Recently, Huishang Bank issued a closure announcement through "Bengbu Daily".
With the approval of the Bengbu Supervision Branch of the China Banking and Insurance Regulatory Commission, Huishang Bank Bengbu Gongnong Road Community Branch, Huishang Bank Bengbu Jinshan Garden Community Branch and Huishang Bank Bengbu Mohekou Branch will open on December 3, 2019 Closing operations to the outside world.
It is understood that after the branch is closed, customers’ deposits and other rights and interests in the bank will not be affected.
All business of customers of Huishang Bank Bengbu Gongnong Road Community Branch will be moved to Huishang Bank Bengbu Huaihe Road Branch (Address: No. 1018 Huaihe Road);
Huishang Bank Bengbu All businesses of customers of Jinshan Garden Community Branch are moved to Huishang Bank Bengbu Industrial Branch (Address: 1st Floor, Rende Commercial and Residential Building, Shengli Middle Road);
All business of customers of Huishang Bank Bengbu Mohekou Branch The business is moved to Huishang Bank Bengbu Huaishang Branch (Address: Yiwu International Trade City, No. 3333 Huaishang Avenue). At the same time, customers of the above branches can also go to other branches in Bengbu for processing.
This year, many banks in our city have closed their branches. On September 5, Bank of Communications Bengbu Zhangbacun Branch ceased operations, and all the business of the original institution was moved to Bank of Communications Bengbu Yuhui Branch. On September 12, Bank of China Bengbu Jiefang 2nd Road Branch also ceased operations.
According to the Economic Daily, from 2013 to 2016, with the rise of Internet finance, in order to cope with competitive pressure, banks regarded community branches as a transformation direction, and went into communities to tap customers and seize the "last niche". kilometer". At that time, the bank believed that community branches were small in size and had relatively low operating costs. Bank staff stationed in the community for a long time could have good interactions with residents, which would help the bank to tap customers and conduct in-depth marketing. In addition, considering that office workers do not have time to go to the bank during working hours, it is convenient to go to community branches on weekends or after get off work. Most community branches obtain business premises by renting houses. In recent years, rental costs have been high and lease renewals have been unstable. Unexpectedly, the former direction of transformation has now become a burden. This is one of the reasons for the closure of community branches. In the past, some institutions blindly expanded regardless of costs, but now they have to shrink under market competition and cost pressures. The rapid development of financial technology has also had an impact on bank physical branches. The development of mobile payment has greatly reduced everyone’s demand for cash, and the usage rate of ATMs in community branches has been greatly reduced. In the past, three to four hundred people entered and exited traditional branches every day, but now there are no more. to 100 people.
According to statistics from the Banking Association’s research report, the number of off-the-counter transactions by banking financial institutions reached 278.177 billion in 2018, a year-on-year increase of 6.97%. "No one goes to bank branches anymore, let alone community branches." The function of remotely providing financial products and services is becoming more and more powerful, and the traditional channel services undertaken by community branches are quickly replaced. This is the trend of closure of community branches. Another important reason.