Work Plan of Network Department 1 The past year was a busy and fulfilling year, and it was also a fulfilling year for me to join * * Hospital. Little by little in this year's work let me keep learning and growing. Looking back on my work in the past year, I have been strict with myself with the correct guidance of hospital leaders, the active cooperation of various departments and the support and help of my colleagues. According to the requirements of the hospital, I gave full play to my comprehensive ability and professional and technical work functions and completed my job. Although there was no vigorous victory, it experienced extraordinary tests and tempering.
The work of hospital network department is a relatively familiar and unfamiliar field for me. As a person in a department, I clearly realize that the network department is a hub for connecting the preceding with the following, communicating the inside and outside, coordinating the left and right, and contacting the four parties, and is the center for promoting all work towards the established goals. Network work can be said to be more complicated, including website maintenance, website update, website promotion, website customer service and so on. Faced with a lot of complicated and trivial daily work, I strive to strengthen my sense of self-work, pay attention to speeding up the pace of work, improve work efficiency, calmly handle various affairs, and strive to be comprehensive, accurate and moderate to avoid omissions and mistakes. Through nearly a year's work and study, my working mode has made a new breakthrough and my working style has changed greatly. Now I will summarize the work of last year as follows:
First, establish a global concept and do a good job.
Over the past year, I have never been late for work, left early, missed work or asked for leave. I have been exemplary in observing hospital rules and regulations, caring for hospital reputation, caring for hospital finances, respecting leaders and old comrades, caring for and caring for new comrades, and actively and creatively completing various tasks assigned by leaders. At the same time, it has also strengthened the promotion and publicity of hospital image and hospital medical characteristics, making * * more famous in the country.
Second, being good at communication is better than assisting coordination.
Network departments should not only have strong professional and technical knowledge, but also have good communication skills.
On the website of * * Hospital, many different people communicate with the staff of our hospital online every day. I try my best to give full play to my professional and technical ability, constantly increase the number of patients, improve economic income, receive patients politely, answer questions patiently, help them sincerely, treat patients as relatives, try my best to help them online, and do what they should do so as not to be financially damaged. Patient satisfaction is a powerful publicity for the brand image of the hospital. And strengthen assistance, cooperate with department personnel to promote, maintain and update the website.
Three, proficient in professional skills, diligent in departmental coordination
The network department has been consulting * * Health Network for a year, focusing on hospital introduction, * * common sense and * * specialist knowledge. * * Hospital remote diagnosis and treatment service center: * * online diagnosis and treatment, * * cases, * * rehabilitation star as the main services. China * * Treatment Network: It mainly focuses on public welfare knowledge websites, publicity of public welfare activities and hospital wards. These three stations have carried out website template planning and typesetting, content typesetting, and large-scale * * thematic planning, and are responsible for * * health website thematic production, content update, website visit and customer service consultation, daily maintenance of * * * remote diagnosis and treatment service center, content improvement and modification, and coordination with * * consulting department and fraternity ground activities, so as to improve the customer service visits of consulting department and the conversion rate of admission rate of fraternity patients.
In the past year, I seriously asked myself to be conscientious in my work, made some progress, and won the trust and support of the leaders. However, there is still a certain gap between what I did and what the leaders asked, and I also found some shortcomings. I think I will, under the correct leadership of the hospital leaders, take the next step, foster strengths and avoid weaknesses, improve shortcomings, do a good job in an all-round way, and do a better job in the network department.
* * * * Plan of Network Department in 2008
Network marketing department is a brand-new marketing method. Through the early operation and promotion, the benefits brought by the network to the hospital have been fully verified and achieved gratifying results. In * * * *, the network department trains and cultivates professional technology and practical skills based on target management, fully enhances the subjective qualification of everyone in the department, increases investment in all aspects, makes the network department a new economic growth point, and strives to complete every task assigned by the hospital.
The following is the plan of * * * Network Department:
First, according to the actual situation of the hospital, identify the functional orientation of the network department and give full play to the due role of the marketing department.
Second, use the existing conditions of the network department to investigate the marketing and network services of other hospitals and understand the service strategies and tactics of peers and competitors. We can dig more patients from the Internet in * * *, so that the consultation patients on the Internet can better improve the admission rate of patients.
Third, the use of integrated marketing means, increase brand promotion, and constantly improve the visibility and reputation of the hospital.
