1. Designer's Special Language
The designer's imagination is not a pure artistic fantasy, but a practical product that is useful to people by using science and technology. This first requires the visualization of imagination. This process of transforming imagination into reality is the process of expressing imagination on drawings by using the unique painting language of design specialty. Therefore, designers must have a good painting foundation and a certain spatial three-dimensional imagination. Only with excellent performance technology can they be handy in painting, fully express the shape, color and texture of products and stimulate people's feelings. In the face of abstract concepts and ideas, designers must go through a concrete process, that is, turning abstract concepts into concrete shapes, so as to turn the images, colors, textures and feelings they think into real things. The design process is very subtle. A good idea will be fleeting, and the designer must immediately capture the idea in his mind. Design is a kind of behavior aimed at unspecified objects, which often transcends national boundaries, time and space. It can be described and conveyed in words and words. However, because human beings speak the same language, designers must have an indispensable skill-drawing. The meaning of painting is like a staff in the hands of musicians. Be clear at a glance. Therefore, the expressive ability of design performance is a skill that every designer should have.
2. Communication tools in the field of design
In the field of designers' thinking, collective thinking is adopted to solve problems. Inspire each other and make reasonable suggestions to each other. Modern industrial design is different from the design and production of traditional handicrafts. The product designers and manufacturers of modern industrial production cannot be individuals, and industrial design is often the work of a group. Therefore, before designing a product, the product designer must explain the relevant information of the product to the relevant personnel-enterprise decision makers, engineers and technicians, marketers and even users or consumers-so that the product can make the most beautiful and popular product without changing the policy. In the process of product brewing, the higher the producer's understanding of the product, the better and smoother the product combination and the higher the efficiency. This series of explanations and statements constitute the basic content and tasks of the performance.
3. Weapons to promote products
Many product design companies, when producing new products, should publicize their products, use photography skills, and make elaborate explanations for advertisements. But the camera can't show surreal, exaggerated and imaginative pictures. At this time, the application of special techniques for painting specialty is more prominent. Because human beings have strong expressive ability, they can add subjective imagination at will and exaggerate or intentionally summarize the products simply. Compared with the camera, the performance chart is a little more melancholy and mysterious than the products taken by the camera. Camera technology can't satisfy endless imagination. Therefore, the design performance chart is a sharp weapon to infer product sales.
Second, the characteristics of the design performance diagram
1. Fax
Through the expression of color, texture and artistic depiction, the real effect of the product can be achieved. The most important meaning of representation diagram is to convey correct information. Correctly let people know all kinds of characteristics of new products and their effects in a certain environment. Let all kinds of people understand and understand. However, it is used to indicate that the visual angle seen by human eyes is different from the entity seen by human eyes. Perspective is the pursuit of precision and accuracy, but because perspective is different from human bending vision, perspective is often flat. Therefore, the perspective view cannot completely and accurately represent the authenticity of the entity. Accuracy is very important in the design field. It should be authentic and can objectively convey the designer's creativity. Faithfully express the complete form, structure, color and technological precision of design, and establish the media between designers and viewers from the visual experience. Therefore, without correct expression, it is impossible to communicate and judge correctly.
Quick action
The competition in the modern product market is very fierce, and there are good ideas and inventions, which must be expressed by some means to shorten the product development cycle. Whether designing independently or promoting your design, when customers promote design creativity, they must make suggestions to each other, and record their suggestions immediately or display them graphically. Quick drawing skills will become a very important means.
beautiful
Although the design renderings are not pure works of art, they should also have certain artistic charm. It is convenient for peers and production departments to understand their intentions. An excellent design itself is a good ornament, which combines art and technology. Representation diagram is a concept, which is a comprehensive expression of shape, color, texture, proportion, size and light and shadow. Designers must be persuasive in order to be realized and accepted. The same appearance, under the same conditions, works with aesthetic feeling are often in the bag. Designers want to convince people with different opinions that it is easy to reach an agreement with beautiful appearances. Aesthetic representation-clean, concise and powerful, pleasing to the eye and to the point. Besides these, it also represents the designer's work attitude, quality and self-confidence. Successful designers can't ignore the beauty of their works. Aesthetic feeling is the common language of human beings. If the design works have no aesthetic feeling, they will be eclipsed like red flowers without leaves.
4. Descriptive
Handwriting experts tell us that the simplest graphics are more intuitive and descriptive than simple language. In order to express the design intention, the designer must prompt the explanation in various ways. Such as sketches, perspective views, representations, etc. , can achieve the purpose of explanation. In particular, color cards can fully express the shape, structure, color, texture and sense of quantity of products. It can also express abstract contents such as intangible rhythm, morphological character and aesthetic feeling, so the explanatory power of the performance diagram is very strong.
