, and this gives people a low degree of trust. You can only mix with people so that you can achieve a higher level of trust, so as to push your subscription number to more people.
5, get attention
You can get attention by following + private message. This platform's private message and attention will remind to the message bar, and you can send unlimited private messages. We can use our words to drive followers to where we need their attention.
There may not be many people following you at first, but remember to be persistent. When your subscriber base grows, it's time to start your journey to cash in.
Three, Himalaya how to cash
1, open the reward and sponsorship services is a good choice
When your voice is attractive enough, you can open the reward function, the listeners like your work, will be through the Alipay or other platforms for you to pay the reward, this is the most direct method of cash.
2, open the function of the live broadcast, harvest the gift of the fans
Now the live broadcast is in full swing, you have a certain amount of fans can open the live broadcast, let the fans brush the gift. And becoming an anchor also gives you access to premium services, program promotion and premium logos.
Become an anchor in three parts:
Log in to your Himalayan account
Click on the "I want to live" icon
Certification is complete, you can start it
3, apply to open the paid boutique
When you have accumulated enough traffic you can start doing part of the paid audio. You can start to do part of the paid audio. Don't worry about the paid audio no one to listen to, as long as your audio to do a good job, attracted fans, they think your audio has value will naturally pay.
4, the production of audio with advertising
1) you uploaded the original sound to meet certain conditions, you can get patch ads automatically added to your uploaded audio, so you can get advertising revenue.
2) In addition to the ads that are automatically added to your voice, you can also place your own ads. Once you have enough subscribers, a lot of people will come to you to place ads. It's the same with placing ads in articles. You can do brand placements at the beginning and end of your content. You can also divert your fans to WeChat through Himalaya.
5, vocalization platform tasks
Himalaya platform above a lot of works are open to recruit voice workers. If your voice is good enough and attractive, you can also audition on it. Most of the platform's voices are priced at 80 yuan per hour. Find the audiophile platform, choose your favorite projects for audition auditions, and after passing, you can start earning task fees.