1, do a good job in hospital website promotion and dissemination of hospital information, so that more patients can understand the hospital and know the hospital.
2, according to the hospital "clear advantages and characteristics, to build a hospital brand" train of thought, do a good job in the hospital brand, key specialties and special projects of publicity and promotion, and strive to establish hospital visibility and * * professional characteristics in the country.
Network Department: * * * *
* * * * Year * * Month * * Day
The work plan of the network department is 2 XX years. With the efforts of all the family members of the network department, * * achieved sales of 42,940,000 yuan, customer information 1459, b2b information 9 1000, website articles 5 1600 and WeChat fans 1200, and established an all-round network. Summing up this year's work, we have made some achievements, but there are also many problems. "A good plan is half the battle." In order to have a higher breakthrough in XX, I plan the work of XX now, hoping to have a good guiding role for the work in the coming year.
In order to complete the promotion plan of the network department in XX with higher indicators, the network department will carry out its work from the following aspects:
First, micro-marketing three-dimensional promotion
XX is a year of rapid development of media such as WeChat. The promotion model with WeChat as the main body has been formed and matured. Under the wise decision of the company leaders in XX years, our company made preparations for the early foundation improvement. In order to build the industry micro-marketing benchmark, the network department will build a three-dimensional micro-marketing promotion scheme with WeChat as the main body and Weibo, website and Q&A platform as supplements in XX.
1, micro-marketing fan increase plan
With the efforts of our whole family for XX years, the number of WeChat fans has reached 1200. The main body of WeChat promotion is the promotion of customer groups. The number of WeChat fans in XX is expected to reach 5,000, and the group is still related to medical care and beauty.
Implementation mode: 1, national conference promotion, relying on conference advertisements and conference activities. It is estimated that the number of promotions can reach 1500. 2. Based on the online promotion of the website and Weibo promotion, it is estimated that the number of WeChat fans will increase by 500. 3. It is estimated that the number of fans will increase by 500 by relying on the sales staff to return to customers offline and invite to add WeChat fans. 4. Conduct online activities through the WeChat platform, and attract new fans to join while mobilizing the activity of fans. It is estimated that the number will increase to 500.
2. Micro-marketing enterprises build self-media platforms.
The core of marketing is corporate brand promotion, so that more customers can recognize the company's values. Micro-marketing is based on WeChat as the theme medium, supplemented by the promotion mode of websites and Weibo. Only by connecting with each other can we achieve the greatest promotion effect. In XX, the network department will take WeChat as the theme to create a brand-new network promotion method.
Implementation method:
First, the basic work of WeChat
As an enterprise self-media platform, WeChat's one-to-one accurate promotion mode allows us to push news more specifically. Our WeChat fans are mainly medical workers, so news should be more knowledgeable and professional. Mainly by graphic news, video materials and other media, through the massive dissemination of WeChat and Weibo, to achieve maximum forwarding and dissemination, and to create an authoritative medical consultation and exchange platform.
Second, customer vip group construction.
Customer maintenance is the most important part of enterprise development, and it is of great significance to win back the reputation of customers. With the development of communication technology, it is imperative to break through the traditional communication mode and create a more convenient customer communication platform. In XX, the network department will establish a vip group of customers, and connect a core customer with the after-sales engineers, clinicians, sales managers, marketing consultants and product managers of the network department through the "one-to-many" bundled maintenance of core customers. When customers have problems related to products and technologies, we can provide services as soon as possible and solve them immediately. This model is of great significance to introduce customers and repeat customers and realize customer-friendly differentiated service model.
Third, build a micro-marketing website, WeChat+micro-website+micro-online customer service.
In the early promotion, the number of WeChat fans has reached 1200, and now the basic automatic reply query device is still one of the important ways of our WeChat marketing. This method is not effective in product display. Due to the large fan base of users, the original display method can no longer be satisfied. In order to improve the effect of WeChat display, we will build a micro-website in XX that is more suitable for mobile phone browsing. Customers can get more direct information about products and enterprises by visiting the website. At the same time, the added network customer service system can directly communicate with our customer service staff online and solve various professional problems for customers at any time. Create an all-round and three-dimensional marketing model for corporate WeChat.