Third, aesthetic feeling and performance
1. Aesthetic value of modern industrial products
Modern industrial products are the crystallization of modern science and technology and art, and advanced scientific and technological achievements are applied to industrial production to produce new products with excellent functions and consistent aesthetics.
Modern industrial products have their own "visual language". The first is the aesthetic feeling of product form, which uses point, line, surface, body, space and texture to convey the aesthetic feeling of form, rhythm, rhythm, contrast, harmony, change and unity. The material, luster, color and texture of products all affect the aesthetic feeling of products, and the aesthetic value of industrial products must be based on the unity of function and beauty.
Based on modern industrial means, explore the form of beauty. Modern industrial products can give people a sense of beauty in life, which has its own laws. Have a spiritual impact on mankind. It touches everyone and affects people's feelings all the time for a long time, which is incomparable to any other art form.
The consistency of internal and external quality of industrial products not only reflects the material production level of a country, but also reflects the cultural and artistic level. In order to better meet people's needs and make consumers use it conveniently and comfortably, designers must master consumer psychology. In order to make the design conform to the possibility of objective material and technical conditions and make the product forecast better realized, they must master the possibility of material and technical conditions and master the material technology. In order to make product modeling conform to and catch up with modern design trends, designers must master basic knowledge such as plane composition, color composition, three-dimensional composition and perspective.
Not only that, industrial design should also solve the problem of product function, so that products can be easily approached and accepted by people. Therefore, it is necessary to master ergonomics. Functionalism design principle first put forward by the pioneer of Bauhaus in history has been guiding design for a long time. With the development of science and technology, designers are required to have a high degree of unity of technology and art.
2. The mission of color in industrial design
1). color-color is compassionate everywhere, enriching the whole world and integrating into our lives. We use it to express personality and emotion. If there is no color in this world, the existence of objects will only be a form and there will be no soul. Living in a colorful world, color is very important to people. It is a language, which is used to tell people and attract people. In real life, people are always associated with color. Everything we need in our daily life, whether it is daily necessities or consumer goods, shows us the power of color in the market with refreshing colors. This color stimulus affects our shopping behavior. In other words, we buy colors intentionally or unintentionally.
2) the charm of the product-besides the function of the product itself, the shape and color also have great influence. Color beauty is the beauty of space that people's visual senses can perceive. Each tone has its own characteristics, which produces different aesthetic effects in vision, emotion and image. According to the different characteristics of color, we can use it to express the function of the product itself. Color has established the concept of * * * for us, and at the same time, it has become a medium for transmitting information to each other.
Color = language (information). Color is emotional, and seeing a certain color will remind people of the place where the product is used. The expressive force of color is rich, which can make people feel cold and warm, front and back, light and heavy, size, movement and hardness, and naturally make use of people's psychological feelings.
Colors change with the times. Designers all over the world are committed to exploring new areas of color, in order to keep the color fresh. Every year, the international popular colors also improve the public's aesthetic ability of colors, so the expressive force and symbolism of colors, the feeling of colors and the law of color collocation are emphasized in product color design. The more designers know about product color, the more they can accurately grasp the language and function of color and design products that people like.
3. Psychological characteristics of product aesthetic feeling
People's aesthetic appreciation of products has special psychological characteristics, which are all or part of the following feelings:
1) sense of belonging-sense of belonging is generated by consumers of age, gender, race, occupation and education. Products should be designed according to the psychological characteristics of different consumers, so that consumers at all levels can feel happy. For example, male products require rough and generous modeling, mostly straight and full of masculinity. Women's products, on the other hand, pay attention to beauty, slimness and use curves more, which is in line with women's psychology.
2) Novelty-the appearance of the product has a strong visual appeal. According to consumers' psychology of innovation, innovation and change, products adopt multifunctional new technologies and materials to enhance consumers' desire to buy.
3) Sense of characteristics-The product model is carefully designed, so that the use function, structure, material and model style of the product are unified and complement each other, which can deeply reflect the inherent characteristics and charm of the product and allow consumers to quickly choose products with different functions of the same brand.
4) Applicability-the appearance and function of the product can make consumers feel suitable for the product, which contains many factors, such as beautiful style, economy, convenience, durability, convenience, safety, long-term warranty and satisfaction. All these can stimulate consumers' desire to buy.
Judging from the law of aesthetic application, all marketable products reflect the consistency of application beauty and appreciation beauty. A successful product must give people beautiful enjoyment in application. The enjoyment of these beauties includes aesthetics and comfort and pleasure in use, which is the unity of aesthetics and applied beauty. Simply put, it is the unity of "beauty" and "use". If a product only pays attention to the beauty of appearance and ignores the function, it cannot be called beauty. Nowadays, consumers generally think that "canned food is delicious but difficult to open". "Delicious" was originally a wonderful enjoyment, but it took a lot of effort to pry the lid open, so the wonderful enjoyment disappeared.