Second, free platform information promotion
In XX, with the efforts of all family members, the Network Department issued 9 100 product sales information, which laid a solid foundation for achieving the annual goal. In XX, the network department will start again, integrate the free information publishing platform, broaden the free promotion channels and expand the information promotion effect of the free platform. It is estimated that there will be1XX pieces of free b2b information on the Internet in XX years. Therefore, the network department will operate from the following aspects.
1, high-weight free b2b platform collection
In XX, the family members of the Network Department organized 132 b2b websites. In order to realize the maximum benefit of the free platform, we will increase the sorting and classification of b2b websites in XX to integrate and enjoy information.
2. Prepare our b2b website.
Although the original b2b website can also publish information, it has many restrictions. There are limits to what to publish and how much to publish. Therefore, an important task of the network department in XX is to have its own b2b website construction. At present, the open source program is very convenient, and the network department has no problem in website construction technology. In order to expand product promotion, b2b website construction is also one of the priorities for next year.
Third, the whole line of products Baidu Encyclopedia/Zhihu promotion
As the largest search engine in China, Baidu Encyclopedia/Zhihu is its core product, and its exposure on the Internet is very high. At present, it is also a plate with fierce competition from other competitors. These also reflect the importance of Baidu Encyclopedia/Know.
At present, all our products have established Baidu Encyclopedia. Because the product name is similar to that of competitors, it will be modified by competitors, so it must be maintained for a long time.
Four. XX sales target
In XX, the network department has just been established and is a new team. There is no successful experience to learn from. Everything can only be explored by yourself. Explore promotion methods and explore your own operation methods. Therefore, the network department should complete a series of work in a planned and targeted manner in the new year. Start from yourself, start from the team.
The sales plan of the network department in XX is 4 million. Sales of 42 sets of equipment, sales reached xxx billion. This is also an affirmation of the efforts of the network department for one year. I have more confidence in the network department for XX years. In XX, the planned sales target of the network department will reach 8 million yuan.
With the efforts of all the family members of the network department, the work plan of the network department in 20xx achieved sales of 429,40000 yuan, customer information of 65,438+0459, B2B information of 965,438+0000, website articles of 565,438+066 and WeChat fans of 65,438+0200. Summing up this year's work, we have made some achievements, but there are also many problems. "A good plan is half the battle." In order to make a higher breakthrough in the year of 20xx, the work in the year of 20xx is now planned, hoping to have a good guiding role for the work in the coming year.
In order to complete the 20xx promotion work plan of the Network Department with higher indicators, the Network Department will carry out the work in the following aspects:
First, micro-marketing three-dimensional promotion
The year of 20xx is a year of rapid development of self-media such as WeChat. The promotion model with WeChat as the main body has been formed and matured. Under the wise decision of the company leaders in 20xx, our company has made preparations for the early basic promotion. In order to build the industry micro-marketing benchmark, the network department will build a three-dimensional micro-marketing promotion scheme with WeChat as the main body and Weibo, website and Q&A platform as supplements in 20xx.
1, micro-marketing fan increase plan
With the efforts of my family in 20xx, the number of followers of WeChat has reached 1200. The main body of WeChat promotion is the promotion of customer groups. The number of WeChat followers of 20xx is expected to reach 5,000, and the group is still related to medical care and beauty.
Implementation method:
1, national conference promotion, relying on conference advertisements and conference activities. It is estimated that the number of promotions can reach 1500.
2. Based on the online promotion of the website and Weibo promotion, it is estimated that the number of WeChat fans will increase by 500.
3. It is estimated that the number of fans will increase by 500 by relying on the sales staff to return to customers offline and invite to add WeChat fans.
4. Conduct online activities through the WeChat platform, and attract new fans to join while mobilizing the activity of fans. It is estimated that the number will increase to 500.
2. Micro-marketing enterprises build self-media platforms.
The core of marketing is corporate brand promotion, so that more customers can recognize the company's values. Micro-marketing is based on WeChat as the theme medium, supplemented by the promotion mode of websites and Weibo. Only by connecting with each other can we achieve the greatest promotion effect. In 20xx, the network department will take WeChat as the theme and create a brand-new network promotion method.
Implementation method:
First, the basic work of WeChat
As an enterprise self-media platform, WeChat's one-to-one accurate promotion mode allows us to push news more specifically. Our WeChat fans are mainly medical workers, so news should be more knowledgeable and professional. Mainly in graphic news, video materials and other media, through WeChat, Weibo Group fa, to achieve maximum forwarding and dissemination, to create an authoritative medical consultation and exchange platform.
Second, customer VIP group construction.
Customer maintenance is the most important part of enterprise development, and it is of great significance to win back the reputation of customers. With the development of communication technology, it is imperative to break through the traditional communication mode and create a more convenient customer communication platform. In 20xx, the network department will build a VIP group of customers, and connect a core customer with after-sales engineers, clinicians, sales managers, marketing consultants and product managers of the network department by implementing "one-to-many" binding maintenance for core customers. When customers have problems related to products and technologies, we can provide services as soon as possible and solve them immediately. This model is of great significance to introduce customers and repeat customers and realize customer-friendly differentiated service model.
Third, build a micro-marketing website, WeChat+micro-website+micro-online customer service.
In the early promotion, the number of WeChat fans has reached 1200, and now the basic automatic reply query device is still one of the important ways of our WeChat marketing. This method is not effective in product display. Due to the large fan base of users, the original display method can no longer be satisfied. In order to improve the display effect of WeChat, we will build a micro-website more suitable for mobile phone browsing in 20xx. Customers can get more direct information about products and enterprises by visiting the website. At the same time, the added network customer service system can directly communicate with our customer service staff online and solve various professional problems for customers at any time. Create an all-round and three-dimensional marketing model for corporate WeChat.
Second, free platform information promotion
In 20xx, with the efforts of all family members, the Network Department released 9 100 product sales information, which laid a solid foundation for achieving the annual goal. In 20xx, the Network Department set out again to integrate the free information publishing platform, broaden the free promotion channels and expand the information promotion effect of the free platform. It is expected to release 12000 free B2B information in 20xx. Therefore, the network department will operate from the following aspects.
1, high-weight free B2B platform collection
In 20xx, the family members of the Network Department organized 132 B2B websites. In order to maximize the benefits of the free platform, we will increase the sorting and classification of B2B websites in 20xx to integrate and enjoy information.
2. Prepare our B2B website.
Although the original B2B website can also publish information, it has many restrictions. There are limits to what to publish and how much to publish. Therefore, an important job of the network department in 20xx is to have its own B2B website construction. At present, the open source program is very convenient, and the network department has no problem in website construction technology. In order to expand product promotion, B2B website construction is also one of the priorities for next year.
Third, the whole line of products Baidu Encyclopedia/Zhihu promotion
As the largest search engine in China, Baidu Encyclopedia/Zhihu is its core product, and its exposure on the Internet is very high. At present, it is also a plate with fierce competition from other competitors. These also reflect the importance of Baidu Encyclopedia/Know.
At present, all our products have established Baidu Encyclopedia. Because the product name is similar to that of competitors, it will be modified by competitors, so it must be maintained for a long time.
Fourth, the sales target
In 20xx, the network department was just established, and it was a new team. There is no successful experience to learn from. Everything can only be explored by yourself. Explore promotion methods and explore your own operation methods. Therefore, the network department should complete a series of work in a planned and targeted manner in the new year. Start from yourself, start from the team.
The sales plan of the network department in 20xx is 4 million. Sales of 42 sets of equipment, sales reached xxx billion. This is also an affirmation of the efforts of the network department for one year. I have more confidence in the 20xx work network department. In 20xx, the planned sales target of the network department will reach 8 million yuan.
In line with the principle of serving teachers and students and cooperating with the work in the department, under the guidance of the General Branch of the Communist Youth League and the student union in the department, focusing on cultivating a good style of study, fully cooperating with the department to convey information, aiming at improving the comprehensive quality of students, and adhering to the mass line and serving students in the spirit of "unity, pragmatism, enterprising and serving everyone". The focus of our network department is to standardize all work, fully mobilize the enthusiasm and collectivity of student cadres and officers, carry forward team spirit, and combine the actual situation of the student union of the Education Department. Therefore, the network department will actively participate in the network planning, construction and transformation, so that everyone has a warm feeling about the college website, and at the same time coordinate other departments to participate in the management of the college website construction; Update the information column of the academic and industrial circles in time, so that the teachers and students of the education department can keep abreast of the latest developments in the department; In order to convey information in time, we will consult the information of schools and other places, provide it to the information department in time and convey it. The work plan for this semester is as follows:
(A) daily network planning and construction
(1) Planning and Innovation of University Websites
The website of the Education Department is an important window and platform for information exchange among departments, and it is an important carrier to realize informationization, digitalization, intelligence and networking of teaching, training, scientific research and management of departments. In order to strengthen the network information work in colleges and universities, give full play to the role of the network in promoting teaching resources, promote information exchange and resource sharing in office, teaching, training and scientific research, and realize the standardization and institutionalization of network information work. In line with the principle of serving everyone and enhancing the attraction of the department website, we will set up some sections of the department website, strive for innovation, and add some sections that can promote everyone's development, such as uploading some learning materials. At the same time, we will also call the students of our department to put forward valuable opinions on the website construction of our department. At the same time, enhance everyone's attention and rational use of the network. At the same time, create a self-space for everyone and strive to innovate the college website. In addition, it is necessary to improve the attractiveness of the college website, so as to make the most reasonable planning for the college website and enhance everyone's interest in the college website.
(2) Information update and replacement of department websites.
We will inform you of the activities and details organized by the college on the website as soon as possible. After the event, the specific content of the event will be updated online, with pictures and texts and various forms, so that everyone can experience that feeling even if they have not witnessed it with their own eyes. Do a good job of updating and uploading the website, and often cooperate with other departments in the background to review news and comments. In addition, some school information is collected and posted on the website in time. The other is to change the information on the department website, delete unnecessary sections, and sort out previous news and comments. Add some content that will help freshmen understand the school and departments, so that freshmen can get useful content for their life and study from the work network and life network. Secondly, new columns will be set up, such as psychology and pedagogy, so that they can deepen their understanding of their majors.
(3) Strengthen website publicity.
Let more students know the website address and login method, so as to increase the number of website views, expand the influence of the department website and do a good job in the publicity of the department. In addition to doing a good job in publicity, our department will also actively participate in the activities of other departments and put forward some ideas to cooperate with other departments to do better in the new semester. At the same time, organize the propaganda department to publicize the blackboard newspaper on the department website.
(2) Internal construction of departments
(1) Strengthen communication and contact with other departments of the department. The network department will strengthen exchanges and cooperation with other departments. The network department should get the activities and photos organized by various departments at the first time, which requires the cooperation of various departments to give us the information, and we will cooperate to publish it on the website. At the same time, for some department news and some current affairs materials, such as the list of advanced individuals and the list of developing party member. The promotion of the website also depends on the production of posters by the propaganda department, and the provision of excellent resources by the department also depends on the active cooperation of the learning department and other departments, which will be the basis for the development of the network department.
(2) In the spirit of pragmatic innovation and in-depth exploration, we will constantly open up a new situation in the work of departments and colleges. Starting from the parallel development of daily self-supervision, self-management and self-service, the network department focuses on the "self-service" center that effectively promotes the all-round development of education students. Help students develop in an all-round way and form a good habit of civilized surfing the internet. The network information department will strive to open up more channels, create realistic conditions, actively expand the participation of college students, guide and help students to improve their knowledge and ability structure (skillfully use some basic office software), improve their comprehensive quality and develop in an all-round way.
(3) Guide students' online habits, create a healthy and progressive cultural atmosphere, cultivate noble sentiment and scientific and technological level in online life, and strengthen our physical and mental quality training through entertainment and network technology competitions, so that the network department will become a wonderful flower to cultivate students' sentiment, enrich campus cultural life and create campus network cultural atmosphere.
(3) Planning of special activities
Through the construction of dormitory network civilization with the living department, the friendship and cohesion between students can be enhanced, school life can be enriched, dormitory culture construction can be improved, and a good internet atmosphere can be created, so that the dormitory can develop from clean and hygienic to connotative culture. By then, the activity will be divided into three major steps. Step 1: The Life Department will be responsible for evaluating the daily hygiene and daily culture of each dormitory; Step 2: The Network Department and the Life Department take photos with good living and cultural atmosphere in each dormitory and delete them; The third step: finally, PK will show the dormitory culture to the last class through PPT and songs, which will be graded by the judges of the student union of the General Branch of the Communist Youth League; Step 4: The Life Department and the Network Department jointly select the winners and give them corresponding rewards. Then the propaganda department and the information department publicized it, and the network department uploaded it to the college website for everyone to learn.
This is the general activity of the network department, and it will be adjusted appropriately if there are special things.